Multi-specialty dental care in Pasadena, California.

Foundation Dental Specialists is a leading multi-disciplinary dental practice in Pasadena, offering advanced care across periodontics, endodontics, dental implants, and full-arch restorations. With a strong clinical reputation and growing demand for high-value procedures, the practice partnered with Growth Friday to build a predictable digital growth engine that could consistently generate qualified patient leads.

The challenge.

Foundation Dental Specialists had deep clinical expertise, but their digital presence was not fully translating that authority into consistent inbound demand.

The practice faced several familiar growth constraints:

• Organic visibility was fragmented across services, with limited dominance for high-intent procedures
• Content existed, but was not structured to capture decision-stage searches or AI-driven discovery
• Website traffic was growing unevenly, with missed conversion opportunities
• Marketing performance was difficult to evaluate holistically across channels

In short, the practice needed more than isolated SEO wins or short-term tactics. They needed a unified system that could turn authority into measurable lead flow.

The strategy.

Growth Friday implemented Growth 360, aligning every channel under a single growth strategy designed to compound results over time.

Rather than treating SEO, content, UX, and visibility as separate efforts, the strategy focused on coordination and momentum.

Key strategic priorities included:

• Building topical authority around high-value procedures such as dental implants, root canal therapy, and full-arch restorations
• Structuring content and site architecture to perform across traditional search and AI-powered discovery
• Improving on-site user experience to convert growing traffic into patient inquiries
• Measuring progress with clear, business-relevant KPIs tied to visibility, traffic, and intent

This ensured every initiative supported the same outcome, qualified patient demand.

The execution.

Growth 360 was executed across all four pillars, with senior oversight and continuous iteration.

Organic search and AI SEO.

• Expanded keyword footprint to over 1,100 ranking keywords, with strong coverage across informational, commercial, and transactional intent
• Achieved first-page rankings for highly competitive, high-volume queries such as “denture implants,” “root canal treatment side effects,” and “dentures vs implants”
• Increased organic search traffic to approximately 4,200 monthly visits, with an estimated traffic value of $7,800
• Built visibility across AI platforms, including ChatGPT and AI Overviews, with more than 40 cited pages and consistent mentions for Pasadena-based dental queries

Content and authority building.

• Published educational content designed to address patient concerns at every stage of the decision journey
• Optimized long-form guides that now rank at position one nationally for multiple high-intent searches
• Positioned Foundation Dental Specialists as a trusted reference source for complex dental procedures, not just a local provider

User experience optimization.

• Refined service pages and content structure to guide users from education to action
• Improved clarity, navigation, and conversion paths across high-traffic pages
• Ensured the website functioned as a lead-generation engine, not just an informational resource

Performance measurement and iteration.

• Achieved a visibility score increase of more than 21 percentage points in organic position tracking
• Expanded top-three keyword rankings to 20 terms, with continued upward momentum
• Maintained consistent gains across local pack visibility and AI-driven search features

The results.

Growth 360 transformed Foundation Dental Specialists’ digital presence into a measurable growth channel.

Key outcomes include:

• Approximately 4,200 monthly organic visits driven by high-intent search demand
• Over 1,100 ranking keywords across national and local searches
• Significant first-page and position-one rankings for procedure-focused terms with strong patient intent
• Visibility growth exceeding 21 percent across tracked keywords
• Consistent inclusion in AI-generated answers and overviews for Pasadena dental searches

Most importantly, this visibility translated into sustained inbound demand from patients actively researching advanced dental care.

The takeaway.

Foundation Dental Specialists’ success demonstrates why Growth 360 works for modern dental practices.

When organic search, content, AI visibility, and user experience are aligned under one strategy, results compound. Authority builds faster. Visibility expands across traditional and emerging search channels. And marketing stops feeling fragmented or unpredictable.

For Foundation Dental Specialists, Growth 360 created a scalable foundation for long-term patient acquisition, without reliance on disconnected tactics or short-term fixes.