Thoughtful social presence that moves your brand forward.
In a world where attention is scarce, your social presence needs more than posts - it needs personality, strategy, and ROI. As part of Growth Friday’s Content Marketing pillar, our Social Media service turns your voice into influence across LinkedIn, Instagram, and Facebook. It’s not just about being active, it’s about building visibility, nurturing trust, and creating content that fuels engagement and supports every other part of your Growth 360 strategy.
Trusted by firms that don’t believe in flings
What’s included in our social media service.
Social Strategy and Planning
Every post starts with purpose. We build monthly content strategies that align with your business goals, audience interests, and seasonal moments. This includes detailed channel calendars, messaging hooks, and cross-channel alignment with your blog, PR, and email campaigns.
Account Setup and Optimization
We handle setup and optimization of your social media profiles across LinkedIn, Instagram, and Facebook. This ensures each account looks professional, communicates your value clearly, and presents a consistent brand image across all platforms.
Post Creation
Content creation is where we bring your voice to life. Our team writes and designs platform-specific posts that speak directly to your ideal client. That includes thoughtful captions, scroll-stopping images or carousels, strategic hashtags, and strong calls to action to drive meaningful engagement.
Publishing and Engagement
Once content is approved, we schedule and publish it on a regular cadence—typically two to three times per week per platform. We also monitor post activity and respond to comments or messages when needed to keep your brand responsive and credible.
Channel Growth Monitoring
Behind the scenes, we continuously track and report on key performance metrics like impressions, reach, engagement, and audience growth. This ongoing visibility helps us refine the strategy over time, so we are always leaning into what works.
Client Portal and Reporting
You’ll have full visibility into your social media performance through Growth Friday’s Client Portal. From content calendars and post previews to live engagement metrics and monthly reports, everything is organized in one place. No chasing updates or waiting on PDFs - just clear, real-time insight into what’s live, what’s coming, and how your audience is responding. This transparency keeps you informed, confident, and in control of your brand presence.
They combine the latest and greatest tech tools, apps and industry knowledge with good old fashioned customer service.
Kelly Conkright
The Brand Terminal
What it’s like to work with Growth Friday.
Working with Growth Friday feels like finally having a marketing team that gets it - and gets it done. We’re strategic partners, not just service providers, which means you’ll always know what we’re doing, why we’re doing it, and how it’s performing. Here’s what the experience looks like behind the scenes.
Kickoff and Strategy
We start with a strategic kickoff session to understand your brand voice, audience, and business goals. From there, we establish monthly content themes and campaign priorities that align with your marketing objectives and seasonal opportunities.
Profile Optimization
We review your current social media profiles for consistency, clarity, and credibility. Then we optimize bios, images, contact info, and brand messaging to ensure each platform reflects a professional and trustworthy presence.
Content Creation and Approval
Our team develops tailored content for each channel, including captions, visuals, and hashtags designed to drive engagement. You’ll review and approve everything in your Client Portal, making collaboration easy and efficient.
Publishing and Engagement
Posts are scheduled for peak visibility—typically two to three times per week. We also monitor activity and respond to relevant comments or messages to keep your brand active and responsive.
Transparent Reporting
You’ll receive monthly performance reports covering engagement, reach, and audience growth. We use these insights to refine future content and double down on what’s working. Plus you will have 24/7 access to our Client Portal, with real-time data, reporting and campaign management tools.
Proven partners, trusted results.
The numbers speak, but our clients speak louder. With a 5-star rating on Google and real success stories from firms across industries, Growth Friday is proud to be the team businesses trust when growth actually matters.
Ready to make Social Media work for your business?
We’ll help you turn strategy into visibility, and visibility into growth - one post at a time.
