The challenge.

E11EVEN Miami’s brand name was already a global draw, but non-branded keyword visibility lagged behind its reputation. The challenge was to expand reach beyond branded searches, capture high-intent nightlife and event-related keywords, and strengthen local SEO presence, all while reinforcing its luxury positioning through PR and content.

The solution.

Growth Friday implemented our Growth 360 approach, combining Local SEO, National SEO, PR, and Content Marketing into one cohesive strategy.

We began with a deep keyword analysis to identify high-value nightlife, event, and seasonal search terms. On-page optimization and technical SEO updates improved crawlability, speed, and mobile experience, ensuring both local and national searches returned E11EVEN Miami in top positions.

We also launched an ongoing PR campaign to secure high-authority backlinks and media placements in lifestyle, entertainment, and travel publications. This boosted domain authority and built cultural relevance beyond Miami.

Content marketing played a key role. We developed and optimized blog articles, event pages, and seasonal guides aligned with top nightlife search trends, capturing organic traffic during key event periods such as Miami Music Week, New Year’s Eve, and major holiday weekends.

The results.

The strategy delivered measurable, sustained growth for E11EVEN Miami’s organic visibility and audience reach.

• Keyword dominance: 25 keywords now rank in the top 3 positions, including competitive nightlife searches like Miami nightclubs and Miami club.
• Visibility boost: Overall search visibility increased by 14.82%, bringing the brand to 17.32% visibility share in its competitive set.
• Traffic growth: Organic traffic increased 24%, driven by a surge in non-branded keyword rankings.
• Content wins: Seasonal blog content ranks in the top 5 for targeted nightlife event searches, driving traffic spikes during peak periods.
• Media impact: PR placements generated high-value backlinks, strengthening authority and brand trust.

E11EVEN Miami: continuing the momentum.

E11EVEN Miami continues to partner with Growth Friday to dominate nightlife search rankings and grow organic visibility. Explore more client success stories and see how our Growth 360 approach delivers measurable results.