Deliver the right message to the right people, exactly when they’re ready to act.
Email remains one of the most powerful channels for nurturing leads and engaging your audience. Growth Friday’s Email Marketing service combines strategic messaging with behavior-driven execution—so your emails aren’t just opened, they’re acted on.
Trusted by firms that don’t believe in flings
What’s included in our Email Marketing service for your business.
Email Strategy and Planning
We start by mapping your entire email marketing funnel, identifying key touchpoints across the customer journey. Whether it’s a welcome sequence for new subscribers or a reactivation campaign for cold leads, every email series is designed with clear goals and strategic timing. This ensures your messaging aligns with audience intent and drives action where it matters most.
Content Creation and Personalization
Our team writes thoughtful, on-brand emails that feel personal and relevant—never spammy. We focus on clear subject lines, compelling calls to action, and copy that speaks directly to your audience’s needs and interests. Every email is segmented for maximum relevance and optimized for mobile, deliverability, and readability.
Automation and Campaign Setup
We handle the behind-the-scenes technical setup of your email marketing platform. That includes building automated workflows, setting up triggers, and ensuring each email sends at the right time based on user behavior. Whether you use Mailchimp, HubSpot, or another tool, we configure your system to run like clockwork.
Sending and Tracking
Once live, we monitor every campaign to track key performance indicators like delivery rates, open rates, and click-through rates. We also keep a close eye on frequency and audience fatigue, ensuring your emails stay welcome—not intrusive. Based on results, we make smart adjustments to improve outcomes over time.
Performance Reporting
Each month, you’ll receive a clear and concise report that shows exactly how your email campaigns are performing. We highlight wins, diagnose underperformance, and provide actionable insights to guide future improvements. You’ll always know what’s working, what’s not, and what’s next.
List Maintenance and A/B Testing
We maintain a clean, high-quality email list by monitoring engagement levels and removing inactive or unverified addresses. To improve performance, we regularly run A/B tests on subject lines, content formats, and send times—allowing us to continually refine your strategy based on real-world data.
They combine the latest and greatest tech tools, apps and industry knowledge with good old fashioned customer service.
Kelly Conkright
The Brand Terminal
What it’s like to work with Growth Friday.
Partnering with Growth Friday means less guessing and more growing. We’re not just here to execute tasks—we’re here to drive results with clarity, strategy, and transparency. You’ll always have visibility into the plan, the progress, and the performance. Here’s a look at what it’s like behind the curtain.
Smart Start, No Guesswork
We kick things off with a discovery session designed to uncover your goals, challenges, and opportunities. We review your current marketing presence, dig into performance data, and map out the gaps. What comes next is a custom strategy that’s built to support your Growth 360 objectives and set your campaigns up for long-term success.
Execution You’re in the Loop On
Once we’re underway, we move fast—but never in a black box. From media pitching to content production to on-site improvements, you’ll always know what’s happening and why. You’ll receive clear action summaries, timelines, and insight into the tactics behind every deliverable.
Visibility from Day One
You get real-time access to campaign performance through your Client Portal. Whether you’re checking content calendars, monitoring email metrics, or reviewing media placements, it’s all there. No waiting for updates or chasing down reports—just clarity when you need it.
Reports You’ll Actually Use
Forget the fluff. Each month, we deliver a report that ties activities to actual results. You’ll see where we’ve moved the needle, what insights we’ve uncovered, and what we’re doing next to keep momentum going.
People You Can Speak To
No bots, no runaround. You’ll have direct contact with your lead strategist and project team from day one. We’re here to collaborate, problem-solve, and help you grow—not just check boxes. This is a partnership, not a pass-off.
Trusted by businesses who expect more.
Results matter, but so does the experience of getting there. With a consistent 5-star rating on Google and success stories from firms across industries, Growth Friday has earned a reputation for delivering growth you can see and service you can count on.
Ready to make Email Marketing work for your business?
We’ll help you turn strategy into visibility, and visibility into growth - one email at a time.
