The challenge.
Product pages were underperforming, and useful articles were hard to find. For a fitness equipment brand, that meant missing people comparing options before they chose a supplier.
Our approach.
Our team reviewed page usability and search targeting together. We improved product and editorial pages, addressed technical search issues, and supported the work with PR and authority building described in the original case.
The execution.
The published account describes website usability, SEO and PR described in the published case study. Its reported results should be read alongside the measurement window and evidence limits below.
The results.
The published tracker summary records a 36% visibility gain in 30 days, page-one placements and appearances in search features. It does not provide a matching sales or enquiry figure.
Why it matters.
Thirty days is an early signal. The source tracker export is not embedded, so we cannot show how the positions held over a longer period.


