What’s included in our Email Marketing service for your business.
Email Strategy and Planning
We map the questions and decisions that bring someone from an initial enquiry to a client relationship. The integrated AI marketing brain supports research and content planning, helping specialists connect your email sequences to the search, social and website work in your Growth 360 plan.
Content Creation and Personalization
Our team writes subject lines, messages and calls to action around a useful reason to contact your audience. We adapt the copy for each agreed segment and review tone, factual accuracy, mobile readability and the next step before sending.
Automation and Campaign Setup
We configure the sequences, triggers and audience rules your chosen platform supports. Your approved contact sources, permissions and follow-up responsibilities shape the setup. Specific integrations and automation are agreed in the scope.
Sending and Tracking
We review delivery, clicks, unsubscribes and available enquiry evidence. Open rates have tracking limitations, so we read them alongside the actions people take. Specialists use these findings to adjust frequency, content and sequence timing.
Performance Reporting
Email reporting feeds the next Growth 360 planning discussion. The marketing brain supports analysis, while your account team explains the findings and the next priorities. Client Portal reports and update cadence depend on your engagement.
List Maintenance and A/B Testing
We review list quality, consent records and suppression rules with your team. Where the audience is large enough for a useful comparison, we test subject lines, content or timing against a defined question.
They combine the latest and greatest tech tools, apps and industry knowledge with good old fashioned customer service.
What it’s like to work with Growth Friday.
Your email plan starts with the relationship you want to build. We agree on the audience, approved contact sources, useful content and who follows up on replies, then coordinate the work with the other channels in Growth 360.
Book a consultationSmart Start, No Guesswork
We agree on your firm's goals, the clients you want to reach and the evidence available today. The integrated AI marketing brain supports research and planning, helping your specialists connect this channel to the other work in Growth 360.
Execution You’re in the Loop On
Your specialists explain the work, review points and decisions that need your input. Your team supplies professional knowledge and checks factual claims, with delivery coordinated across the channels in your agreed scope.
Reporting with context.
Your Client Portal provides the reporting and account resources included in the engagement. Your account team explains the available views and update cadence. The integrated AI marketing brain supports our work internally and is separate from your portal access.
Reports You’ll Actually Use
We discuss the agreed measures, the work completed and the evidence behind the next recommendations. The marketing brain supports analysis across Growth 360, while specialists explain what changed and where the data has limits.
People You Can Speak To
You work with people who know your firm's priorities and the role this channel plays in Growth 360. Your account team handles questions, discusses lead-quality feedback and explains decisions that need your input.
Trusted by businesses who expect more.
Read what clients say about working with Growth Friday. Each review describes that client's experience, and each published case study has its own scope and reporting period.
★★★★★
“Daniel and the wonderful team at Growth Friday are both perfectly professional and personable.”
Daniel and the wonderful team at Growth Friday are both perfectly professional and personable. They combine the latest and greatest tech tools, apps and industry knowledge with good old fashioned customer service. As a small business that relies on smart strategies for growth, I would not go to anyone else!
Ready to make Email Marketing work for your business?
Tell us which enquiries or client relationships need better follow-up. We will discuss the email work that belongs in your Growth 360 plan.
Book a consultation
