Paid Media > Google Ads

Show up when it matters most - right at the top of Google.

In a world where search intent is everything, Google Ads gives you the ability to be seen by high-intent prospects at the exact moment they’re looking for what you offer. As part of the Paid Media pillar in our Growth 360 model, our Google Ads management is built to do more than just drive clicks. It’s designed to bring in qualified leads that turn into clients.

From laser-targeted keyword campaigns to smart bidding strategies, we make sure every ad dollar works harder. Our approach blends data-driven optimization with creative testing, ensuring your campaigns perform at their peak - and you always know what’s working.

Trusted by firms that don’t believe in flings

What’s included in our Google Ads management service.

Campaign Strategy and Planning

We start with in-depth keyword research, competitor analysis, and audience targeting to shape a campaign built around your goals. Whether you’re looking to dominate branded searches, win competitive terms, or capture niche market segments, we create a plan that puts you in front of the right people at the right time.

Growth Friday website with search bar and National SEO Experts logo

Ad Copywriting and Creative

Your ads need to stand out in crowded search results. We write compelling headlines, clear descriptions, and strong calls to action designed to grab attention and drive clicks. Where relevant, we create variations for A/B testing to identify top performers.

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Landing Page Optimization

Clicks are only valuable if they convert. We optimize your landing pages for speed, clarity, and persuasive design, ensuring visitors take the next step - whether that’s booking a call, requesting a quote, or making a purchase.

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Ongoing Campaign Management

We monitor and adjust campaigns regularly, fine-tuning targeting, bids, keywords, and creative to maintain strong performance. Testing keeps ads fresh and relevant.

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Conversion Tracking and Optimization

We set up precise tracking to measure leads, calls, and purchases. This data lets us see exactly what’s working and continually improve your return on ad spend.

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Performance Tracking and Reporting

Our Client Portal gives you real-time campaign data, while monthly reports break down results, highlight wins, and outline next steps - so you always know the impact of your investment.

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They combine the latest and greatest tech tools, apps and industry knowledge with good old fashioned customer service.

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Kelly Conkright

The Brand Terminal

What It’s Like to Work With Growth Friday

Working with Growth Friday means having a partner that cares about more than impressions and clicks — we care about results you can measure in revenue and leads. We’re proactive, communicative, and strategic, making sure you’re never left guessing about your campaign performance.

1

Kick Off with Strategy That Fits

We begin with a deep-dive discovery session to understand your goals, audience, and competitive landscape. Then we build a tailored Google Ads roadmap that aligns with your objectives and sets the foundation for measurable success.

2

Execution Made Clear

No jargon, no smoke and mirrors. Jst clear explanations of what we’re doing and why. We walk you through our ad strategy, targeting, and optimizations so you always know how we’re driving results.

3

See Performance in Real Time

Our Client Portal gives you instant access to live campaign data. From clicks to conversions, you can see exactly how your ads are performing whenever you want.

4

Reports That Drive Action

Each month, you’ll receive an easy-to-read report highlighting performance, wins, and opportunities. We focus on metrics that actually matter to your business, like leads, sales, and ROI, not vanity stats.

5

Direct Connection to Your Team

You’ll always have a direct line to your Paid Media strategist. No ticket queues or long waits, just real people who know your campaigns inside and out, ready to answer questions and make changes fast.

Proven results, trusted by clients.

Our clients don’t just see better numbers - they see better business outcomes. With a consistent 5-star Google rating and success stories from professional firms across industries, Growth Friday has built a reputation for delivering Google Ads campaigns that convert clicks into real growth.

“Working with Growth Friday has been an absolute pleasure!”
Working with Growth Friday has been an absolute pleasure! Their whole team is so knowledgeable, and I appreciate how patiently they explain SEO best practices so I can develop data-driven content strategy. I would strongly recommend Growth Friday to any business seeking to amplify its digital presence.
Hillary Lyons
Head of Marketing
“Daniel and the wonderful team at Growth Friday are both perfectly professional and personable.”
Daniel and the wonderful team at Growth Friday are both perfectly professional and personable. They combine the latest and greatest tech tools, apps and industry knowledge with good old fashioned customer service. As a small business that relies on smart strategies for growth, I would not go to anyone else!
Kelly Conkright
The Brand Terminal
"We started working with Growth Friday recently and have been very pleased with the results."
We started working with Growth Friday recently and have been very pleased with the results. Daniel and team are great to work with and are very knowledgable about helping small businesses grow.
Michael Rapetti
Founder
“They are always available for me and monitor my account very thoroughly.”
Growth Friday has been very active with my company in promoting my online presence and has been very successful in reaching the goals we established. They are always available for me and monitor my account very thoroughly.
David Levinson
The Levinson Law Firm
“I am thrilled with the work Growth Friday has done”
I am thrilled with the work Growth Friday has done to increase my law firm's organic search results and to correct technical issues with our web site. In just a few months, the number of keywords for which my firm's web site ranked on the first page of Google more than tripled and the number of qualified leads calling my office increased more than 25%. It has also been a pleasure to work with Daniel and his staff. In addition to regular reports updating me on the specific work being accomplished, they regularly check in by phone and videoconference to make sure they are making progress on my specific objectives. I highly recommend them.
John Howley
The Howley Law Firm P.C.
"We started working with the team at Growth Friday for nearly six months now, and we’re so glad we did."
We started working with the team at Growth Friday for nearly six months now, and we’re so glad we did. I appreciate their professionalism because their structured approach did not only help grow our business, but their weekly reports with video explanations helped us understand the “science” behind SEO. If you start working with Growth Friday, beware that the results don’t show up right away; in our experience, the best impact began to show after two months. I highly recommend Growth Friday to anyone looking to boost their marketing efforts.
Cihan Bilir
Co-founder
"Such a great experience to work with the team!"
Such a great experience to work with the team!!! They are professional with digital marketing, know how to raise search rankings and everything related to digital marketing. Also Sage is so friendly, always available for us when we have questions or anything we want to talk about. Recommended!!!
Ming Zhang
Marketing Director
"Over the past 3 months the Growth Friday team have provided an excellent service."
Following issues with our previous SEO provider I signed up with Growth Friday to repair and improve our website SEO. Over the past 3 months the Growth Friday team have provided an excellent service and dramatically improved the visibility of my website. Thank you for all your help guys.
Club Chef
Founder, CEO

Ready to dominate your market?

We’ll help you get seen, clicked, and chosen, with targeted Google Ads that drive measurable results.