Pasadena SEO experts – Growth 360 for local firms.

If you're searching for a marketing agency in Pasadena that actually delivers results - not just reports - you’re in the right place.

Why Pasadena?

Pasadena is a diverse and vibrant city, with unique neighborhoods that each offer their own culture, character, and opportunities for local businesses. From the historic charm of Old Pasadena to the upscale shopping along South Lake Avenue, every area has its own audience — and our Pasadena local SEO strategies are designed to help you reach them. Whether you need Pasadena affordable SEO for a boutique shop or advanced SEO in Pasadena CA for a growing service business, our Growth 360 approach ensures your brand stands out in the neighborhoods that matter most to your success.

How we elevate Pasadena SEO with Growth 360.

At Growth Friday, we don’t treat your “pasadena local SEO” or “pasadena SEO” as standalone tasks. We elevate them within the four interconnected pillars of our Growth 360 system:

Organic search.

We move your firm up in Pasadena’s search results—whether it’s “seo pasadena ca,” “pasadena local seo,” or “pasadena seo”—by optimizing your site, Google Business Profile, and local citations.

Content marketing.

We create Pasadena-focused content—landing pages, blogs, resource guides—that builds topical authority and engagement across channels.

Paid media.

We amplify your organic visibility with geographically targeted paid campaigns, so your firm shows up in both paid search and local listings.

User experience.

We ensure your site is fast, mobile-first, and optimized for conversions—turning searchers into clients.

Your current marketing probably feels broken. Here’s why.

If you’re like many firms we talk to, your story sounds like this:

  • Low search visibility for competitive local searches such as "Pasadena local SEO" and "SEO Pasadena CA"
  • Difficulty finding Pasadena affordable SEO services that deliver measurable results
  • Inconsistent brand presence across search engines, maps, and directories
  • Poor website conversion rates despite steady traffic
  • Ad campaigns that cost too much and bring in too few leads
  • Lack of a focused content strategy for Pasadena audiences
  • Weak local SEO performance in Google’s map pack results
  • Limited ability to track, analyze, and act on digital marketing data
  • Outdated website design slowing down rankings and conversions
  • Struggling to keep up with SEO best practices and algorithm updates

Who we are

We built Growth Friday to be the agency we wished existed when we were in your shoes:

  • ‍Strategic, not just tactical
  • Transparent, not mysterious
  • Human, not automated to the point of detachment

The outcome?

Predictable, measurable growth that builds over time. Not overnight gimmicks. Not vanity metrics. Real business impact.

Our 360° growth framework unites SEO, PR, social, and paid media into one coherent, compounding strategy. We layer in the smartest AI tools to amplify our results - but never replace real human judgment.

Daniel Harman
Jenifer Golden
Michelle Cope
David Wong
Damien Bastin
Sage Longo

Daniel Harman

CEO, Founder

Sage Longo

Sales & Account Manager

David Wong

Content Manager

Jenifer Golden

Marketing Advisor

Damien Bastin

Technology Advisor

Michelle Cope

Content Writer

Who we work with in Pasadena

Our Growth 360 approach helps Pasadena businesses in a wide range of industries improve visibility, attract qualified leads, and grow revenue. Whether you are located in Old Pasadena, the Playhouse District, or anywhere in the city, our combination of Pasadena local SEO, content marketing, paid media, and user experience ensures measurable results.

Legal and financial services.

  • Pasadena law firms increasing local visibility
  • Wealth management firms attracting high-value clients
  • Financial advisory firms building trust and reach

Business and management services.

  • Management consulting firms growing local presence
  • Business consultants expanding in Pasadena
  • Executive coaching and training targeting leaders
  • Accounting and CPA firms ranking in local search
  • HR and talent advisory firms connecting with employers

Built environment and design.

  • Architecture studios showcasing Pasadena projects
  • Engineering consulting firms serving local builds
  • Real estate development firms leasing and selling
  • Design firms increasing brand awareness
  • Environmental consulting firms promoting sustainability

Health and wellness.

  • Healthcare private practices filling appointment books
  • Medical spas, wellness firms boosting service demand
  • Dental practices looking to fill appointments

Real Results in Pasadena

What you get with Growth Friday

More than just services — we bring structure, strategy, and partnership. Here’s what sets every Growth Friday engagement apart, no matter your market.

Strategy First

We don’t start with tactics — we start with what actually moves the needle. Every engagement begins with a strategy tailored to your goals, market, and competitive landscape. No copy-paste plans. Just smart, localized growth strategy from day one.

Social media platform icons and digital marketing strategy checklist

Omnichannel Execution

Your customers aren’t on just one platform — so we don’t market like they are. From search and social to content and PR, we execute across every key channel with one unified voice. The result? More visibility, more leads, and more conversions.

Chat interface showing 145% traffic increase from SEO efforts

AI + Human Expertise

We use AI to accelerate insights — not to replace strategy. Our team blends intelligent automation with real marketing expertise to find what’s working, fix what’s not, and move faster than your competitors. It’s the best of both worlds.

Statistical graph comparing median and average values with recording interface

Transparent Reporting

No black-box dashboards or vague updates here. We give you clear, consistent reporting that connects data to outcomes — with weekly check-ins, shareable dashboards, and zero fluff. You’ll always know what’s happening, why it matters, and where we’re going next.

Pie chart showing customer acquisition cost by search and referral channels

Transparent Reporting

We’re not just a vendor — we’re your growth partner. That means proactive communication, accountability, and long-term thinking. Whether you’re scaling a new location or launching a new service, we’re in it with you every step of the way.

Diverse group of people connected around a colorful circular network diagram

They combine the latest and greatest tech tools, apps and industry knowledge with good old fashioned customer service.

Professional headshot of a smiling woman in a white blazer against gray background

Kelly Conkright

The Brand Terminal

FAQs: What Pasadena Firms Ask Us Most

Will UX improvements help with SEO or ads?

Yes - dramatically. Google rewards sites with great UX (especially mobile), and ad campaigns perform better when landing pages are optimized for conversions.

Can you help us rank in multiple cities or locations?

Yes. We build and optimize location-specific pages, citations, and Google Business Profiles to support visibility in every service area.

How do you measure success?

We track traffic, lead volume, conversion rates, cost - per - lead, and most importantly: signed clients or booked projects.

How does pricing work?

We offer monthly retainers based on scope and complexity. Each engagement is custom - no cookie-cutter packages. During your consultation, we’ll walk you through exactly what’s included and how we drive ROI.

Can Local SEO really drive leads for a professional service firm?

Yes - especially when combined with a conversion-ready website and clear calls to action. We’ve helped law firms, consultants, and niche practitioners turn local search traffic into booked consultations and signed clients. When done right, Local SEO becomes a steady source of warm, inbound leads.

Proudly Serving Pasadena

We serve clients across all Pasadena neighborhoods. If you're looking for a marketing agency Pasadena firms can rely on - one that actually knows how to grow a service business - we’d love to talk.

  • Old Pasadena -A historic district filled with preserved architecture, upscale shops, art galleries, and a variety of restaurants and cafés.
  • Playhouse District - A cultural hub home to the Pasadena Playhouse, boutique shopping, and an eclectic mix of dining options.
  • South Lake Avenue - A popular commercial corridor offering high-end shopping, fitness studios, and trendy eateries.
  • Bungalow Heaven - A charming residential area known for its Craftsman-style homes and tree-lined streets.
  • Madison Heights - An established neighborhood featuring historic estates, well-kept gardens, and a peaceful atmosphere.
  • Linda Vista - A hillside area offering scenic views, luxury homes, and proximity to the Rose Bowl and Brookside Park.
  • East Pasadena -A suburban area with a mix of residential neighborhoods, schools, and convenient shopping centers.
  • North Arroyo - Known for its green spaces, trails, and the Rose Bowl Stadium, making it a hub for outdoor activities.
  • San Rafael Hills - A quiet, hillside neighborhood with winding streets, expansive views, and architectural variety.
  • Hastings Ranch - A family-friendly community with spacious homes, mountain views, and easy freeway access.
  • South Arroyo - A scenic, upscale neighborhood featuring historic mansions and access to the Arroyo Seco recreation area.

Reviews from happy clients.

When Santa Monica firms want marketing that actually moves the needle, they turn to Growth Friday. Hear what our local clients have to say about the results—and relationships—we’ve built together.

“Working with Growth Friday has been an absolute pleasure!”
Working with Growth Friday has been an absolute pleasure! Their whole team is so knowledgeable, and I appreciate how patiently they explain SEO best practices so I can develop data-driven content strategy. I would strongly recommend Growth Friday to any business seeking to amplify its digital presence.
Hillary Lyons
Head of Marketing
“Daniel and the wonderful team at Growth Friday are both perfectly professional and personable.”
Daniel and the wonderful team at Growth Friday are both perfectly professional and personable. They combine the latest and greatest tech tools, apps and industry knowledge with good old fashioned customer service. As a small business that relies on smart strategies for growth, I would not go to anyone else!
Kelly Conkright
The Brand Terminal
“They are always available for me and monitor my account very thoroughly.”
Growth Friday has been very active with my company in promoting my online presence and has been very successful in reaching the goals we established. They are always available for me and monitor my account very thoroughly.
David Levinson
The Levinson Law Firm
“I am thrilled with the work Growth Friday has done”
I am thrilled with the work Growth Friday has done to increase my law firm's organic search results and to correct technical issues with our web site. In just a few months, the number of keywords for which my firm's web site ranked on the first page of Google more than tripled and the number of qualified leads calling my office increased more than 25%. It has also been a pleasure to work with Daniel and his staff. In addition to regular reports updating me on the specific work being accomplished, they regularly check in by phone and videoconference to make sure they are making progress on my specific objectives. I highly recommend them.
John Howley
The Howley Law Firm P.C.

Let’s Build Your Growth Engine

Whether your goals are more leads, better clients, or greater visibility, we’re here to help.