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How Club Chef expanded its search footprint

Club Chef sells apparel and tools to hospitality professionals in Australia. Its published case records 31 of 59 tracked search terms in Google's top ten, including 21 in the top three.

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Chef working in the Club Chef kitchen

The challenge.

The brand had a recognizable product range, but buyers comparing chef apparel and tools were not always reaching its pages through non-branded search.

Our approach.

We improved product and category targeting, built useful supporting content and pursued PR coverage relevant to the brand. The work combined commercial page clarity with broader search authority.

The execution.

The published account describes national SEO, content and PR described in the published case study. Its reported results should be read alongside the measurement window and evidence limits below.

The results.

The tracked set reached 31 top-ten terms and gained selected search features, according to the published case. Category-page rankings were reported seven positions higher on a key measure.

Why it matters.

The tracker export and ecommerce sales data are not embedded. Search placements are the supported result, not a verified revenue lift.

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“Over the past 3 months the Growth Friday team have provided an excellent service.”

Following issues with our previous SEO provider I signed up with Growth Friday to repair and improve our website SEO. Over the past 3 months the Growth Friday team have provided an excellent service and dramatically improved the visibility of my website. Thank you for all your help guys.

Jono RayFounder, CEO
Jono Ray

Published client evidence

Read the complete context.

Results belong to this client, scope and reporting period. They are evidence of published work, not a forecast or guarantee for another firm.

  1. 01Client situation

    Understand the starting point, market and problem.

  2. 02Work delivered

    Review the strategy and implementation described.

  3. 03Stated results

    Keep the period, metric and source context visible.

Measured result

Tracked search presence

Top 10 keywords

Published case study reports 31 of 59 tracked keywords in Google's top 10. No comparable starting count is supplied. No comparable starting value was supplied, so this chart shows the reported observation only.

Evidence stated on this page

The result, with its boundaries visible.

These details come from the published account or client-provided exports. Keep the source and reporting limits below in view when interpreting this client’s results.

Client
Club Chef
Sector and market
Australian chef apparel and tools
Work described
National SEO, content and PR described in the published case study
Measurement window
Described only as within months
31Top-10 keywords among 59 tracked
21Keywords reported in the top 3
Evidence boundary

The tracker export, ecommerce conversions and sales record are not embedded. The chart shows keyword positions rather than revenue.

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