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How Lunafi grew sessions and top-ten rankings

Lunafi built financial tools for freelancers, a category where search questions can be very specific. Over the six months in its case study, sessions were reported 681% higher and top-ten tracked keywords rose from four to seventeen.

Download case study (PDF)
Lunafi financial dashboard on desktop and mobile

The challenge.

The product had a clear audience but limited organic visibility. Freelancers researching expenses, taxes and financial organization needed pages that answered real working questions.

Our approach.

We mapped search topics around the product's use cases, improved on-page and technical SEO, and supported authority through PR and links. Site usability was part of the same engagement.

The execution.

The published account describes national SEO, content, PR and site usability described in the published case study. Its reported results should be read alongside the measurement window and evidence limits below.

The results.

The published case reports four tracked terms in the top three, up from none, and seventeen in the top ten, up from four. It also reports 681% session growth across six months.

Why it matters.

The analytics and ranking exports are not embedded. The case mentions later fundraising, but these data do not establish that search performance caused an investment outcome.

★★★★★
“We started working with the team at Growth Friday for nearly six months now, and we’re so glad we did.”

We started working with the team at Growth Friday for nearly six months now, and we’re so glad we did. I appreciate their professionalism because their structured approach did not only help grow our business, but their weekly reports with video explanations helped us understand the “science” behind SEO. If you start working with Growth Friday, beware that the results don’t show up right away; in our experience, the best impact began to show after two months. I highly recommend Growth Friday to anyone looking to boost their marketing efforts.

Cihan BilirCo-founder
Cihan Bilir

Published client evidence

Read the complete context.

Results belong to this client, scope and reporting period. They are evidence of published work, not a forecast or guarantee for another firm.

  1. 01Client situation

    Understand the starting point, market and problem.

  2. 02Work delivered

    Review the strategy and implementation described.

  3. 03Stated results

    Keep the period, metric and source context visible.

Measured result

More keywords reached the top 10

Top 10 tracked keywords

Published case study reports four to 17 top-10 terms in six months. The underlying tracker export is not embedded.

Evidence stated on this page

The result, with its boundaries visible.

These details come from the published account or client-provided exports. Keep the source and reporting limits below in view when interpreting this client’s results.

Client
Lunafi
Sector and market
Financial software for freelancers
Work described
National SEO, content, PR and site usability described in the published case study
Measurement window
Six months
+681%Reported session growth
4 to 17Reported top-10 keywords
Evidence boundary

The underlying analytics and tracker exports are not embedded. The published fundraising narrative should not be read as proof that website growth caused an investment outcome.

Explore the approach behind the work.

Explore the relevant services and Growth 360 approach. Our Technology page explains how the marketing brain supports our work today.

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