Be found where buyers are searching.
Organic visibility isn’t optional—it’s foundational. At Growth Friday, we combine GEO (Generative Engine Optimization), national SEO, and local SEO to help your firm show up across AI-driven overviews, search engines, and map packs. The result? Consistent, compounding traffic that turns searches into sales conversations.
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Trusted by firms that don’t believe in flings
Three Search Strategies, One Unified Outcome
Search is evolving fast—and so is our approach. Our Organic Search strategy spans AI SEO (GEO), National SEO, and Local SEO to ensure you show up where your ideal clients are looking, whether that’s across the country or around the corner.
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AI SEO
Search is shifting — and we make sure your brand stays visible in AI-generated answers.
Our AI SEO approach optimizes your site structure, schema, and content so it appears in tools like ChatGPT, Gemini, and other emerging AI search engines. We stay ahead of how information is retrieved — so your firm isn’t left behind. Think of it as future-proofing your findability.
- Structured data & schema optimization for AI parsing
- Indexing for AI assistants, not just search engines
- Conversational content formatting for better AI summary inclusion
- Continuous testing as AI results evolve
National SEO
If your services extend beyond a single city, your SEO should too.
We create multi-market strategies that boost visibility in national rankings, elevate your domain authority, and attract high-value leads — all without diluting your brand. Whether you're targeting the U.S. as a whole or focusing on high-value regions, we tailor your content and technical SEO to compete where it counts.
- Keyword targeting for national and industry-specific terms
- Content hubs to signal topical authority
- Site architecture that scales with your reach
- Performance analytics to track impact by region or market
Local SEO
Local search is often where intent is highest.
We optimize your Google Business Profile, create city-specific landing pages, manage reviews, and build local backlinks — ensuring you show up when nearby prospects are ready to take action. It’s how professional firms turn digital visibility into booked appointments.
- GBP optimization and review strategy
- Local citations and link-building
- Hyperlocal content (city/service pages)
- Conversion tracking (calls, directions, form fills)
Success stories in organic search
Want to see what search strategy at scale looks like? Explore how we’ve helped clients boost visibility, outrank competitors, and turn organic traffic into booked calls.
Working with us
We work with professional service firms who are ready to scale but tired of fragmented marketing. From consultants to law firms to design studios, our clients want a trusted growth partner and not just another vendor.
Your reputation is your most valuable asset.
That’s why our digital marketing isn’t just designed to drive traffic: it’s built to earn trust.
We partner with professional service firms to deliver authentic, AI-enabled, 360° strategies that elevate your brand, protect your credibility, and create a steady stream of high-quality leads—without shortcuts or compromises.
Reviews from happy clients.
Real results. Real relationships. Here’s what our clients say about working with a team that delivers and actually gives a damn.
Our tech stack
We work with professional service firms who are ready to scale but tired of fragmented marketing.
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Frequently asked questions
Local SEO targets geographic searches (like “divorce lawyer near me”), while national SEO aims to rank across broader, often more competitive terms. We do both — and tailor your strategy to your market and growth goals.
Absolutely. We audit your current SEO health, disavow harmful links, and implement technical fixes to put you on solid ground — fast.
Yes. We build and optimize location-specific pages, citations, and Google Business Profiles to support visibility in every service area.
We use AI to surface keyword gaps, monitor SERP shifts, and speed up analysis — but every strategic decision is still human-led. Think smarter insights, not autopilot execution.