Digital marketing for pediatric practices.
We help pediatricians grow with ethical, effective digital marketing strategies that speak to parents and support your care-first mission.
Pediatric care is personal.
Your marketing should be, too. At Growth Friday, we build family-centered pediatric marketing that meets parents where they are - searching on mobile between nap times, asking for recommendations in group chats, and scanning reviews before they book. Our 360° strategy blends local SEO, reputation growth, and parent-first content with HIPAA-conscious tracking, so you earn trust, fill schedules, and protect your brand.
How we help pediatric practices grow (without the gimmicks):
- Be discovered locally.
- Earn parent trust at a glance.
- Turn interest into appointments.
- Stay compliant, stay confident.
- Scale what works.
Parents rely on Google for trusted pediatric options near them.
- Hard to stand out in saturated local markets
- Over-reliance on pediatric referrals and outdated directories
- Limited in-house time to focus on marketing
- Generic campaigns that don’t resonate with today’s parents
Our tailored solutions
Strategic SEO
- Rank for pediatric-specific searches (e.g., 'pediatrician near me')
- Optimize Google Business Profiles for each provider
- Build service area pages that boost local visibility
Thoughtful Content Marketing
- Educational blog posts and FAQs on child wellness
- Family-focused videos and testimonial reels
- Email newsletters to nurture long-term retention
Paid Search & Social Campaigns
- Google Ads for same-day and new patient availability
- Meta ads targeting parent demographics in your area
- Campaigns structured around back-to-school, flu season, and new movers
Local & Reputation Optimization
- Parent review generation with automated workflows
- Enhanced listings for each pediatrician on staff
- Community engagement and event promotion tools
AI-Enabled Analytics & Reporting
- Conversion tracking for bookings by channel
- Parent feedback integration and sentiment analysis
- Insights to improve no-show rates and patient lifetime value
They combine the latest and greatest tech tools, apps and industry knowledge with good old fashioned customer service.
Kelly Conkright
The Brand Terminal
Our 360° Process
We’re not just your marketing team—we’re your growth partner. Here’s how we build trust, strategy, and results together
Discovery
Work directly with senior strategists and content specialists, not interns
Planning
Create a unified strategy combining organic, paid, reputation, and local
Execution
Implement SEO, content, ads & compliance checks in parallel.
Measurement
Use AI dashboards to surface insights weekly.
Iterate
Refine based on analytics, ongoing content & competitor moves.
Featured Case Study
“Daniel and the wonderful team at Growth Friday are both perfectly professional and personable.”
How Honest Chiropractic used Growth 360 to become Omaha's go-to prenatal clinic.
Challenge
Honest Chiropractic had a loyal client base and a strong local reputation in Gretna, NE, but online, they were nearly invisible across the greater Omaha area. Despite offering specialized nervous-system-based prenatal and family-focused care, they weren't appearing in search results for high-intent terms like "prenatal chiropractor near me" or "pediatric chiropractor." With competitors gaining digital traction, Dr. Makenna Conway and the Honest team needed more than just basic SEO. They needed a local visibility strategy built for today's search landscape that could capture traffic from surrounding suburbs like Bellevue, Papillion, and Omaha.
Solution
We applied Growth Friday's Growth 360 framework, starting with a deep dive into Honest Chiropractic's digital presence. From there, we executed an integrated strategy across Local SEO, content marketing and authority building, and user experience to establish them as the dominant prenatal and pediatric chiropractic provider in the Omaha metro area.
Results
- 33 high-intent keywords currently ranking in Google's Top 10.
- Secured the #1 position for "prenatal chiropractor near me" (6,600 SV) and "webster technique" (1,800 SV).
- 6,638 organic search sessions driven over the 13-month tracking period.
- 15 brand new keywords indexed and ranked, with 13 landing directly in the Top 10.
Why Growth Friday?
360° Focus
One integrated strategy—no silos, just results
Expert-Led
Work directly with senior strategists and content specialists, not interns
Compliance-Savvy
Copy approved for bar rules; we stay on the right side of advertising.
Transparent & Collaborative
Weekly reports in plain English, proactive communication.
Frequently asked questions
Yes - especially when combined with a conversion-ready website and clear calls to action. We’ve helped law firms, consultants, and niche practitioners turn local search traffic into booked consultations and signed clients. When done right, Local SEO becomes a steady source of warm, inbound leads.
Yes. While most dental practices hire us for full execution, we also offer strategic audits and advisory sessions. If you have an in-house team but need expert direction, we can help.
Nope. Most clients opt for either 6 or 12-month engagements, but we earn your trust monthly. We believe in results, not fine print.
Yes. We work with HubSpot, Mailchimp, ActiveCampaign, ConvertKit, and others - or help you set one up. We’ll ensure your emails are fully integrated with your funnel and reporting systems.
We do. From content calendars to post creation and performance tracking, we manage your social presence to support both brand engagement and search visibility.
Maximizing ad spend: data-driven Google Ads management services for service firms.
Top 10 local SEO strategies for more local leads.
LinkedIn profile optimization tips that actually work.
Reviews from happy clients.
Don’t just take our word for it—hear directly from the leaders who’ve partnered with Growth Friday to turn strategy into sustainable growth.
Ready to finally grow with confidence?
Book a free, no-obligation audit tailored for your firm.
