The challenge.

Despite their legal expertise and track record of successful cases, Peck Law Corporation’s digital presence lagged behind competitors. Their website was outdated and failed to instill trust, local visibility was limited despite serving multiple regions, citations were scattered, their Google Business Profile was under-optimized, and they lacked any digital PR footprint. In their own words:

“We knew potential clients were Googling us - but our site didn’t inspire trust, and we weren’t showing up where it mattered most.”

The solution.

Growth Friday applied its Growth 360™ methodology - our holistic, AI-enabled approach to professional service marketing - to reposition Peck Law Corporation as the modern, authoritative choice in elder abuse and personal injury law.

Website + UX redesign
We rebuilt their site from the ground up with a professional, high-trust design that clearly communicated their expertise. Navigation was simplified for user ease, mobile responsiveness was enhanced for all device types, and persuasive copywriting was woven throughout - highlighting case outcomes, client testimonials, and their specialized expertise in elder law. Calls-to-action were strategically placed to guide visitors toward consultations without feeling pushy.

Local SEO & citation management
We conducted deep geo-targeted keyword research for key service areas, then optimized their landing pages for high-intent terms in markets like Palm Desert and Coachella Valley. We audited and corrected inconsistent citations, strengthened their NAP (name, address, phone) profile across the web, and implemented a systematic citation-building strategy to increase authority signals for local search.

Backlink strategy & Google Business optimization
We developed a targeted backlink acquisition campaign to build domain authority, securing placements from relevant, high-quality sources. Simultaneously, we optimized their Google Business Profile with keyword-rich descriptions, enhanced service listings, and strategically curated images to improve local pack rankings and engagement rates.

Digital PR & syndicated news distribution
Recognizing their lack of digital PR, we crafted and distributed news releases highlighting case victories, community involvement, and thought leadership - positioning Peck Law as not just a law firm, but a trusted voice in elder abuse advocacy.

The results.

Within six months, Peck Law Corporation saw transformative gains across visibility, ranking, and client acquisition. Their new website became a powerful trust-building asset, attracting higher-quality leads and converting at a significantly improved rate.

• Local dominance: Achieved #1 rankings for multiple high-intent legal searches, capturing more market share in competitive regions.
• Authority growth: Backlink profile strength improved, boosting their overall domain authority and positioning them as a credible, top-tier firm in search results.
• Lead quality lift: Website conversions increased as prospective clients found clearer, trust-driven messaging and a frictionless path to booking consultations.

Performance highlights:

• 300%+ growth in top 10 Google rankings, significantly expanding competitive keyword coverage.
• 9.3% increase in organic visibility across their primary service areas.
• Top 3 local pack placements for critical “money terms” in multiple markets.

By blending technical SEO, brand positioning, and strategic PR, Growth Friday didn’t just improve Peck Law Corporation’s rankings - we elevated their digital presence to match the excellence of their legal practice.