Orthodontic marketing that grows adult aligner starts.
We help orthodontists and general practices offering clear aligners win more adult cases. Growth 360 aligns local SEO, high intent PPC, conversion ready pages, reviews, and HIPAA aware analytics. The result is more smile scans, more starts, and lower cost per acquisition.
Adult aligners are convenience and trust driven.
Adults choose aligners for discretion, speed, and flexible payments. They want to see proof, understand timelines, and book without friction. Your marketing must educate fast, show outcomes, and make scheduling easy.
We build programs that:
- Capture high intent demand for Invisalign, clear aligners, adult orthodontics, and braces
- Show undeniable proof with galleries, simulation videos, and review volume
- Remove friction with virtual consults, online scheduling, and financing clarity
- Target the right moments with after work and weekend availability
- Measure what matters from call to scan to start and production
Common growth challenges.
- Heavy competition on brand plus terms like Invisalign cost
- Gallery views that do not convert without a clear offer
- Price sensitivity without ranges and financing options
- Longer consideration without nurture and retargeting
- Teen and adult audiences that need separate journeys
Our tailored solutions
Strategic SEO for local and organic.
- Rank for Invisalign, clear aligners, adult orthodontics, braces, retainers, and refinements
- Optimize Google Business Profile with services, photos, Q and A, and offers
- Build comparison pages such as Invisalign vs braces and clear aligners vs mail order
- Create timeline and cost guides with FAQ schema
Content marketing.
- Before and after galleries with consistent angles, lighting, and captions
- Treatment pages for Invisalign and braces with timelines, refinements, and retention education
- Comparison pages such as Invisalign vs braces and aligners vs mail order
- Pricing and financing guides with ranges and payment options
- Virtual consult and free smile scan flows with clear next steps
- Short videos that show simulations, attachments, and progress checks
- FAQ schema on key pages to lift search visibility
Paid search and social campaigns.
- Google Ads clusters for aligners, Invisalign cost, braces for adults, and brand plus intent
- Structured negative lists to protect budgets and call only after hours
- Meta and YouTube retargeting with gallery cards and short testimonial videos
- Offer extensions for free smile scan and same day starts where applicable
Local reputation.
- Review generation with compliant workflows and patient consent
- Google Business Profile setup and weekly posts with services, offers, and fresh photos
- Q and A management with clear answers on cost, timelines, and comfort
- Photo and video standards for team, office, and smile simulation assets
- Response scripts for sensitive reviews and competitor mentions
- Consistent listings across maps and directories with monitoring and alerts
Analytics and reporting.
- Source to outcome tracking for calls, scans, starts, and production by case type
- Speed to lead alerts and front desk performance insights
- CPA and ROAS by campaign with cohort reporting for adult aligners
They combine the latest and greatest tech tools, apps and industry knowledge with good old fashioned customer service.
Kelly Conkright
The Brand Terminal
Our 360° Process
We’re not just your marketing team—we’re your growth partner. Here’s how we build trust, strategy, and results together
Discovery
Work directly with senior strategists and content specialists, not interns
Planning
Create a unified strategy combining organic, paid, reputation, and local
Execution
Implement SEO, content, ads & compliance checks in parallel.
Measurement
Use AI dashboards to surface insights weekly.
Iterate
Refine based on analytics, ongoing content & competitor moves.
Featured Case Study
Why Growth Friday?
360° Focus
One integrated strategy—no silos, just results
Expert-Led
Work directly with senior strategists and content specialists, not interns
Compliance-Savvy
Copy approved for bar rules; we stay on the right side of advertising.
Transparent & Collaborative
Weekly reports in plain English, proactive communication.
Frequently asked questions
Yes. We implement virtual consult flows, integrate schedulers, and track to consults and starts.
Yes. We segment campaigns and pages by audience and appointment type and we use day parting and geo targeting.
Paid campaigns and Google Business Profile can move quickly once tracking, call reporting, and key landing pages are live. SEO and content take longer, but they compound over time, building more predictable patient demand month after month.
Yes. We provide photo standards, shot lists, and a gallery structure and we plan simulation assets for use in ads and on site.
Yes. We integrate with phones and practice CRMs and we set up attribution from keyword to call to consult to production.
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Reviews from happy clients.
Don’t just take our word for it—hear directly from the leaders who’ve partnered with Growth Friday to turn strategy into sustainable growth.
Ready to finally grow with confidence?
Book a free, no-obligation audit tailored for your firm.
