Marketing for medical spas that scales with you.
We build and run full-funnel digital marketing strategies that help med spas grow revenue, increase bookings, and stand out in competitive markets.

Growth Friday understands that marketing for medical spas is about more than pretty ads—it’s about building lasting demand for your treatments and services.
Whether you’re targeting new patients for injectables or promoting seasonal laser specials, we help you get measurable results with a mix of smart strategy, high-converting creative, and ROI reporting you can actually use.
Targeted ads drive spikes in seasonal med spa bookings.
Targeted ads drive spikes in seasonal med spa bookings.


- Ad fatigue from overused offers like Botox discounts
- Low retention and inconsistent patient rebooking
- Agency partners that don’t understand your compliance or local restrictions
- Too much time spent chasing leads that never show
Our tailored solutions
Strategic SEO
- Rank for treatment-specific searches (e.g., ‘laser hair removal near me’)
- Optimize service pages with intent-focused keywords
- Support local rankings through listings, backlinks, and citations

Thoughtful Content Marketing
- Educational blog posts on treatments, pre- and post-care
- Social media content calendars and scripts
- Reactivation emails and VIP patient campaigns

Paid Search & Social Campaigns
- Targeted Google Ads for high-converting treatment keywords
- Instagram & Meta ads optimized for conversions
- Custom landing pages with split testing

Local & Reputation Optimization
- Review management for trust and compliance
- Local SEO to dominate maps for each treatment
- Automated follow-ups for testimonials and referrals

AI-Enabled Analytics & Reporting
- Dashboards that track ROI by treatment and offer
- Lead-to-booking attribution across channels
- Automation that flags drop-off or high CAC issues

They combine the latest and greatest tech tools, apps and industry knowledge with good old fashioned customer service.

Kelly Conkright
The Brand Terminal
Our 360° Process
We’re not just your marketing team—we’re your growth partner. Here’s how we build trust, strategy, and results together
Discovery
Work directly with senior strategists and content specialists, not interns
Planning
Create a unified strategy combining organic, paid, reputation, and local
Execution
Implement SEO, content, ads & compliance checks in parallel.
Measurement
Use AI dashboards to surface insights weekly.
Iterate
Refine based on analytics, ongoing content & competitor moves.
Featured Case Study


“I am thrilled with the work Growth Friday has done”
How Image Perfect Laser went from invisible to fully booked with Growth Friday’s local SEO..
Challenge
Image Perfect Laser was virtually invisible online. Their treatment pages weren’t ranking. Local traffic wasn’t converting. Search visibility for high-intent local terms was low.
Solution
Growth Friday applied its Growth 360™ local SEO playbook, focusing on turning online visibility into booked appointments.
Results
Why Growth Friday?
360° Focus
One integrated strategy—no silos, just results
Expert-Led
Work directly with senior strategists and content specialists, not interns
Compliance-Savvy
Copy approved for bar rules; we stay on the right side of advertising.
Transparent & Collaborative
Weekly reports in plain English, proactive communication.
Frequently asked questions
Because trust is everything. A clunky or confusing site turns off visitors instantly. Smart UX builds confidence, guides users through your content, and makes contacting you frictionless.
PR boosts visibility, builds domain authority for SEO, creates social content fuel, and differentiates you from competitors. It’s an underused channel that becomes a force multiplier when connected to the rest of your marketing.
Always. Every site and page we build is responsive and designed for real-world user behavior across devices.
We use AI to surface keyword gaps, monitor SERP shifts, and speed up analysis — but every strategic decision is still human-led. Think smarter insights, not autopilot execution.
Yes. We handle strategy, writing, design, and automation — whether you're nurturing leads or re-engaging past clients.
Ready to finally grow with confidence?
Book a free, no-obligation audit tailored for your firm.