The challenge.

Entrapeer, a SaaS platform that connects enterprises with vetted emerging technologies, had strong product-market fit but lacked the online visibility needed to compete nationally. With a domain authority of just 15, limited backlinks, and minimal keyword rankings, entrapeer struggled to capture organic search demand. The brand needed to break through in a competitive SaaS market, increase search visibility, and strengthen authority to attract innovation leaders across the U.S.

The solution.

Growth Friday applied our Growth 360 methodology, combining National SEO, PR, backlinks, and UX improvements into a single growth strategy.

We began with a national SEO campaign, identifying competitive terms across innovation, corporate finance, and technology scouting. By building keyword clusters and optimizing content hubs around these themes, entrapeer’s site became more discoverable for high-intent searches.

In parallel, we launched an ongoing PR and backlink program, securing placements in industry-relevant publications. This not only drove referral traffic but also more than doubled entrapeer’s backlink profile, increasing domain authority and credibility in Google’s eyes.

Finally, our team conducted UX improvements, streamlining entrapeer’s navigation and content structure. This ensured search visibility translated into a smoother user journey, encouraging higher engagement and stronger user retention.

The results.

Growth Friday’s integrated strategy delivered measurable results within 12 months:

• +256% growth of active users
• Domain Authority up 40%: 15 → 21
• Backlinks doubled: 6,000 → 14,000
• Keyword performance: 36 tracked keywords ranking in the Top 100; 6 in Top 20; 4 in Top 10

entrapeer: continuing the success.

By uniting SEO, PR, backlinks, and UX under one Growth 360 strategy, Entrapeer scaled visibility, credibility, and user adoption. Today, entrapeer is positioned as a trusted innovation intelligence platform, attracting more enterprise users and standing out in a competitive SaaS space.

Growth Friday continues to support entrapeer’s growth trajectory, optimizing content, expanding PR outreach, and building on the momentum of their SEO wins.