Local SEO
July 3, 2022

Top 10 local SEO strategies for more local leads.

TL;DR

Boost your professional service firm's local visibility and attract more qualified leads by optimizing your Google Business Profile, collecting reviews, creating localized content, leveraging citations, and using structured data. Consistent, strategic local SEO efforts drive sustained growth and authority.

When a qualified lead searches for a solution in their area, showing up in the local search results is only the beginning. What really drives action is relevance to your local intent, your business location, and your target audience’s actual needs.

Whether you're a law firm in Miami or a med spa in Malibu, the goal is the same: dominate visibility in specific geographic areas and convert that visibility into tangible business results. Effective local SEO work is more than optimizing a few pages. It’s about showing up at the right moment, for the right search, in the right zip code.

In this post, we’ll break down 10 proven local SEO strategies that do more than improve your local search rankings; they help you own your local market.

Keyword research and optimization.

Strong local SEO starts with understanding how your target audience actually searches. It’s not just about stuffing in location-specific keywords. It’s about matching real intent in real time.

To do that, you need to identify the terms tied to your services and your specific geographic areas. These are the phrases that drive clicks in the local search results, especially when combined with service type, need, or urgency.

Here’s how to approach it:

  • Use tools like Google Keyword Planner, Semrush, or Ahrefs to uncover high-intent, geo-targeted queries.
  • Build localized landing pages for each key city, region, or service area.
  • Optimize title tags, H1s, and meta descriptions with relevant keywords tied to both service and location.
  • Prioritize intent over volume. These are terms that reflect buying behavior, not just browsing.

Get this right, and you’re not just showing up. You’re showing up where it matters most.

On-page SEO techniques.

Think of your business website as your digital storefront. Every page needs to clearly tell search engines and your potential customers who you are, where you operate, and why they should trust you.

Strong on-page SEO is foundational to local search visibility. It improves your chances of appearing in map pack results and earns credibility with both Google and your local audience.

Key elements to optimize:

  • Title tags and meta descriptions should include location-specific keywords and your core offering.
  • Use schema markup to highlight business details like hours, address, and service areas.
  • Add embedded maps and internal links to your localized landing pages.
  • Keep content clear, relevant, and conversion-focused, not just optimized for bots.

It’s not about keyword stuffing. It’s about creating relevant content that reflects how your target audience searches and what drives them to act.

Building high-quality backlinks.

If content is what earns attention, backlinks are what build trust. And for local SEO, trust equals visibility. Getting featured on local citation websites, online directories, and industry-relevant publications strengthens your business online authority and signals to Google that you're legit in your space.

But it’s not just about quantity. You want links from sources that matter to your local community and reflect your niche.

Here’s how to build smart backlinks:

  • Collaborate with similar local businesses for co-marketing or guest posts.
  • Contribute insights to local news outlets or industry roundups.
  • List your business details accurately across top local business directories.
  • Look for local link opportunities on event sites, nonprofit partners, or regional chambers.

The payoff? More trust, better local search rankings, and ultimately, tangible business results.

Google Business Profile (GBP) optimization.

Your Google Business Profile (GBP) is often the first thing potential customers see, and it directly influences your appearance in map pack results and local search results. Done right, it becomes a high-impact driver of local search visibility and foot traffic.

To optimize effectively:

  • Keep all business details accurate and consistent, from your name and address to hours and business categories.
  • Post regularly using Google Posts to highlight updates, offers, or events.
  • Encourage customer reviews and respond authentically to build social proof. Regular Google reviews not only build trust with potential clients but also signal credibility to search engines, improving visibility in local search results.
  • Add photos, services, and FAQs to strengthen relevance and trust.

For service-driven businesses, your GBP isn’t just a listing; it’s a localized sales engine. The result? More clicks, more calls, and more business success from nearby searchers ready to convert.

Mobile optimization and user experience.

If your website loads slowly or fumbles on mobile, your local search rankings will suffer, no matter how optimized your content is. Today’s potential customers expect fast, frictionless access to business info on the go.

Mobile optimization supports both search engine results and user action. Google favors mobile-friendly pages, especially in map pack results, and mobile users are more likely to convert when UX is seamless.

What to focus on:

  • Ensure responsive design across all devices for every business website page.
  • Make contact buttons, directions, and key business details easy to find and click.
  • Optimize load speed, minimize clutter, and use mobile-first layouts for relevant content and CTAs.

The payoff? Better visibility, better engagement, and tangible business results that start with one tap.

Content creation and optimization.

Effective local SEO is about saying the right things to the right people. Creating relevant content that aligns with local intent signals helps both search engines and your local audience recognize you as the go-to expert in your area.

From service pages to blog posts and FAQs, your content should be built around what your target audience is actually searching for in your specific geographic areas.

Here’s how to elevate your local content:

  • Incorporate location-specific keywords naturally into headlines, meta tags, and body copy.
  • Create localized landing pages for each service region or office location.
  • Address local pain points, community events, or FAQs to build trust and local search visibility.

When done right, local content boosts rankings, nurtures trust, and drives tangible business results — without ever feeling forced.

Tracking and analyzing SEO performance.

If you're not measuring, you're guessing. And in local SEO, guessing wastes time and traffic. Real tangible business results come from ongoing performance analysis tied to visibility and user behavior.

To understand what’s working and where to double down track key indicators across your local search results:

  • Monitor local search rankings for core services and location-specific keywords.
  • Use platforms like Google Search Console and GA4 to assess online visibility, traffic, and conversion paths.
  • Segment data by specific geographic areas to spot strengths, gaps, and emerging opportunities.
  • Analyze relevant content performance: which pages attract traffic, drive calls, or generate form submissions?

SEO isn’t static. The best-performing brands evolve based on data, not assumptions.

Staying updated with SEO trends and algorithm changes.

Local SEO is evolving fast, and visibility depends on your ability to evolve with it. Algorithms no longer just reward keyword density or backlinks. Today, they prioritize relevance, context, and how well your content aligns with local intent.

That’s why staying current isn’t just good practice; it’s mission-critical. Businesses that monitor SEO shifts are more likely to sustain local search rankings, reach their target audience, and drive tangible business results.

Recent changes such as AI overviews, core updates, and features like Google Posts weighing heavier in the map pack results prove the point:

Bottom line? If you’re not optimizing for the way Google works today or how your local audience searches now, you’re falling behind. The strongest local strategies are built to flex: responsive, data-backed, and deeply connected to what drives discovery in your local area.

Final take: Local SEO Isn’t just tactics — It’s traction

The most effective local SEO strategies generate momentum. They elevate your business website from invisible to indispensable in specific geographic areas. They make your brand the one that shows up, stands out, and earns trust with both algorithms and potential customers.

Whether you're refining localized landing pages, optimizing your Google Business Profile, or pursuing smarter local link opportunities, every move should support one goal: real visibility that leads to real growth.

Not sure where your gaps are? Let’s map them out and turn your local presence into a competitive advantage. Book your strategy call with Growth Friday today!

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AI SEO / GEO
September 24, 2025

Growth Friday: The AI SEO agency professional service firms trust.

If you run a professional service firm, whether a law practice, chiropractor practice, or architecture studio, you already know how tough it is to build a reliable pipeline. Referrals are valuable but inconsistent. Paid ads can work, but costs keep climbing. And traditional SEO alone often feels like a waiting game with unpredictable results.

That’s why we built our AI + GEO platform, a smarter way to approach search. As a specialized AI SEO agency, Growth Friday helps firms strengthen their digital presence, improve visibility in AI-powered search results, and generate predictable growth. Whether you’re comparing AI SEO consultants or looking at AI SEO companies, our Growth 360 framework delivers the clarity and consistency you need.

Why firms can’t rely on traditional SEO alone (and need an AI SEO agency).

Many firms come to us with the same frustrations:

  • “Our rankings go up and down every time Google changes its algorithm.”
  • “We’re spending more on PPC, but the ROI is shrinking.”
  • “We hired an SEO vendor before, but we never knew what they were actually doing.”

The landscape has shifted. Prospects don’t just search on Google - they turn to LinkedIn, YouTube, industry publications, and even AI-driven assistants like ChatGPT or Perplexity. That’s why working with an AI SEO agency isn’t just about ranking keywords, it’s about showing up wherever your future clients are searching.

How Growth 360 makes us different from other AI SEO companies.

Growth 360 is our holistic growth marketing framework. Instead of piecemeal tactics, it combines four interconnected pillars to drive compounding results:

Organic search with AI SEO consultants.

  • GEO optimization: Improve visibility in AI-driven platforms like ChatGPT and Perplexity.
  • National SEO: Build authority for competitive, industry-defining keywords.
  • Local SEO: Dominate “near me” and regional searches that capture high-intent leads.

Content marketing that amplifies AI SEO.

  • Social media: Position your firm as a thought leader on LinkedIn.
  • PR and syndicated news: Secure coverage that builds both authority and backlinks.
  • Email marketing: Nurture leads and stay top-of-mind with decision-makers.

Paid media to accelerate results.

  • Google Ads for demand capture.
  • Meta Ads (Facebook/Instagram) for visibility and retargeting.
  • LinkedIn Ads for precision targeting in B2B.

User experience that converts.

  • Website design that inspires trust.
  • UX improvements that make conversion seamless.
  • Ongoing website maintenance to keep performance strong.

This is what separates us from typical AI SEO companies, we don’t just optimize your site and hope for the best. We integrate AI SEO into a broader ecosystem that builds authority, credibility, and steady lead flow.

Where our AI SEO consultants focus: AI + GEO.

At the heart of Growth 360 is our AI + GEO platform, designed to future-proof your visibility:

  • AI-driven insights: Machine learning spots opportunities faster and adapts to algorithm shifts in real time.
  • Geographic precision: Target the searches that matter in your market, from “management consultant New York” to “business litigation lawyer Phoenix.”
  • LLM visibility: Optimize structured content and authority signals so your firm appears in AI-powered search results.

The result: consistent, high-quality inbound leads that fuel growth across every channel.

Screenshot of AI summary in SERPs

Why AI SEO isn’t replacing traditional SEO - it’s expanding it.

Every few years, you’ll hear, “SEO is dead.” The truth? SEO isn’t dead - it’s evolving.

  • Google search is still the top driver of high-intent leads.
  • Local and national SEO remain critical for discoverability.
  • What’s new is that prospects also find firms through LinkedIn, PR coverage, YouTube, and yes - AI assistants like ChatGPT.

Our role as an AI SEO agency is to help you adapt to this expanded search ecosystem. Instead of competing in just one lane, we make sure your firm is discoverable across all of them.

What this means for professional service firms choosing AI SEO companies.

For consulting firms, law practices, and other professional advisors, visibility is everything. Our work with clients shows just how transformative AI SEO can be:

  • Consulting firms: Keep billable hours billable while we generate a steady stream of inbound leads.
  • Law firms: Grow ethically and predictably while staying compliant.
  • Architects and advisors: Win larger, higher-value projects by dominating regional and industry-specific searches.

Other AI SEO companies might stop at rankings. We go further - building full growth systems that connect search to pipeline, revenue, and firm reputation.

Proof in action from our AI SEO consultants.

Clients using Growth Friday’s AI + GEO system as part of Growth 360 have already seen:

  • 3x increase in qualified leads within 90 days.
  • Lower reliance on high-cost PPC, freeing budget for brand-building.
  • Higher conversion rates from search traffic, thanks to improved local and AI-powered visibility.

As one law firm client told us:

“This is the first time our SEO has felt like a reliable business driver, not a gamble.”

Final word: why Growth Friday is the AI SEO agency for firms that want clarity and growth.

Growth Friday isn’t just another vendor offering SEO tweaks. As a true AI SEO agency, we’re building future-ready systems that combine AI, GEO targeting, and holistic strategy. For firms comparing AI SEO consultants or evaluating AI SEO companies, the difference is clear:

  • We integrate SEO into your full Growth 360 strategy.
  • We combine AI-driven insights with human expertise.
  • We focus on business outcomes—not just rankings.

If your firm is ready for predictable, scalable growth, Growth Friday is the partner you’ve been searching for.

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Growth 360
September 22, 2025

Marketing for SaaS startups: How Growth Friday’s 360° approach drives scalable growth.

SaaS startups don’t grow the same way as an ecommerce store or a local business. Their marketing challenges are more complex and require a different mindset.

  • Crowded markets: In almost every SaaS category, dozens of products are competing for the same audience.
  • Longer buying cycles: Particularly in B2B, decisions involve multiple stakeholders and careful evaluation.
  • Retention-driven growth: A trial sign-up doesn’t mean much unless users activate and renew.
  • CAC pressure: Paid channels can scale quickly, but costs rise fast if organic channels don’t balance the equation.

This is why marketing for SaaS startups can’t rely on a single tactic. Running ads without a strong content strategy, or writing blog posts without a conversion-optimized site, leads to wasted effort. Success comes from treating every channel as part of a connected system.

The Growth 360 framework for SaaS startups.

At Growth Friday, we call that system the Growth 360 framework. It’s built to unify what too many startups approach in silos.

Here’s how it works:

Organic search and GEO.

Content marketing and PR.

  • SEO-driven social media content
  • PR placements that build credibility in industry media
  • Repurposing content across LinkedIn, email, and other channels

Paid media.

User experience.

The result isn’t just more traffic. It’s a marketing engine that generates pipeline growth predictably and sustainably.

Case study 1: Lunafi — 681% growth with a SaaS SEO strategy.

The challenge.

Lunafi, a fintech SaaS startup, had the right product but low visibility. They weren’t ranking for the keywords that mattered, and their organic traffic was too limited to support growth.

Screenshot of SaaS product

Our Growth 360 solution.

  • Designed a national SEO strategy focused on SaaS and fintech search terms
  • Built content clusters mapped to the customer journey
  • Improved site UX to make sure traffic converted into engaged users

The results.

  • 681% increase in sessions within six months
  • Top 3 rankings for high-intent target keywords
  • A scalable content and SEO foundation that continues to deliver growth

Read the full Lunafi case study.

Case Study 2: Entrapeer — 256% growth with SaaS digital marketing.

The challenge.

Entrapeer, a SaaS platform connecting enterprises with startups, had product-market fit but little visibility. Their domain authority was weak, backlinks were scarce, and search rankings were almost nonexistent.

Our Growth 360 solution.

  • Launched a national SEO campaign targeting enterprise SaaS queries
  • Built an ongoing PR and backlink program to strengthen authority
  • Enhanced user experience to streamline navigation and drive trial sign-ups

The results.

  • 256% growth in active users within 12 months
  • Domain Authority increase from 15 to 21
  • Backlinks more than doubled, from 6,000 to 14,000

Read the full entrapeer case study.

The four pillars of marketing for SaaS startups.

Looking across these client stories, it’s clear that SaaS companies grow fastest when they invest across four core areas.

Organic search and SaaS SEO strategy.

  • National SEO for competitive categories
  • Local SEO for regionally focused SaaS products
  • GEO optimization to capture visibility in AI-driven search engines

Why it works: SEO compounds over time, driving down CAC and building long-term visibility.

Content marketing and PR for SaaS growth.

  • Long-form, SEO-driven articles that educate and build trust
  • PR placements in industry outlets to establish credibility
  • Repurposing content into LinkedIn posts, newsletters, and nurture campaigns

Why it works: SaaS startups can’t survive on awareness alone — they need authority. Strong content and PR provide it.

Paid media in SaaS digital marketing.

  • Google Ads to capture bottom-of-funnel intent
  • LinkedIn Ads for precise account-based targeting
  • Meta Ads for brand awareness and retargeting

Why it works: Paid media accelerates growth while organic channels build momentum. The key is using ads to validate messaging, not as a crutch.

UX and conversion optimization for SaaS.

  • Trust-building website design
  • Frictionless trial and onboarding flows
  • Continuous optimization with CRO testing

Why it works: Traffic is meaningless if it doesn’t convert. UX ensures growth efforts translate into real adoption and revenue.

Why SaaS startups need an integrated growth partner.

Many SaaS founders attempt to stitch together growth by hiring different specialists — a freelancer for SEO, a small PR shop, someone internal to run ads. The result is a patchwork of efforts that don’t connect, making it hard to track ROI and even harder to scale.

Growth Friday’s Growth 360 framework solves this by:

  • Consolidating all growth levers under one accountable partner
  • Providing transparent reporting tied to pipeline and revenue metrics
  • Balancing short-term acceleration (paid ads) with long-term sustainability (SEO, content, UX)

This is how SaaS startups like Lunafi and Entrapeer achieved measurable growth in less time — and why integration matters more than ever in marketing for SaaS startups.

Key takeaways: Building a scalable SaaS digital marketing engine.

  • Growth comes from systems, not silos
  • Organic and paid should work together, not compete
  • Authority lowers CAC and builds trust in competitive markets
  • UX turns traffic into active users and paying customers

For SaaS startups, digital marketing isn’t about quick wins. It’s about building a growth engine that compounds and supports the business for years to come.

Ready to transform your marketing for SaaS startups?

At Growth Friday, we’ve seen firsthand how SaaS startups scale faster with a unified approach. From SEO and PR to paid media and UX, our Growth 360 framework gives startups the clarity, strategy, and execution needed to build a reliable growth pipeline.

Book your Growth Strategy Call to explore how we can help your SaaS scale with confidence.

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News
September 17, 2025

Introducing the Growth Friday client portal: Raising the standard for client portals for marketing agencies.

At Growth Friday, our mission has always been to make growth marketing simpler, smarter, and more effective for professional service firms. That commitment doesn’t just apply to campaigns — it also applies to how you access and manage the work we do together.

That’s why we’re excited to introduce the Growth Friday Client Portal, a next-generation example of what client portals for marketing agencies should look like: transparent, data-driven, and designed to give clients full visibility and control over their campaigns. Whether you’re a long-time client or exploring Growth Friday for the first time, this portal represents a major step forward in performance visibility and client experience.

Why client portals for marketing agencies matter.

Marketing can feel complex when information is scattered across emails, spreadsheets, and disconnected dashboards. Client portals for marketing agencies solve that problem by bringing everything into one central platform. With the Growth Friday Client Portal, you get clarity, accountability, and efficiency without adding layers of complexity.

One central place for everything.

No more juggling multiple systems. The Client Portal aggregates all of your account and campaign information in one place. From SEO progress to paid media campaigns and PR activity, you’ll always know exactly where things stand.

Real-time performance reporting.

Data should empower, not overwhelm. The Growth Friday Client Portal delivers real-time reporting across all Growth 360 channels — including Organic Search, Content Marketing, and Paid Media. Unlike static monthly reports, you get a live view of your marketing impact anytime you log in.

Easy access to billing and account details.

Every great client portal for marketing agencies should simplify the business side, too. Inside the portal, you’ll find all of your invoices and payment history, plus the ability to update payment information securely and easily.

Streamlined Support with ticketing.

The new ticketing system makes it easy to raise requests, track progress, and see resolutions. You’ll never lose track of a support request again — it’s all logged in one place for full transparency.

Built for the future.

Unlike most client portals for marketing agencies, the Growth Friday Client Portal is designed to evolve. Coming soon, you’ll have access to:

  • AI Visibility Tracking and Optimization — auditing and reporting on how your brand shows up in search engines and AI platforms like ChatGPT and Perplexity.
  • ROI Performance Calculators — tying campaign metrics directly to pipeline and revenue outcomes.

Monthly reports will continue.

We know many clients love the monthly reports they’ve come to rely on. Those will continue, but the Client Portal adds on-demand visibility — giving you both a snapshot and a live dashboard whenever you need it.

Why this portal stands out.

For new clients, the Growth Friday Client Portal offers a consolidated view of marketing performance from day one. For existing partners, it reflects our ongoing commitment to innovation and transparency. And for prospects evaluating different client portals for marketing agencies, it shows the level of accountability and client-first service that sets Growth Friday apart.

Our goal is simple: to give you clarity and control, without unnecessary complexity.

Ready to explore?

If you’re an existing client, you should already have access to the portal. If you haven’t logged in yet, your Account Manager can help you get set up.

If you’re exploring Growth Friday for the first time, we’d love to show you how our approach — powered by Growth 360 and our Client Portal — can transform your marketing experience. Book a call with our team to see it in action.

Frequently asked questions about client portals for marketing agencies.

What is a client portal for marketing agencies?
A client portal for marketing agencies is a secure online platform where clients can access campaign performance data, invoices, project updates, and communications in one place. The goal is to provide transparency, convenience, and accountability while making it easier for clients to stay informed.

Why are client portals important for marketing agencies?
Client portals streamline communication and reporting by replacing scattered emails, spreadsheets, and dashboards with a single hub. They allow agencies to demonstrate results in real time, improve client satisfaction, and build trust through transparency.

What features should a good client portal for marketing agencies include?
The best portals include real-time reporting across SEO, paid media, and content marketing; centralized billing and invoices; secure account management; a support ticketing system; and forward-looking tools like ROI calculators or AI visibility tracking.

Does the Growth Friday Client Portal replace monthly reports?
No. Monthly reports will continue as usual. The Client Portal adds value by giving clients live, on-demand visibility into campaign performance whenever they need it.

How is the Growth Friday Client Portal different from other client portals for marketing agencies?
While many portals focus only on reporting, Growth Friday’s Client Portal is built for holistic growth marketing. It integrates across all four pillars of our Growth 360 model — Organic Search, Content Marketing, Paid Media, and User Experience — and is designed to evolve with features like AI visibility tracking and ROI performance calculators.

Read more