The challenge.

Gold Rush Cabaret had strong brand recognition but limited visibility for high-intent, non-branded nightlife keywords. They needed to compete in a crowded Miami entertainment market, strengthen local SEO, and expand reach nationally. PR and content marketing were also required to reinforce brand authority and capture event-driven search traffic.

The solution.

Growth Friday applied our Growth 360 methodology, integrating Local SEO, National SEO, PR, and Content Marketing into a single strategy.

We began with an in-depth keyword analysis to identify competitive nightlife, hospitality, and event-related terms. On-page and technical SEO updates improved site speed, mobile usability, and content structure, helping both branded and non-branded terms climb in rankings.

We developed a consistent PR program to secure placements in lifestyle and entertainment publications, generating high-authority backlinks that boosted domain authority. At the same time, we executed a targeted content strategy, creating optimized blog posts, event pages, and landing pages for top nightlife search terms. Seasonal content tied to major Miami events, boxing nights, and special promotions further amplified organic reach.

The results.

Our integrated approach delivered significant gains in search rankings, traffic, and brand visibility.

• 81% increase in organic traffic, driven by higher rankings for targeted nightlife and hospitality keywords
• Keyword growth: 30 keywords in top 3 positions and 64 in top 10 results
• Visibility leap: Organic search visibility rose by 10.77%, reaching 15.57% share of tracked terms
• Content success: Event and promotions content captured top spots for competitive nightlife searches, driving consistent traffic spikes
• Authority boost: PR placements earned quality backlinks, reinforcing Gold Rush Cabaret’s position as one of Miami’s premier nightlife venues

Gold Rush Cabaret: building on success.

Gold Rush Cabaret is still working with Growth Friday to build on its SEO wins and capture even more high-intent nightlife searches. Discover more success stories and learn how our Growth 360 strategy drives lasting growth.