The challenge.

Aeromat, a leading fitness equipment brand, had a trusted product lineup but was losing ground digitally. Their product pages underperformed, blog content was buried, and they lacked visibility for competitive product search terms like “weighted ball exercises” and “yoga mat thickness.” They also had no PR or backlink strategy to reinforce authority.

The solution.

Growth Friday executed a dual-track approach: UX improvements and SEO + PR authority-building.

• Overhauled UX: streamlined navigation, filtering, and content hierarchy.
• Rewrote category/product pages with SEO-friendly copy.
• Optimized blogs for mid-to-long-tail fitness terms.
• Built internal and external links to cornerstone content.
• Launched PR campaigns, securing syndicated placements in wellness/fitness outlets to strengthen brand authority.

The results.

Within 30 days:

• +36% increase in Google visibility
• Multiple page-1 wins for high-intent fitness keywords
• Content featured in People Also Ask & AI Overviews
• Improved branded/product-specific rankings.

In summary.

By combining UX, algorithm-smart SEO, and PR, Aeromat saw fast national visibility gains. This integrated approach turned underperforming content into high-ranking assets and improved category authority.