Digital Marketing for law firms.
We help law firms turn complex legal services into compelling client connections—through strategy-driven SEO, content, paid media & more.
Why Law firms need digital marketing
Online visibility isn’t optional; it’s essential. With 93% of legal-service searches happening via Google, firms that invest in targeted SEO and trusted content consistently win the most qualified leads.
93% of legal-service searches happening via Google
Today’s prospects start online—looking for phrases like “divorce attorney near me” or “personal injury law firm in Miami”—and if your firm isn’t ranking, you’re missing out.
- Long sales cycles requiring trust and authority
- Competitive bidding on keywords like “best law firm” (often with misleading ad practices by larger firms)
- Balancing lead generation with compliance—state bar rules on advertising vary (e.g., disclaimers, no misrepresentation)
- Limited time to create content—attorneys must focus on cases, not blog posts
Our tailored solutions
Strategic SEO
- Keyword research for high-intent legal queries ("+city", practice area)
- Link-building via guest thought-leadership on authoritative legal sites
Thoughtful Content Marketing
- Long-form guides (e.g., “What to do after a car accident”)
- Case studies & FAQ pages optimized for search (meeting Google’s E-E-A-T standards)
Paid Search & Social Campaigns
- Capture immediate leads with Geo-targeted PPC
- Combating misleading competition with strategic ad copy and compliance best-practices
Local & Reputation Optimization
- Google Business Profile and review cultivation in-focus for local firms
- Ads and content optimized for city-specific terms (“Miami personal injury attorney”)
AI-Enabled Analytics & Reporting
- Real-time dashboards track leads, cost-per-lead, and SEO performance
- Continuous optimization based on what’s working—not guesswork
They combine the latest and greatest tech tools, apps and industry knowledge with good old fashioned customer service.
Kelly Conkright
The Brand Terminal
Our 360° Process
We’re not just your marketing team—we’re your growth partner. Here’s how we build trust, strategy, and results together
Discovery
Work directly with senior strategists and content specialists, not interns
Planning
Create a unified strategy combining organic, paid, reputation, and local
Execution
Implement SEO, content, ads & compliance checks in parallel.
Measurement
Use AI dashboards to surface insights weekly.
Iterate
Refine based on analytics, ongoing content & competitor moves.
Featured Case Study
Why Growth Friday?
360° Focus
One integrated strategy—no silos, just results
Expert-Led
Work directly with senior strategists and content specialists, not interns
Compliance-Savvy
Copy approved for bar rules; we stay on the right side of advertising.
Transparent & Collaborative
Weekly reports in plain English, proactive communication.
Frequently asked questions
SEO improvements often happen within 3–6 months; PPC campaigns can show results in weeks.
Yes—we tailor everything to state advertising rules and maintain ethical integrity.
Both. We tailor approach by firm size, location, and practice area—whether local or nationwide.
Reviews from happy clients.
Don’t just take our word for it—hear directly from the leaders who’ve partnered with Growth Friday to turn strategy into sustainable growth.
Ready to finally grow with confidence?
Book a free, no-obligation audit tailored for your firm.
