How Naos Yachts achieved top local rankings and tripled organic leads with Growth Friday’s local SEO.
Naos Yachts, a premier yacht charter company and ASA sailing school in Marina del Rey, had a stellar fleet and a respected reputation on the water. But online? They were being outsailed by competitors. In 12 months, Growth Friday’s location-first SEO and PR strategy propelled them to the top of local search results, delivering a surge in leads and bookings.
The challenge.
Despite having one of the best fleets in Southern California, Naos Yachts lacked search visibility for competitive terms like “sailboat rental Los Angeles” and “ASA classes near me.” Their Google Business Profile was under-optimized, their backlink profile was thin, and they weren’t leveraging PR to establish expertise and trust online. As their leadership put it:
“We had one of the best fleets on the coast, but we weren’t showing up when people searched for boating, charters, or ASA courses.”
The solution.
Growth Friday implemented a Growth 360™ location-first strategy, blending local SEO, GBP optimization, and PR to establish dominance in local and category searches.
Local SEO & citations.
- Optimized high-intent location pages targeting searches like “boat rental in LA” and “ASA 101 sailing classes.”
- Built structured citations across marine directories and relevant local listings.
- Created content clusters linking lessons, charters, and certification pages to build topical authority.
Google Business Profile management.
- Refined categories, descriptions, and services to match user queries.
- Launched a proactive review-generation process and response strategy.
- Posted regular updates, offers, and photos to boost engagement signals.
Backlink building & PR.
- Secured links from marine publications, travel blogs, and lifestyle outlets.
- Published press releases on ASA training, family-friendly charter options, and Catalina destinations.
- Increased domain authority and broadened keyword distribution across service lines.
The results.
Naos Yachts is now a visible leader in local marine searches, appearing prominently in the Local Pack, site links, and AI overviews. Organic leads have tripled, and their website is now a magnet for high-intent boating and sailing queries.
Performance highlights.
- Page 1 rankings for 30+ high-intent keywords.
- +73% increase in Top 10 keyword rankings.
- 3x growth in organic leads year-over-year.
By prioritizing location visibility, building brand trust through PR, and optimizing every conversion point, Growth Friday turned Naos Yachts into the most visible sailing brand on the Southern California coast.
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