Our digital marketing blog.
Observations, commentary, and editorial on everything digital marketing, from the Growth Friday team. From tips and advice, the latest trends, AI, and how this is affecting marketing, we have you covered!
Growth Friday has a new look and a bigger mission.
Growth Friday has always stood for clarity, performance, and trust. However, the growth marketing digital landscape and the expectations of growth marketers and our clients have evolved. Today, we’re proud to introduce a bold new identity and a sharper strategic focus designed to meet that evolution head-on.
This isn’t just a new logo (although yes, we gave that a serious upgrade). This is a reintroduction to what Growth Friday has become: a full-suite growth marketing partner for professional service firms who are serious about scale and allergic to generic solutions.
Oh, and speaking of upgrades: we also finally retired those original three headshots we took on a borrowed iPhone in 2019. With a team that’s grown from three scrappy operators (Daniel, Sage, and David) to six seasoned pros across strategy, content, design, and media, it was time to give our site the face it deserves, literally. The new team page doesn’t just look better. It reflects who we are now, ready to address customer needs and customer feedback more efficiently.
We’ve welcomed new senior talent like Michelle Cope (Content Writer), Jenifer Golden (Marketing Adviser), and Damien Bastin (Technology Adviser), who bring deep domain expertise and a fresh perspective. While they’re just part of the expanded crew, they reflect the caliber and focus of where we’re headed next, ensuring enhanced user engagement and meeting the demands of growth marketers.
Why the rebrand?
After six years of helping firms grow through SEO and content strategy, we recognized that our most successful clients shared a similar approach: they weren’t relying on siloed tactics. They needed cohesive, omnichannel campaigns and a partner capable of architecting, running, and refining them across every touchpoint.
So we evolved. We invested. We built systems. Today, Growth Friday offers something far more powerful than an “affordable marketing service” - a transformative partnership. We offer Growth 360, a full-stack, full-funnel approach to growth, powered by expert execution and intelligent automation, designed to attract, convert, and scale service firms. This shift is central to our commitment to innovation and meeting the dynamic needs of potential customers.
Our rebrand reflects both a mindset shift and a service evolution. We’re no longer a single-channel shop. We’re a strategy-first growth partner, built around four interconnected pillars of modern marketing:
What powers Growth 360.
At the heart of our Growth 360 model are four strategic pillars that work together to drive visibility, credibility, and conversion. Each one is powerful on its own, but when integrated, they create the kind of growth momentum most firms only dream of. Here’s how we help professional brands build a marketing system that actually works:
The four pillars of Growth 360.
Organic search.
Organic search is the bedrock of your visibility. We help you dominate local, national, and AI-powered search results. That means ranking in Google and being cited, surfaced, and recommended inside AI tools like ChatGPT and Perplexity. Whether it’s Local SEO, National SEO, or LLM (AI SEO) optimization, we engineer visibility where it matters most to engage loyal customers and captivate a target audience.
Content marketing.
Content marketing is more than just blogging - it’s authority, distribution, and IP that works for you. We translate your expertise into thoughtful content, email marketing, social media, and PR that position you as the go-to in LinkedIn feeds, inboxes, and top-tier publications. We’re not here to “post consistently.” We’re here to ensure brand awareness and make you impossible to ignore.
Paid media.
Some doors open faster with a key, and that’s what paid media is. We build strategic campaigns across Google Ads, Meta, and LinkedIn that amplify your message, convert high-intent leads, and compound your organic wins. It’s fuel on the fire, but only when the engine is built right, ensuring more sales and extended customer lifetime value.
User experience.
Because your website isn’t just a digital brochure; user experience matters. It’s your best salesperson. We design, build, and maintain high-performing websites that are fast, functional, and conversion-obsessed. Clean UX, mobile-first design, and technical SEO are all baked in so you can make a killer first impression, every time, which reduces the churn rate and supports customer loyalty.
Each pillar is potent on its own. But together, they create the flywheel of strategic growth, and that’s what Growth 360 is all about.
What else is new?
- A modern visual identity that reflects our professional, forward-thinking clients
- AI-supported SEO and GEO strategies boosting visibility at scale, including optimization for AI-powered platforms
- Integrated PR, content, ads, and social built around your core IP
- Transparent strategy and execution with a senior team at every step
- Upcoming launch of our new Growth Friday Client Portal for enhanced customer support
That last one deserves more than a bullet point. We’re launching a brand-new, custom-built client portal to give you total transparency into your campaigns. KPIs, timelines, messaging calendars, content drafts, asset approvals, it’s all there. Real-time clarity, without the inbox chaos. Here’s a sneak peak:
To our existing clients.
If you’re already a Growth Friday client, first off - thank you. You’ve been part of the journey that got us here, and everything we’re building next is because of the work we’ve done together.
Your current services and campaigns will continue uninterrupted. Our team remains fully committed to delivering the same level of care, performance, and transparency you’ve come to expect. Nothing is being taken away.
That said, if you’re curious about how to get more out of your marketing, whether it’s leveling up visibility, introducing new strategies, or tying everything together under one plan - Growth 360 might be your next move. We’re happy to explore what an upgrade could look like if the timing and budget align.
We’ll be reaching out to you over the coming weeks to walk you through what’s new and how it could support your evolving goals.
The growth engine for professional firms.
If you’re a consultant, attorney, architect, or service firm tired of “random acts of marketing,” you’re not alone. Too many agencies pitch partial solutions: just SEO, just ads, just social. Others promise full-service but hand you off to an intern and disappear after onboarding.
Growth Friday is different. We’re equal parts strategist, operator, and long-term growth partner. Our Growth 360 model means every campaign works together and every dollar works harder.
Whether you’re looking to:
- Reduce reliance on referrals
- Scale content without bottlenecks
- Turn your expertise into leads
- Rank nationally in high-intent categories
- Show up in AI tools before your competitors
We’re built to help you get there.
What comes next.
We’re rolling out new service pages, smarter offers, fresh case studies, and new client resources to make working with us even easier. But most importantly, we’re doubling down on what built Growth Friday in the first place:
- Delivering clarity in a confusing industry
- No gimmicks. No fluff. Just real growth, built on a real strategy
If you’re ready to scale and want a partner who sees the big picture, not just the pixels, let’s talk.
Recent blog posts
Top 10 local SEO strategies for more local leads.
When a qualified lead searches for a solution in their area, showing up in the local search results is only the beginning. What really drives action is relevance to your local intent, your business location, and your target audience’s actual needs.
Whether you're a law firm in Miami or a med spa in Malibu, the goal is the same: dominate visibility in specific geographic areas and convert that visibility into tangible business results. Effective local SEO work is more than optimizing a few pages. It’s about showing up at the right moment, for the right search, in the right zip code.
In this post, we’ll break down 10 proven local SEO strategies that do more than improve your local search rankings; they help you own your local market.
Keyword research and optimization.
Strong local SEO starts with understanding how your target audience actually searches. It’s not just about stuffing in location-specific keywords. It’s about matching real intent in real time.
To do that, you need to identify the terms tied to your services and your specific geographic areas. These are the phrases that drive clicks in the local search results, especially when combined with service type, need, or urgency.
Here’s how to approach it:
- Use tools like Google Keyword Planner, Semrush, or Ahrefs to uncover high-intent, geo-targeted queries.
- Build localized landing pages for each key city, region, or service area.
- Optimize title tags, H1s, and meta descriptions with relevant keywords tied to both service and location.
- Prioritize intent over volume. These are terms that reflect buying behavior, not just browsing.
Get this right, and you’re not just showing up. You’re showing up where it matters most.
On-page SEO techniques.
Think of your business website as your digital storefront. Every page needs to clearly tell search engines and your potential customers who you are, where you operate, and why they should trust you.
Strong on-page SEO is foundational to local search visibility. It improves your chances of appearing in map pack results and earns credibility with both Google and your local audience.
Key elements to optimize:
- Title tags and meta descriptions should include location-specific keywords and your core offering.
- Use schema markup to highlight business details like hours, address, and service areas.
- Add embedded maps and internal links to your localized landing pages.
- Keep content clear, relevant, and conversion-focused, not just optimized for bots.
It’s not about keyword stuffing. It’s about creating relevant content that reflects how your target audience searches and what drives them to act.
Building high-quality backlinks.
If content is what earns attention, backlinks are what build trust. And for local SEO, trust equals visibility. Getting featured on local citation websites, online directories, and industry-relevant publications strengthens your business online authority and signals to Google that you're legit in your space.
But it’s not just about quantity. You want links from sources that matter to your local community and reflect your niche.
Here’s how to build smart backlinks:
- Collaborate with similar local businesses for co-marketing or guest posts.
- Contribute insights to local news outlets or industry roundups.
- List your business details accurately across top local business directories.
- Look for local link opportunities on event sites, nonprofit partners, or regional chambers.
The payoff? More trust, better local search rankings, and ultimately, tangible business results.
Google Business Profile (GBP) optimization.
Your Google Business Profile (GBP) is often the first thing potential customers see, and it directly influences your appearance in map pack results and local search results. Done right, it becomes a high-impact driver of local search visibility and foot traffic.
To optimize effectively:
- Keep all business details accurate and consistent, from your name and address to hours and business categories.
- Post regularly using Google Posts to highlight updates, offers, or events.
- Encourage customer reviews and respond authentically to build social proof. Regular Google reviews not only build trust with potential clients but also signal credibility to search engines, improving visibility in local search results.
- Add photos, services, and FAQs to strengthen relevance and trust.
For service-driven businesses, your GBP isn’t just a listing; it’s a localized sales engine. The result? More clicks, more calls, and more business success from nearby searchers ready to convert.
Mobile optimization and user experience.
If your website loads slowly or fumbles on mobile, your local search rankings will suffer, no matter how optimized your content is. Today’s potential customers expect fast, frictionless access to business info on the go.
Mobile optimization supports both search engine results and user action. Google favors mobile-friendly pages, especially in map pack results, and mobile users are more likely to convert when UX is seamless.
What to focus on:
- Ensure responsive design across all devices for every business website page.
- Make contact buttons, directions, and key business details easy to find and click.
- Optimize load speed, minimize clutter, and use mobile-first layouts for relevant content and CTAs.
The payoff? Better visibility, better engagement, and tangible business results that start with one tap.
Content creation and optimization.
Effective local SEO is about saying the right things to the right people. Creating relevant content that aligns with local intent signals helps both search engines and your local audience recognize you as the go-to expert in your area.
From service pages to blog posts and FAQs, your content should be built around what your target audience is actually searching for in your specific geographic areas.
Here’s how to elevate your local content:
- Incorporate location-specific keywords naturally into headlines, meta tags, and body copy.
- Create localized landing pages for each service region or office location.
- Address local pain points, community events, or FAQs to build trust and local search visibility.
When done right, local content boosts rankings, nurtures trust, and drives tangible business results — without ever feeling forced.
Tracking and analyzing SEO performance.
If you're not measuring, you're guessing. And in local SEO, guessing wastes time and traffic. Real tangible business results come from ongoing performance analysis tied to visibility and user behavior.
To understand what’s working and where to double down track key indicators across your local search results:
- Monitor local search rankings for core services and location-specific keywords.
- Use platforms like Google Search Console and GA4 to assess online visibility, traffic, and conversion paths.
- Segment data by specific geographic areas to spot strengths, gaps, and emerging opportunities.
- Analyze relevant content performance: which pages attract traffic, drive calls, or generate form submissions?
SEO isn’t static. The best-performing brands evolve based on data, not assumptions.
Staying updated with SEO trends and algorithm changes.
Local SEO is evolving fast, and visibility depends on your ability to evolve with it. Algorithms no longer just reward keyword density or backlinks. Today, they prioritize relevance, context, and how well your content aligns with local intent.
That’s why staying current isn’t just good practice; it’s mission-critical. Businesses that monitor SEO shifts are more likely to sustain local search rankings, reach their target audience, and drive tangible business results.
Recent changes such as AI overviews, core updates, and features like Google Posts weighing heavier in the map pack results prove the point:
Bottom line? If you’re not optimizing for the way Google works today or how your local audience searches now, you’re falling behind. The strongest local strategies are built to flex: responsive, data-backed, and deeply connected to what drives discovery in your local area.
Final take: Local SEO Isn’t just tactics — It’s traction
The most effective local SEO strategies generate momentum. They elevate your business website from invisible to indispensable in specific geographic areas. They make your brand the one that shows up, stands out, and earns trust with both algorithms and potential customers.
Whether you're refining localized landing pages, optimizing your Google Business Profile, or pursuing smarter local link opportunities, every move should support one goal: real visibility that leads to real growth.
Not sure where your gaps are? Let’s map them out and turn your local presence into a competitive advantage. Book your strategy call with Growth Friday today!
Ready to finally grow with confidence?
At Growth Friday, we simplify digital marketing so you can focus on growing your business. Our team combines a full-channel, expert-led strategy with clear, actionable metrics to drive real results fast. Ready to transform your digital presence? Book your free strategy call today and discover 2–3 actionable wins to accelerate your growth.
