Oral surgery marketing built for surgical bookings.
We help oral & maxillofacial surgery (OMS) practices grow high‑value cases—implants, wisdom teeth, exposure & bond, and sedation - using a dual engine: referral growth + direct‑to‑patient demand capture. Our Growth 360 system aligns local SEO, high‑intent PPC, conversion‑ready pages, reputation, and HIPAA‑aware analytics so you book more consults and increase case acceptance at a lower CPA.
Surgical cases are high intent, and high stakes.
Patients (and referring GPs) judge you on speed, safety, and proof. Your marketing must educate fast, reduce risk, and make it simple to schedule.
We build OMS programs that:
- Capture high‑intent demand ("oral surgeon near me," "wisdom tooth removal," "dental implants," "IV sedation")
- Win referrals with co‑marketing kits, referral portals, and fast access
- Show undeniable proof (outcomes, safety metrics, reviews, surgeon credentials)
- Remove friction (same‑week consults, online scheduling, triage call flows)
- Measure what matters (calls, consults, booked surgeries, production) with HIPAA‑aware tracking
For OMS, growth is a balance of referral confidence and patient convenience.
OMS growth challenges
- Competing with DSOs/national brands for implants & "near me" queries
- Emergency and after‑hours demand capture (pain, infection, trauma)
- Price/financing anxiety that delays decisions
- Referral leakage without fast turnarounds and status visibility
- Sedation safety concerns; need for clear credibility signals
- Compliance and tracking across calls, forms, chats, and referral portals
Our tailored solutions
Strategic SEO (local and organic).
- Rank for OMS intent: implants, wisdom tooth removal, exposure & bond, IV sedation
- Optimize Google Business Profile (categories, services, photos, Q&A, after‑hours)
- Build treatment & location pages with FAQ, Procedure, and LocalBusiness schema
- Create urgent‑intent and access pages (same‑day pain, swelling, infection, trauma)
Content marketing.
- Procedure hubs: implants, wisdom teeth, exposure & bond—candidacy, risks, recovery, FAQ schema.
- Sedation & safety: clear protocols, credentials, short explainers to reduce anxiety.
- Referral assets: GP co-marketing kits, referral-portal guides, imaging-upload instructions.
- Proof & access: surgeon bios, hospital privileges, patient stories; financing + same-week consult
Paid search and social campaigns.
- Google Ads clusters: implants, "wisdom teeth removal," emergency OMS, sedation
- Call‑only ads after hours; structured negatives to protect budgets
- D2P landing pages distinct from referral content to avoid message clash
- Retargeting via Meta/YouTube featuring reviews, safety, and recovery timelines
Reputation and local authority.
- Review generation with compliant workflows; GBP post cadence
- Safety and satisfaction highlights embedded on key pages
- Testimonial videos from patients and referring dentists
Analytics and reporting.
- Source‑to‑outcome tracking: keyword → call/consult → surgery booked → production
- Missed‑call alerts and speed‑to‑lead monitoring
- Procedure‑line cohorts (implants vs wisdom teeth) with CPA/ROAS by campaign
They combine the latest and greatest tech tools, apps and industry knowledge with good old fashioned customer service.
Kelly Conkright
The Brand Terminal
Our 360° Process
We’re not just your marketing team—we’re your growth partner. Here’s how we build trust, strategy, and results together
Discovery
Work directly with senior strategists and content specialists, not interns
Planning
Create a unified strategy combining organic, paid, reputation, and local
Execution
Implement SEO, content, ads & compliance checks in parallel.
Measurement
Use AI dashboards to surface insights weekly.
Iterate
Refine based on analytics, ongoing content & competitor moves.
Featured Case Study
"Growth Friday was incredibly flexible – they adjusted their strategy on short notice and still delivered great results."
How Growth 360 amplified authority across search and AI discovery.
Challenge
Science of Smiles had a highly differentiated, education-led brand, but limited non-branded visibility and inconsistent reach beyond existing audiences. Their authority in biomimetic dentistry was not fully captured across search results or AI-generated answers.
Solution
Growth Friday deployed Growth 360 to amplify biomimetic authority across organic search, AI platforms, content, and user experience. This aligned visibility with real patient intent while preserving the integrity and educational tone of the brand.
Results
Growth 360 helped Science of Smiles translate clinical authority into measurable digital performance.
Key outcomes include:
- Over 230 organic keyword rankings across local and national searches
- Multiple position-one rankings for high-intent, non-branded service terms
- Consistent AI visibility with citations and mentions across major AI platforms
- Strong commercial intent alignment, with more than half of ranking keywords tied to patient decision-making
- Sustained growth in estimated organic traffic from service and educational pages
Most importantly, Science of Smiles strengthened its position as a trusted, forward-thinking dental authority in Pasadena, with marketing that reflects the sophistication of its care.
Why Growth Friday?
360° Focus
One integrated strategy—no silos, just results
Expert-Led
Work directly with senior strategists and content specialists, not interns
Compliance-Savvy
Copy approved for bar rules; we stay on the right side of advertising.
Transparent & Collaborative
Weekly reports in plain English, proactive communication.
Frequently asked questions
Yes. We support multi‑location SEO, GBP management at scale, centralized call handling, and location‑level reporting.
Yes. We interview your clinicians, cite reputable sources, and route content for review before publication.
We create shot lists and standards, coordinate capture, and edit for web speed and consistency.
Yes. We structure content with schema, pillar–cluster linking, and on‑page best practices to build topical authority.
GBP posts and paid amplification can move quickly; SEO compounds over months. We report weekly and optimize continuously.
Yes. We templatize location pages, coordinate GBP at scale, and roll out campaigns with location‑level reporting.
Dental marketing strategy 101: how to turn website visitors into new patients.
Online marketing for dental practices in 2026.
Social media marketing for dentists: 2026 playbook.
Dental lead generation in 2026, business development strategies that attract better patients.
Websites for dentist: how to build a high converting dental website in 2026
Reviews from happy clients.
Don’t just take our word for it—hear directly from the leaders who’ve partnered with Growth Friday to turn strategy into sustainable growth.
Ready to finally grow with confidence?
Book a free, no-obligation audit tailored for your firm.
