How Growth Friday helped Club Chef dominate rankings and build digital authority.
Growth Friday helped Club Chef achieve 59 tracked keywords, 31 in Top 10, and new SERP features through SEO, PR, and content.
The challenge.
Club Chef, an Australian eCommerce brand for chef apparel and tools, had strong brand recognition but lacked digital authority. They weren’t ranking for many product-specific queries like “chef jackets Australia” and “chef shoes.” Their domain was under-optimized, backlinks were weak, and they lacked active content or PR strategies.
The solution.
Growth Friday delivered a national SEO and PR program to scale visibility.
- Optimized keyword clusters for chef apparel and tools.
- Improved metadata, schema, and on-site structure.
- Built citations across Australian retail platforms.
- Developed evergreen product and buyer-guide content.
- Secured media placements and syndicated news to reinforce trust signals.
The results.
The results of Growth Friday’s Growth 360 strategy quickly positioned Club Chef as a category leader in organic search. Within months they achieved:
- 59 tracked keywords in Google
- 31 keywords in Top 10 (21 Top 3)
- +7-point lift in key category page rankings
- SERP features gained: Site Links, Local Pack, AI Overview
In summary.
Growth Friday’s SEO-first, authority-building approach positioned Club Chef as a category leader in search. Stronger product rankings now drive more visibility, trust, and revenue.
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