Digital marketing for retail stores that delivers.
We help retail stores grow foot traffic, boost online visibility, and increase sales with digital marketing strategies tailored to the retail industry.
Retail is more digital than ever—and local visibility is your first battle.
Growth Friday builds digital marketing strategies for retail stores that connect with shoppers at every touchpoint. From Google to Instagram to in-store, we help you turn searchers into loyal customers.
Google Business Profile impacts 70% of local retail decisions.
- Difficulty competing with eCommerce giants
- Low foot traffic despite strong in-store experience
- Inconsistent brand message across platforms
- Limited time and tools for data-driven marketing
Our tailored solutions
Strategic SEO
- Local SEO for physical locations and product categories
- Optimized landing pages for store visits and product discovery
- Google Business Profile and directory management
Thoughtful Content Marketing
- Promotions, product launches, and brand stories
- Email and SMS flows to drive traffic and loyalty
- Blog and video content around trends and lifestyle
Paid Search & Social Campaigns
- Google Shopping and local inventory ads
- Instagram and Meta Ads for seasonal promotions
- Campaigns driving both in-store and online purchases
Local & Reputation Optimization
- Review generation campaigns post-purchase
- Listings optimization across retail networks
- Community engagement strategies
AI-Enabled Analytics & Reporting
- Track sales, foot traffic, and conversion trends
- Monitor campaign effectiveness in-store and online
- Retail dashboards to optimize promotions and inventory
They combine the latest and greatest tech tools, apps and industry knowledge with good old fashioned customer service.
Kelly Conkright
The Brand Terminal
Our 360° Process
We’re not just your marketing team—we’re your growth partner. Here’s how we build trust, strategy, and results together
Discovery
Work directly with senior strategists and content specialists, not interns
Planning
Create a unified strategy combining organic, paid, reputation, and local
Execution
Implement SEO, content, ads & compliance checks in parallel.
Measurement
Use AI dashboards to surface insights weekly.
Iterate
Refine based on analytics, ongoing content & competitor moves.
Featured Case Study
“I am thrilled with the work Growth Friday has done”
How Image Perfect Laser went from invisible to fully booked with Growth Friday’s local SEO..
Challenge
Image Perfect Laser was virtually invisible online. Their treatment pages weren’t ranking. Local traffic wasn’t converting. Search visibility for high-intent local terms was low.
Solution
Growth Friday applied its Growth 360™ local SEO playbook, focusing on turning online visibility into booked appointments.
Results
Why Growth Friday?
360° Focus
One integrated strategy—no silos, just results
Expert-Led
Work directly with senior strategists and content specialists, not interns
Compliance-Savvy
Copy approved for bar rules; we stay on the right side of advertising.
Transparent & Collaborative
Weekly reports in plain English, proactive communication.
Frequently asked questions
Traditional SEO focuses on boosting your website’s rankings nationally or industry-wide. Local SEO is more targeted - it optimizes your visibility in your specific geographic market. It’s ideal for firms that serve local or regional clients and want more high-intent, location-based leads.
You may notice improvements in local rankings and visibility within the first 30–60 days. More competitive markets can take longer, but most clients see meaningful local lead increases within 90 days when paired with our holistic strategy.
We secure earned media and create thought leadership pieces that build brand authority. These stories are then repurposed across channels to maximize visibility and trust.
We don’t sell snake oil. Instead of guarantees, we focus on transparency, consistent communication, and tracking the right metrics. Our clients stay because we deliver - not because we lock them into long contracts.
Yes - and thoughtfully. AI powers tasks like content generation, data analysis, predictive targeting, and chatbot-enabled lead capture. But nothing we deliver is ever “just AI-generated.” Our experts guide every decision and refine every output to ensure your brand voice and business goals are front and center.
Reviews from happy clients.
Don’t just take our word for it—hear directly from the leaders who’ve partnered with Growth Friday to turn strategy into sustainable growth.
Ready to finally grow with confidence?
Book a free, no-obligation audit tailored for your firm.
