The challenge.

Even as a pioneer in creator-powered marketing, Open Influence was struggling with a visibility bottleneck. Despite having a sophisticated offering, high-profile client work, and strong B2B relationships, they lacked Page 1 rankings for top-converting terms and a scalable strategy to get their thought leadership in front of enterprise buyers. They also needed a way to turn PR coverage into SEO equity and paid media ROI.

“We had brand equity but it wasn’t showing up where our prospects were searching.” - VP of Marketing, Open Influence

The solution.

Growth Friday designed a three-pronged authority and demand generation strategy to combine organic visibility, earned media credibility, and targeted paid reach.

SEO & link building.

• Optimized high-potential, underperforming pages like “influencer marketing agency New York” and “fashion influencer marketing.”
• Built backlinks from niche-relevant, high-authority sources in the creator economy and marketing space.
• Improved average rankings across 39 tracked keywords, lifting national search visibility by 25%.

Digital PR & syndicated news.

• Secured placements in influencer marketing and brand-focused publications.
• Created evergreen content assets now ranking in Featured Snippets and AI Overviews (e.g., “travel influencer program”).
• Distributed thought leadership content to strengthen expertise, authority, and trust signals.

LinkedIn Ads optimization.

• Developed campaigns targeting CMOs and agency leaders with vertical-specific case studies and guides (fashion, wellness, travel).
• A/B tested ad creative and messaging to improve conversion efficiency.
• Reduced LinkedIn cost per lead by 47% while maintaining lead quality.

The results.

In just 30 days, Open Influence moved from being underrepresented in critical search results to owning Page 1 positions in multiple competitive categories. Organic and paid strategies now work in sync to drive qualified leads at scale.

Performance highlights:

• +25% increase in Google Top 10 keyword positions.
• Page 1 rankings for “best influencer marketing agency” and “fashion influencer marketing.”
• 47% reduction in LinkedIn Ads cost per lead.

Open Influence continues to partner with Growth Friday to expand its reach, strengthen its position in multiple industry verticals, and scale its influence with high-value enterprise clients.