Advanced and biomimetic dentistry in Pasadena, California.

Science of Smiles is a progressive dental practice in Pasadena known for its focus on biomimetic dentistry, advanced restorative care, and patient-first treatment philosophies. With a differentiated clinical approach and an education-driven brand, the practice partnered with Growth Friday to scale visibility, authority, and inbound demand through the Growth 360 program.

The challenge.

Science of Smiles already stood apart clinically, but that differentiation was not fully reflected in their digital performance.

Key challenges included:

• Strong specialty positioning, but limited visibility beyond branded search
• Inconsistent rankings for high-intent, non-branded local queries
• Educational content that was not fully leveraged for search or AI discovery
• A need to translate authority into consistent new patient inquiries

The opportunity was not to reinvent the brand, but to amplify it through a coordinated growth system.

The strategy.

Growth Friday deployed Growth 360 to unify organic search, AI visibility, content strategy, and user experience under one cohesive growth plan.

The strategic focus centered on:

• Expanding non-branded visibility for high-value services such as biomimetic dentistry, dental implants, and teeth whitening
• Structuring content to perform across traditional search results and AI-generated answers
• Strengthening topical authority in areas where Science of Smiles already excelled clinically
• Ensuring the website converted educational traffic into patient action

Rather than chasing volume alone, the strategy prioritized relevance, authority, and intent.

The execution.

Growth 360 was executed across all four pillars, with an emphasis on precision and compounding gains.

Organic search and local visibility.

• Expanded organic keyword footprint to more than 230 ranking keywords, with over 50 percent aligned to commercial intent
• Achieved top-three rankings for core terms including “biomimetic dentistry,” “Pasadena biomimetic dentistry,” and branded local searches
• Increased first-page visibility for service-driven pages such as biomimetic dentistry, sleep dentistry, and TMJ treatment
• Maintained consistent presence in local pack results for Pasadena-based searches

AI SEO and emerging discovery.

• Achieved AI visibility across multiple platforms, with Science of Smiles cited on more than 16 pages and mentioned across key prompts
• Earned consistent inclusion in AI-generated answers for topics such as teeth whitening in Pasadena, biomimetic dentistry, and dental implants
• Built authority signals that positioned the practice alongside major healthcare and dental reference sources

Content and authority development.

• Optimized educational content designed to match real patient questions and decision-stage searches
• Published and refined long-form articles that now rank at position one for competitive comparisons such as “Candid Pro vs Invisalign”
• Strengthened topical clusters around biomimetic care and advanced dental solutions

User experience and conversion support.

• Improved service page clarity and navigation to support patient understanding and trust
• Aligned content flow to guide users from education to appointment intent
• Ensured high-performing pages supported conversion without disrupting the educational tone of the brand

The results.

Growth 360 helped Science of Smiles translate clinical authority into measurable digital performance.

Key outcomes include:

• Over 230 organic keyword rankings across local and national searches
• Multiple position-one rankings for high-intent, non-branded service terms
• Consistent AI visibility with citations and mentions across major AI platforms
• Strong commercial intent alignment, with more than half of ranking keywords tied to patient decision-making
• Sustained growth in estimated organic traffic from service and educational pages

Most importantly, Science of Smiles strengthened its position as a trusted, forward-thinking dental authority in Pasadena, with marketing that reflects the sophistication of its care.

The takeaway.

Science of Smiles demonstrates how Growth 360 supports practices with strong differentiation.

When clinical expertise, educational content, AI visibility, and user experience are aligned, authority compounds. Visibility expands beyond traditional rankings. And patient acquisition becomes more predictable without compromising brand integrity.

For Science of Smiles, Growth 360 created a scalable system to support long-term growth while reinforcing what makes the practice truly different.