The challenge.

Rejuvenate You, a beauty and wellness studio in Scottsdale, Arizona, had a strong local reputation but struggled with organic visibility online. The studio wasn’t appearing for key location-based or service-specific searches, limiting discoverability for walk-ins and appointment-driven clients. Their website needed SEO restructuring, local profiles were under-optimized, and content wasn’t aligned with the real search terms potential customers were using.

The solution.

Growth Friday rebuilt Rejuvenate You’s digital footprint from the ground up, applying our Growth 360 methodology to local SEO.

We started with Google Business Profile optimization and citation consistency, ensuring their brand appeared accurately across platforms. We then created landing pages for high-volume local keywords such as “mobile waxing Scottsdale” and “lymphatic drainage facial AZ”.

On-page content updates and technical SEO improvements strengthened the site, while a structured content strategy addressed common queries like “wax party” and “full stomach wax.” To boost domain authority, we also implemented local link-building and blogger outreach within the beauty and wellness niche.

Together, these steps turned Rejuvenate You’s site into a conversion-focused local SEO engine.

The results.

Within months, Rejuvenate You achieved measurable growth in visibility, rankings, and traffic:

• +8.28% increase in local search visibility
• 0 → 24 Top 10 keywords, including 6 #1 rankings
• 87 total keywords in the Top 100 (42 added this year)
• Page 1 rankings for competitive terms:
  • “full stomach wax” (#1)
  • “stomach strip wax” (#1)
  • “wax party” (#1)
  • “mobile waxing” (#2)
• Increased Google Maps traffic and stronger presence in the Local Pack

In summary.

Rejuvenate You partnered with Growth Friday to overcome limited online visibility and become Scottsdale’s go-to waxing and beauty destination. By optimizing local SEO, creating high-intent landing pages, and building backlinks, we significantly improved their ability to be found by new customers.

The engagement not only improved rankings but also turned their digital presence into a lead-generation machine, driving consistent local traffic and visibility.