The challenge.
The studio had a local reputation, but its search presence did not reflect the range of services people might look for. Treatment and location queries needed clearer destinations.
Our approach.
We worked on the Google Business Profile, location and service pages, site content and technical search basics. The intent was to make each treatment easier to understand and easier to find from a relevant local search.
The execution.
The published account describes local SEO, Google Business Profile, location pages and content described in the published case study. Its reported results should be read alongside the measurement window and evidence limits below.
The results.
Twenty-four keywords were reported in the top ten, including six at number one. The case also reports 87 keywords in the top 100. These are ranking and visibility measures, even though the legacy title refers to bookings.
Why it matters.
The published page does not provide the booking record or ranking export. We cannot responsibly turn the ranking gains into a count of appointments.

