Local SEO
August 18, 2025

SEO Los Angeles: A 5-point checklist for professional service firms when choosing a LA SEO company.

TL;DR

In Los Angeles, competition for search visibility is fierce. This 5-point checklist shows professional service firms how to pick the right SEO partner, with case studies from Naos Yachts, Open Influence, and Peck Law Corporation.

Search engine optimization in Los Angeles is not for the faint of heart. The city is home to some of the most competitive industries in the world, from law to luxury travel to cutting-edge marketing services. For professional service firms, the right SEO partner can mean the difference between steady, high-quality lead flow and a digital presence that barely registers on the map.

The challenge is that many businesses know they need SEO, but they struggle to find an agency that understands both the technical and strategic side of ranking in Los Angeles. Too often, they end up with a provider who focuses on vanity metrics, does not understand their market, or works in silos that limit long-term growth and organic traffic.

At Growth Friday, SEO is never treated as a standalone tactic. It is the foundation of our Growth 360 system, designed specifically for professional service firms that want consistent, measurable growth. Growth 360 connects four core marketing pillars - organic search, content marketing, paid media, and user experience - into a single, coordinated strategy. By aligning these pillars, we ensure that every channel reinforces the others: SEO drives qualified traffic, content builds authority, paid media scales reach, and user experience converts visitors into clients. The result is a cohesive growth engine that delivers visibility, trust, and tangible business results.

If you are evaluating an LA SEO company, this guide will walk you through five essential traits to look for - along with real case studies from our work with Los Angeles clients who saw transformational results and achieved their desired outcomes.

1. Look for proven local market expertise.

An agency might have excellent technical skills, but that does not guarantee success in Los Angeles. The local market is unique, with search behavior that often comes down to neighborhood-level differences. In practice, that means the agency must know how to target hyper-local keywords, optimize Google Business Profiles for location relevance, and build citations that match the exact name, address, and phone number (NAP) format across directories. This aligns with national best practices learnings unified with local insights.

Case study: Peck Law Corporation.

‍Peck Law Corporation is a respected elder abuse and personal injury firm serving Southern California. When they came to Growth Friday, they had strong legal credentials but were nearly invisible in local searches. Their website was outdated, their Google Business Profile was under-optimized, and their citations were inconsistent.

Our Growth 360 campaign for Peck Law started with a complete website redesign focused on both user trust and search performance. We conducted detailed geo-specific keyword research, optimized landing pages for key service areas, and built or corrected over 50 local citations. We also overhauled their Google Business Profile with updated images, service descriptions, and ongoing posts.

Within six months, Peck Law saw a more than 300+ percent increase in top 10 keyword rankings. They now dominate the local pack for terms like “elder neglect attorney Palm Desert” and appear in AI Overviews and Featured Snippets - all of which drive higher-quality inquiries and real results.

See how Peck Law Corporation quadrupled their local rankings -and continues working with Growth Friday to expand their legal market reach. Read their case study here.

What to ask your SEO partner.

  • How do you research and target hyper-local keywords for Los Angeles?
  • What is your process for optimizing Google Business Profiles for both relevance and conversions?
  • How do you approach citation building and consistency across directories?

2. Choose a partner with a holistic growth strategy.

One of the most common mistakes professional service firms make is hiring an agency that focuses only on SEO. While SEO can generate organic traffic, it is rarely enough to build sustainable growth on its own. In a competitive city like Los Angeles, your SEO must be supported by brand authority, multi-channel visibility, and content that builds trust.

Our Growth 360 methodology is built on four interconnected pillars:

These channels work together. Public relations coverage earns backlinks that strengthen your SEO. SEO improvements make your paid ads more cost-effective. Social media content reinforces your brand to people who have already visited your site through search. The result is a compounding effect that single-channel marketing cannot match.

Case study: Naos Yachts.

‍Naos Yachts is a premier yacht charter company and sailing school in Marina del Rey. Despite having one of the best fleets on the coast, they were buried in search results for terms like “sailboat rental Los Angeles” and “ASA classes near me.” Their Google Business Profile was underused, and they had minimal backlink authority.

We began with a location-first SEO strategy, optimizing high-intent service pages, building structured citations, and improving internal linking through content clusters. We paired this with a public relations campaign that placed Naos in marine publications, travel blogs, and lifestyle media. Each placement included a high-quality backlink that boosted domain authority.

Within twelve months, Naos Yachts ranked on page one for over 30 high-intent boating keywords, saw a 73 percent increase in keyword rankings across the top 10, and tripled their organic leads. Just as importantly, they became a trusted name for sailing and charter services across the Los Angeles area.

Learn how Naos Yachts tripled organic leads, and continues to grow with Growth Friday at the helm. Naos Yachts case study is available here.

What to ask your SEO partner.

  • How do you integrate SEO with other channels to maximize results?
  • Can you share examples of how PR or paid ads have supported SEO performance?
  • How do you ensure that all marketing channels are working together rather than competing for budget?

3. Demand demonstrated results in competitive niches.

If an agency can succeed in a highly competitive niche, that is a strong sign they can deliver results for your business. Look for examples where they have ranked clients for high-intent, high-difficulty keywords — especially in industries that attract national or global competition.

Case study: Open Influence.

‍Open Influence is a global leader in influencer marketing with headquarters in Los Angeles. They had strong brand equity and a sophisticated offering, but they were not ranking on page one for lucrative terms like “best influencer marketing agency” or “fashion influencer marketing.” In a market saturated with agencies and platforms, this was a missed opportunity.

Our Growth 360 campaign for Open Influence focused on three fronts:

  1. SEO and link building — We optimized underperforming high-potential pages and secured backlinks from industry-relevant media and creator economy publications
  2. Digital PR — We pitched and placed thought leadership content in influencer marketing outlets and brand-side media, ensuring these placements linked back to priority pages
  3. LinkedIn advertising — We targeted brand CMOs and agency leaders with campaigns that showcased case studies and downloadable guides tied to specific verticals

Within just 30 days, Open Influence was ranking on page one for multiple conversion-critical terms. Their domain’s national visibility rose by 25 percent, and their LinkedIn ad cost per lead dropped by 47 percent.

Discover how Open Influence claimed Page 1 for competitive terms, and keeps partnering with Growth Friday to scale globally. Full case study available here.

What to ask your SEO partner.

  • Have you ranked clients for competitive, high-intent keywords in my industry?
  • What is your approach to earning backlinks from credible, niche-relevant sources?
  • How do you turn competitive wins into long-term search equity?

4. Prioritize agencies that build authority through E-E-A-T.

Google’s ranking systems now place significant weight on signals of Expertise, Experience, Authority, and Trust (E-E-A-T). For professional service firms, this is an opportunity to stand out — but only if your agency knows how to build and communicate these qualities.

An authority-first SEO strategy includes:

  • Creating content that showcases first-hand expertise and practical insights
  • Earning backlinks from trusted industry publications and associations
  • Optimizing author bios and About pages to highlight credentials
  • Maintaining consistent, accurate brand signals across the web

At Growth Friday, every Growth 360 campaign includes a digital PR component. We make sure that client wins, media features, and case studies are published in authoritative outlets and linked back to the client’s site. This not only improves rankings but also builds trust with prospects before they ever reach out.

5. Insist on transparency and collaboration.

The fastest way to waste an SEO budget is to work with an agency that keeps you in the dark. You should know exactly what is being done, why it is being done, and how it is performing. That means educational strategy calls, clear deliverables, and reporting that ties activity to business outcomes.

At Growth Friday, we give every client:

  • Educational onboarding and monthly strategy calls
  • Live dashboards showing keyword rankings, traffic, and leads
  • Detailed reporting on all deliverables and campaign progress
  • A clear point of contact who understands the full scope of the account

As Spencer Peck, founder of Peck Law Corporation, told us:

Growth Friday did not just give us a new website. They gave us an online presence we are proud of. Clients trust us faster, and we are getting found in more cities than ever before.

Final checklist for choosing an LA SEO company.

  • Understands the Los Angeles market at a neighborhood level
  • Integrates SEO into a multi-channel Growth 360 strategy
  • Has proven results in competitive industries
  • Builds E-E-A-T through PR and backlinks
  • Operates with transparency and collaboration

If you want an SEO partner who can turn visibility into measurable business growth, our Growth 360 system is designed for exactly that. We have helped Los Angeles-based firms like Naos Yachts, Open Influence, and Peck Law Corporation not only rank higher but also convert more of the right prospects.

Book your complimentary Growth 360 SEO consultation today and discover how we can help you dominate Los Angeles search results while building a brand your clients trust.

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AI SEO / GEO
September 24, 2025

Growth Friday: The AI SEO agency professional service firms trust.

If you run a professional service firm, whether a law practice, chiropractor practice, or architecture studio, you already know how tough it is to build a reliable pipeline. Referrals are valuable but inconsistent. Paid ads can work, but costs keep climbing. And traditional SEO alone often feels like a waiting game with unpredictable results.

That’s why we built our AI + GEO platform, a smarter way to approach search. As a specialized AI SEO agency, Growth Friday helps firms strengthen their digital presence, improve visibility in AI-powered search results, and generate predictable growth. Whether you’re comparing AI SEO consultants or looking at AI SEO companies, our Growth 360 framework delivers the clarity and consistency you need.

Why firms can’t rely on traditional SEO alone (and need an AI SEO agency).

Many firms come to us with the same frustrations:

  • “Our rankings go up and down every time Google changes its algorithm.”
  • “We’re spending more on PPC, but the ROI is shrinking.”
  • “We hired an SEO vendor before, but we never knew what they were actually doing.”

The landscape has shifted. Prospects don’t just search on Google - they turn to LinkedIn, YouTube, industry publications, and even AI-driven assistants like ChatGPT or Perplexity. That’s why working with an AI SEO agency isn’t just about ranking keywords, it’s about showing up wherever your future clients are searching.

How Growth 360 makes us different from other AI SEO companies.

Growth 360 is our holistic growth marketing framework. Instead of piecemeal tactics, it combines four interconnected pillars to drive compounding results:

Organic search with AI SEO consultants.

  • GEO optimization: Improve visibility in AI-driven platforms like ChatGPT and Perplexity.
  • National SEO: Build authority for competitive, industry-defining keywords.
  • Local SEO: Dominate “near me” and regional searches that capture high-intent leads.

Content marketing that amplifies AI SEO.

  • Social media: Position your firm as a thought leader on LinkedIn.
  • PR and syndicated news: Secure coverage that builds both authority and backlinks.
  • Email marketing: Nurture leads and stay top-of-mind with decision-makers.

Paid media to accelerate results.

  • Google Ads for demand capture.
  • Meta Ads (Facebook/Instagram) for visibility and retargeting.
  • LinkedIn Ads for precision targeting in B2B.

User experience that converts.

  • Website design that inspires trust.
  • UX improvements that make conversion seamless.
  • Ongoing website maintenance to keep performance strong.

This is what separates us from typical AI SEO companies, we don’t just optimize your site and hope for the best. We integrate AI SEO into a broader ecosystem that builds authority, credibility, and steady lead flow.

Where our AI SEO consultants focus: AI + GEO.

At the heart of Growth 360 is our AI + GEO platform, designed to future-proof your visibility:

  • AI-driven insights: Machine learning spots opportunities faster and adapts to algorithm shifts in real time.
  • Geographic precision: Target the searches that matter in your market, from “management consultant New York” to “business litigation lawyer Phoenix.”
  • LLM visibility: Optimize structured content and authority signals so your firm appears in AI-powered search results.

The result: consistent, high-quality inbound leads that fuel growth across every channel.

Screenshot of AI summary in SERPs

Why AI SEO isn’t replacing traditional SEO - it’s expanding it.

Every few years, you’ll hear, “SEO is dead.” The truth? SEO isn’t dead - it’s evolving.

  • Google search is still the top driver of high-intent leads.
  • Local and national SEO remain critical for discoverability.
  • What’s new is that prospects also find firms through LinkedIn, PR coverage, YouTube, and yes - AI assistants like ChatGPT.

Our role as an AI SEO agency is to help you adapt to this expanded search ecosystem. Instead of competing in just one lane, we make sure your firm is discoverable across all of them.

What this means for professional service firms choosing AI SEO companies.

For consulting firms, law practices, and other professional advisors, visibility is everything. Our work with clients shows just how transformative AI SEO can be:

  • Consulting firms: Keep billable hours billable while we generate a steady stream of inbound leads.
  • Law firms: Grow ethically and predictably while staying compliant.
  • Architects and advisors: Win larger, higher-value projects by dominating regional and industry-specific searches.

Other AI SEO companies might stop at rankings. We go further - building full growth systems that connect search to pipeline, revenue, and firm reputation.

Proof in action from our AI SEO consultants.

Clients using Growth Friday’s AI + GEO system as part of Growth 360 have already seen:

  • 3x increase in qualified leads within 90 days.
  • Lower reliance on high-cost PPC, freeing budget for brand-building.
  • Higher conversion rates from search traffic, thanks to improved local and AI-powered visibility.

As one law firm client told us:

“This is the first time our SEO has felt like a reliable business driver, not a gamble.”

Final word: why Growth Friday is the AI SEO agency for firms that want clarity and growth.

Growth Friday isn’t just another vendor offering SEO tweaks. As a true AI SEO agency, we’re building future-ready systems that combine AI, GEO targeting, and holistic strategy. For firms comparing AI SEO consultants or evaluating AI SEO companies, the difference is clear:

  • We integrate SEO into your full Growth 360 strategy.
  • We combine AI-driven insights with human expertise.
  • We focus on business outcomes—not just rankings.

If your firm is ready for predictable, scalable growth, Growth Friday is the partner you’ve been searching for.

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Growth 360
September 22, 2025

Marketing for SaaS startups: How Growth Friday’s 360° approach drives scalable growth.

SaaS startups don’t grow the same way as an ecommerce store or a local business. Their marketing challenges are more complex and require a different mindset.

  • Crowded markets: In almost every SaaS category, dozens of products are competing for the same audience.
  • Longer buying cycles: Particularly in B2B, decisions involve multiple stakeholders and careful evaluation.
  • Retention-driven growth: A trial sign-up doesn’t mean much unless users activate and renew.
  • CAC pressure: Paid channels can scale quickly, but costs rise fast if organic channels don’t balance the equation.

This is why marketing for SaaS startups can’t rely on a single tactic. Running ads without a strong content strategy, or writing blog posts without a conversion-optimized site, leads to wasted effort. Success comes from treating every channel as part of a connected system.

The Growth 360 framework for SaaS startups.

At Growth Friday, we call that system the Growth 360 framework. It’s built to unify what too many startups approach in silos.

Here’s how it works:

Organic search and GEO.

Content marketing and PR.

  • SEO-driven social media content
  • PR placements that build credibility in industry media
  • Repurposing content across LinkedIn, email, and other channels

Paid media.

User experience.

The result isn’t just more traffic. It’s a marketing engine that generates pipeline growth predictably and sustainably.

Case study 1: Lunafi — 681% growth with a SaaS SEO strategy.

The challenge.

Lunafi, a fintech SaaS startup, had the right product but low visibility. They weren’t ranking for the keywords that mattered, and their organic traffic was too limited to support growth.

Screenshot of SaaS product

Our Growth 360 solution.

  • Designed a national SEO strategy focused on SaaS and fintech search terms
  • Built content clusters mapped to the customer journey
  • Improved site UX to make sure traffic converted into engaged users

The results.

  • 681% increase in sessions within six months
  • Top 3 rankings for high-intent target keywords
  • A scalable content and SEO foundation that continues to deliver growth

Read the full Lunafi case study.

Case Study 2: Entrapeer — 256% growth with SaaS digital marketing.

The challenge.

Entrapeer, a SaaS platform connecting enterprises with startups, had product-market fit but little visibility. Their domain authority was weak, backlinks were scarce, and search rankings were almost nonexistent.

Our Growth 360 solution.

  • Launched a national SEO campaign targeting enterprise SaaS queries
  • Built an ongoing PR and backlink program to strengthen authority
  • Enhanced user experience to streamline navigation and drive trial sign-ups

The results.

  • 256% growth in active users within 12 months
  • Domain Authority increase from 15 to 21
  • Backlinks more than doubled, from 6,000 to 14,000

Read the full entrapeer case study.

The four pillars of marketing for SaaS startups.

Looking across these client stories, it’s clear that SaaS companies grow fastest when they invest across four core areas.

Organic search and SaaS SEO strategy.

  • National SEO for competitive categories
  • Local SEO for regionally focused SaaS products
  • GEO optimization to capture visibility in AI-driven search engines

Why it works: SEO compounds over time, driving down CAC and building long-term visibility.

Content marketing and PR for SaaS growth.

  • Long-form, SEO-driven articles that educate and build trust
  • PR placements in industry outlets to establish credibility
  • Repurposing content into LinkedIn posts, newsletters, and nurture campaigns

Why it works: SaaS startups can’t survive on awareness alone — they need authority. Strong content and PR provide it.

Paid media in SaaS digital marketing.

  • Google Ads to capture bottom-of-funnel intent
  • LinkedIn Ads for precise account-based targeting
  • Meta Ads for brand awareness and retargeting

Why it works: Paid media accelerates growth while organic channels build momentum. The key is using ads to validate messaging, not as a crutch.

UX and conversion optimization for SaaS.

  • Trust-building website design
  • Frictionless trial and onboarding flows
  • Continuous optimization with CRO testing

Why it works: Traffic is meaningless if it doesn’t convert. UX ensures growth efforts translate into real adoption and revenue.

Why SaaS startups need an integrated growth partner.

Many SaaS founders attempt to stitch together growth by hiring different specialists — a freelancer for SEO, a small PR shop, someone internal to run ads. The result is a patchwork of efforts that don’t connect, making it hard to track ROI and even harder to scale.

Growth Friday’s Growth 360 framework solves this by:

  • Consolidating all growth levers under one accountable partner
  • Providing transparent reporting tied to pipeline and revenue metrics
  • Balancing short-term acceleration (paid ads) with long-term sustainability (SEO, content, UX)

This is how SaaS startups like Lunafi and Entrapeer achieved measurable growth in less time — and why integration matters more than ever in marketing for SaaS startups.

Key takeaways: Building a scalable SaaS digital marketing engine.

  • Growth comes from systems, not silos
  • Organic and paid should work together, not compete
  • Authority lowers CAC and builds trust in competitive markets
  • UX turns traffic into active users and paying customers

For SaaS startups, digital marketing isn’t about quick wins. It’s about building a growth engine that compounds and supports the business for years to come.

Ready to transform your marketing for SaaS startups?

At Growth Friday, we’ve seen firsthand how SaaS startups scale faster with a unified approach. From SEO and PR to paid media and UX, our Growth 360 framework gives startups the clarity, strategy, and execution needed to build a reliable growth pipeline.

Book your Growth Strategy Call to explore how we can help your SaaS scale with confidence.

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News
September 17, 2025

Introducing the Growth Friday client portal: Raising the standard for client portals for marketing agencies.

At Growth Friday, our mission has always been to make growth marketing simpler, smarter, and more effective for professional service firms. That commitment doesn’t just apply to campaigns — it also applies to how you access and manage the work we do together.

That’s why we’re excited to introduce the Growth Friday Client Portal, a next-generation example of what client portals for marketing agencies should look like: transparent, data-driven, and designed to give clients full visibility and control over their campaigns. Whether you’re a long-time client or exploring Growth Friday for the first time, this portal represents a major step forward in performance visibility and client experience.

Why client portals for marketing agencies matter.

Marketing can feel complex when information is scattered across emails, spreadsheets, and disconnected dashboards. Client portals for marketing agencies solve that problem by bringing everything into one central platform. With the Growth Friday Client Portal, you get clarity, accountability, and efficiency without adding layers of complexity.

One central place for everything.

No more juggling multiple systems. The Client Portal aggregates all of your account and campaign information in one place. From SEO progress to paid media campaigns and PR activity, you’ll always know exactly where things stand.

Real-time performance reporting.

Data should empower, not overwhelm. The Growth Friday Client Portal delivers real-time reporting across all Growth 360 channels — including Organic Search, Content Marketing, and Paid Media. Unlike static monthly reports, you get a live view of your marketing impact anytime you log in.

Easy access to billing and account details.

Every great client portal for marketing agencies should simplify the business side, too. Inside the portal, you’ll find all of your invoices and payment history, plus the ability to update payment information securely and easily.

Streamlined Support with ticketing.

The new ticketing system makes it easy to raise requests, track progress, and see resolutions. You’ll never lose track of a support request again — it’s all logged in one place for full transparency.

Built for the future.

Unlike most client portals for marketing agencies, the Growth Friday Client Portal is designed to evolve. Coming soon, you’ll have access to:

  • AI Visibility Tracking and Optimization — auditing and reporting on how your brand shows up in search engines and AI platforms like ChatGPT and Perplexity.
  • ROI Performance Calculators — tying campaign metrics directly to pipeline and revenue outcomes.

Monthly reports will continue.

We know many clients love the monthly reports they’ve come to rely on. Those will continue, but the Client Portal adds on-demand visibility — giving you both a snapshot and a live dashboard whenever you need it.

Why this portal stands out.

For new clients, the Growth Friday Client Portal offers a consolidated view of marketing performance from day one. For existing partners, it reflects our ongoing commitment to innovation and transparency. And for prospects evaluating different client portals for marketing agencies, it shows the level of accountability and client-first service that sets Growth Friday apart.

Our goal is simple: to give you clarity and control, without unnecessary complexity.

Ready to explore?

If you’re an existing client, you should already have access to the portal. If you haven’t logged in yet, your Account Manager can help you get set up.

If you’re exploring Growth Friday for the first time, we’d love to show you how our approach — powered by Growth 360 and our Client Portal — can transform your marketing experience. Book a call with our team to see it in action.

Frequently asked questions about client portals for marketing agencies.

What is a client portal for marketing agencies?
A client portal for marketing agencies is a secure online platform where clients can access campaign performance data, invoices, project updates, and communications in one place. The goal is to provide transparency, convenience, and accountability while making it easier for clients to stay informed.

Why are client portals important for marketing agencies?
Client portals streamline communication and reporting by replacing scattered emails, spreadsheets, and dashboards with a single hub. They allow agencies to demonstrate results in real time, improve client satisfaction, and build trust through transparency.

What features should a good client portal for marketing agencies include?
The best portals include real-time reporting across SEO, paid media, and content marketing; centralized billing and invoices; secure account management; a support ticketing system; and forward-looking tools like ROI calculators or AI visibility tracking.

Does the Growth Friday Client Portal replace monthly reports?
No. Monthly reports will continue as usual. The Client Portal adds value by giving clients live, on-demand visibility into campaign performance whenever they need it.

How is the Growth Friday Client Portal different from other client portals for marketing agencies?
While many portals focus only on reporting, Growth Friday’s Client Portal is built for holistic growth marketing. It integrates across all four pillars of our Growth 360 model — Organic Search, Content Marketing, Paid Media, and User Experience — and is designed to evolve with features like AI visibility tracking and ROI performance calculators.

Read more