The challenge.

Lunafi, a San Francisco–based SaaS startup, provides financial management tools for freelancers and solopreneurs. Despite a strong product, Lunafi lacked visibility in Google search. At the start of our engagement, the brand ranked for only 4 keywords in the Top 10, with none in the Top 3. With limited authority and a highly competitive fintech landscape, Lunafi needed a strategy to scale traffic fast, win competitive keywords, and build credibility to support its next fundraising round.

The solution.

Growth Friday applied our Growth 360 methodology, combining National SEO, PR, backlinks, and UX optimization into a focused six-month growth sprint.

We began with a national SEO campaign, mapping high-intent keywords around freelancer finance, expense management, and tax optimization. On-page optimization, technical SEO, and content creation enabled Lunafi to rapidly break into competitive SERPs.

Simultaneously, we launched a PR and backlink strategy targeting startup and fintech media. This generated high-quality backlinks and increased domain authority, helping Lunafi compete with better-funded fintech incumbents.

We also improved UX across conversion funnels, ensuring that the surge in organic traffic translated into meaningful user acquisition. Optimized landing pages, content hubs, and smoother user flows gave freelancers a clear path to value.

The results.

Within just 6 months, Growth Friday’s Growth 360 program delivered breakthrough performance:

• 681% increase in sessions (Google Analytics)
• Top 3 keyword rankings: 0 → 4 competitive terms
• Top 10 keyword rankings: 4 → 17 competitive terms
• Supported a successful new round of venture capital funding, with Growth 360 performance cited as a driver of investor confidence

In summary.

Lunafi came to Growth Friday seeking visibility and traction in a competitive fintech SaaS market. By executing a tightly integrated strategy of SEO, PR, backlinks, and UX optimization, we achieved 681% session growth in 6 months and significant keyword breakthroughs.

This performance not only accelerated user acquisition but also supported Lunafi’s ability to raise venture capital, positioning the startup for its next stage of growth.