Ad spend that drives pipeline, not just clicks.
Paid media should deliver more than impressions. At Growth Friday, we build ad campaigns engineered for ROI - from precise targeting to conversion-optimized creative. Whether it’s Google, Meta, or LinkedIn, we help you reach high-intent patients where they’re already searching, scrolling, and decision-making.
Trusted by practices that don’t believe in flings
Three platforms, one unified strategy.
Every ad platform has its strengths, but without alignment, your results stay scattered. Our Paid Media strategy spans Google Ads, Meta Ads, and LinkedIn Ads, giving you full-funnel reach with messaging that clicks and converts across channels.
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Google Ads
Be there at the exact moment your ideal patients are actively searching for solutions, so your brand is the one they find, trust, and choose.
Google Ads puts your brand in front of high-intent prospects exactly when they’re searching for solutions. We create tightly targeted campaigns that combine keyword strategy, compelling ad copy, and optimized landing pages to turn searchers into leads.
- Keyword research and campaign structure
- Responsive and conversion-focused ad copy
- Landing page design and testing
- Budget pacing and bid strategy optimization
- Search, Display, and Retargeting campaign management
Meta Ads
Reach, retarget, and re-engage
Meta’s platforms (Facebook and Instagram) are powerful for building awareness, nurturing leads, and staying visible to your audience. We use smart segmentation, creative testing, and real-time data to launch and manage campaigns that get clicks, and conversions.
- Creative strategy and visual ad development
- Audience targeting and retargeting setup
- A/B testing and performance tracking
- Campaign optimization for lead generation
- Integration with landing pages and email flows
LinkedIn Ads
Your message, in the right inbox
For dental practices, LinkedIn is where high-value future patients spend time - and where your brand needs to show up. We craft professional campaigns that position your practice as a trusted expert while driving form fills, booked calls, and measurable pipeline.
- Sponsored content, message ads, and lead gen forms
- Precision targeting by role, company size, and industry
- Ad copy and creative tailored to professional audiences
- Budget and bid strategy management
- Conversion tracking and lead flow optimization
Paid media wins, delivered.
Curious what happens when your ad strategy actually works? See how we’ve helped clients drive qualified traffic, boost conversions, and make every advertising dollar count.
Working with us
We partner with dental practices that are ready to grow with intention, not more disconnected ad campaigns. From general dentists to orthodontists to dental implant centers, our clients are looking for a strategic partner who understands performance, positioning, and what it really takes to scale.
We know your reputation is on the line with every click.
That’s why our digital marketing isn’t just about generating clicks - it’s about building trust that turns attention into action.
That’s why our paid media strategies aren’t just built to get traffic, they’re engineered to build trust, attract the right leads, and make your practice the clear choice. Backed by our Growth 360 approach, we help you run ads that don’t just perform - they compound.
Real results, backed by real clients.
Performance isn’t just a metric, it’s the difference between wasted spend and serious ROI. Hear from the dental practices that trusted Growth Friday to take their ad strategy further and turn their budget into bookings.
Our tech stack.
We work with dental practices that are ready to scale, and are done with piecemeal marketing that doesn’t connect or convert.
Ready to make your ad spend actually work for you?
Frequently asked questions.
We secure earned media and create thought leadership pieces that build brand authority. These stories are then repurposed across channels to maximize visibility and trust.
We produce blogs, landing pages, whitepapers, PR articles, social posts, and email campaigns — all tied to a clear content strategy and conversion goal.
Yes. We handle strategy, writing, design, and automation, whether you're nurturing leads or re-engaging past patientd.
We do. From content calendars to post creation and performance tracking, we manage your social presence to support both brand engagement and search visibility.
Once tracking and landing pages are live, Google Ads and GBP can produce calls and bookings quickly. SEO and content typically take longer (think months, not weeks) but compound and lower cost per acquisition over time. The most reliable approach is to run both together under one plan - early momentum from paid, durable growth from organic.
Content that reduces patient risk and proves outcomes:
- Before-and-after galleries (with clear captions and consent)
- Patient testimonials/reviews and short video stories
- Procedure pages that explain steps, recovery, risks, cost & financing/insurance
- Comparison pages (implants vs. dentures, Invisalign vs. braces)
- Emergency and same-day availability info
- Dentist bios, credentials, technology, and sterilization/safety
- Localized pages and GBP posts that match how patients search