Marketing for landscape architects.
Marketing for landscape architects should showcase your portfolio, build trust, and generate qualified project inquiries. Growth Friday helps you turn visibility into a predictable pipeline with Growth 360.
Landscape architecture is a trust-first, portfolio-driven decision.
Most prospects don’t hire a landscape architect based on one ad or one post. They shortlist firms based on credibility signals: portfolio quality, clarity of specialty, reviews, and how confident they feel you can deliver the outcome they want.
Marketing is how you earn that confidence before the first conversation.
Marketing a landscape architecture firm means proving fit and expertise.
Landscape architecture is broad. Buyers search for specific problems and project types, such as:
- Residential outdoor living and site planning.
- Commercial, multi-family, and mixed-use projects.
- Parks, civic spaces, campus work, and public realm design.
- Water management, sustainability, and resilient design.
If your website and content don’t clearly “match” what they’re searching for, you can be great and still get skipped.
Your best prospects are researching online, even when they come from referrals.
Referrals are valuable, but they still research. They look at your site, scan your project pages, compare you to alternatives, and check credibility. If what they find is unclear, outdated, or thin, they hesitate.
A strong digital presence helps you:
- Convert referrals faster (less friction, more trust).
- Create demand outside your immediate network.
- Win higher-value projects by positioning your firm as the best-fit specialist.
The right marketing reduces seasonality and stabilizes pipeline
Many landscape architecture firms feel the swings: a strong season, then a quiet stretch. Marketing gives you a consistent way to stay visible, stay credible, and keep inquiry volume steadier throughout the year.
- Heavy reliance on referrals, word of mouth, and repeat clients.
- Prospects struggle to understand what makes you different from competitors.
- Confusion between “landscape architect” and “landscaper” or design-build firms.
- Long lead times and high consideration cycles (buyers compare and wait).
- Limited time to create content while managing design, admin, and delivery.
- Portfolio is strong, but project pages aren’t built to rank or convert.
- Inconsistent lead quality (too small, wrong fit, wrong geography).
- Reputation signals are weak or scattered (few reviews, outdated profiles).
- Marketing performance is hard to measure against real pipeline outcomes.
Our tailored solutions
SEO that gets your firm found for high-intent project searches.
- Capture search demand from people actively looking for a landscape architect in your area.
- Build dedicated service pages for your core project types (residential, commercial, civic, etc.).
- Create project / portfolio pages that rank (not just look good) and convert visitors into inquiries.
- Improve visibility in Google Maps and local results through strong local SEO foundations.
- Expand beyond “near me” searches with national SEO for specialty services and broader project types.
- Strengthen authority signals so your firm earns trust in both traditional search and AI-driven results.
Content that turns your portfolio into authority and demand.
- Publish strategic content that answers the questions buyers ask before they reach out.
- Build trust with case studies, project spotlights, and “how we think” process content.
- Use educational content to attract better-fit clients (and filter out poor-fit inquiries).
- Create content themes around your differentiators: sustainability, planting strategy, stormwater, permitting, materials, construction administration.
- Repurpose content into LinkedIn posts, short updates, and email nurture so your expertise stays visible over time.
Paid media that generates qualified inquiries without wasting spend.
- Use Google Ads to capture immediate intent for searches tied to active projects.
- Run location-based campaigns to stay focused on your service area and target neighborhoods or markets.
- Drive traffic to dedicated landing pages designed to convert (not just your homepage).
- Use retargeting to stay visible to prospects who view your work and come back later.
- Use LinkedIn ads when you target developers, architects, builders, or property groups and need role-based precision.
Reputation signals that help you win the shortlist.
- Strengthen your Google Business Profile so your firm looks credible at first glance.
- Build a consistent review and testimonial process (even if projects are confidential).
- Improve directory consistency so your firm appears legitimate and established across search results.
- Showcase proof assets on your site: awards, certifications, associations, featured projects, and clear leadership bios.
- Respond to reviews and inquiries promptly to reinforce trust and professionalism.
AI reporting that connects marketing activity to real pipeline.
- Track what matters: inquiries, consultation requests, form fills, calls, and qualified lead volume.
- Identify which services and project pages are driving the best-fit leads.
- See what channels are influencing opportunities (SEO vs. paid vs. content).
- Spot performance shifts early (traffic quality changes, lead drops, ranking movement).
- Get plain-language insights and next-step recommendations so your team knows what to do, not just what happened.
They combine the latest and greatest tech tools, apps and industry knowledge with good old fashioned customer service.
Kelly Conkright
The Brand Terminal
Our 360° Process
We’re not just your marketing team—we’re your growth partner. Here’s how we build trust, strategy, and results together
Discovery
Work directly with senior strategists and content specialists, not interns
Planning
Create a unified strategy combining organic, paid, reputation, and local
Execution
Implement SEO, content, ads & compliance checks in parallel.
Measurement
Use AI dashboards to surface insights weekly.
Iterate
Refine based on analytics, ongoing content & competitor moves.
Featured Case Study
Why Growth Friday?
360° Focus
One integrated strategy—no silos, just results
Expert-Led
Work directly with senior strategists and content specialists, not interns
Compliance-Savvy
Copy approved for bar rules; we stay on the right side of advertising.
Transparent & Collaborative
Weekly reports in plain English, proactive communication.
Frequently asked questions
Marketing for landscape architects should focus on building trust quickly: clear positioning, strong portfolio proof, and visibility for the specific project types you want more of. The goal is qualified inquiries, not just traffic.
Start by defining your best-fit client and your most profitable project types, then build a website structure that supports them (service pages + project pages + conversion paths). From there, launch SEO and content to build authority, and use paid media to accelerate demand.
SEO and Google Maps visibility are foundational for high-intent searches. Content marketing builds authority and improves conversion, while paid search and retargeting help you capture demand faster—especially during competitive seasons or when you want to fill the pipeline.
You stand out by showing credentials, process, and project outcomes in a way “landscaper” sites typically don’t: planning, codes, site strategy, technical depth, and design intent. Clear language, strong project pages, and credibility signals make the difference.
Paid media can generate inquiries quickly once landing pages and tracking are in place. SEO and content typically take longer to build momentum, but they compound and reduce reliance on ads over time. The most reliable approach is running both together under one strategy.
Measure ROI by tracking qualified inquiries, consultation requests, proposal volume, and closed-won projects influenced by marketing. If reporting doesn’t connect to pipeline outcomes, it’s hard to scale what’s working or fix what isn’t.
Maximizing local reach through geo targeted Google Ads strategies.
Top 10 local SEO strategies for more local leads.
Stop chasing, start attracting Your ideal clients.
Reviews from happy clients.
Don’t just take our word for it—hear directly from the leaders who’ve partnered with Growth Friday to turn strategy into sustainable growth.
Ready to finally grow with confidence?
Book a free, no-obligation audit tailored for your firm.
