Medical spa marketing: how Growth 360 drives bookings and client loyalty.

Online marketing for dental practices is not about chasing every new channel. It is about building a simple, reliable system that brings the right patients to your chairs, month after month.

In 2026, that means connecting your website, local search presence, content, paid campaigns, and in practice experience into one growth engine. The goal is not just more enquiries, it is more of the right enquiries at a cost that makes sense for your practice.

This article walks through the core pieces of that system and how to put them to work for your practice.

Start with business development, not just more clicks.

Many practices jump into online marketing by buying ads or hiring an agency before they are clear on what growth should look like. That usually leads to noise, not predictable new patient flow.

Before you touch your website or set up a campaign, get specific about three things.

• New patient goals
• Ideal patients and case types
• Basic marketing math

Set clear growth targets.

Move from vague goals like “we need more new patients” to something you can plan around, for example:

• We want thirty five new patients per month
• At least ten of those should be high value cases such as implants, clear aligners, cosmetic work, or full mouth reconstruction
• We want to keep the schedule full for existing hygiene and recall patients

Your exact numbers will differ, but you need a target so marketing can be judged on results, not feelings.

Define your ideal patients.

Demographics matter, but motivation and intent matter more.

Ask questions like:

• Which patients are a good clinical fit and a good financial fit
• Which procedures you want to do more of and which you would be happy to do less of
• Whether you are focused on net new households or deeper relationships with existing patients

When you can describe your ideal patient in a few sentences, it becomes much easier to design ads, landing pages, and offers that attract those people.

Do the simple math.

You do not need a complicated spreadsheet to make better decisions.

Estimate:

• First year value of a typical new patient
• Lifetime value of a patient in your ideal case types
• A reasonable cost per lead and cost per new patient

For many practices, a single high value case can cover an entire month of marketing. Seeing the numbers clearly helps you invest confidently instead of hesitating every time you see an invoice.

Make your website a conversion engine.

Almost every serious patient will touch your website before they book, even if they first see you on Google Maps, social media, or a referral email.

A modern dental website in 2026 should do three jobs very well.

• Make it obvious who you help, what you do, and why patients choose you
• Make it effortless for people to contact you or book
• Build enough trust that patients feel comfortable choosing you over the clinic down the street

Clarify your positioning.

Above the fold on your home page and key service pages, a visitor should be able to answer:

• Is this practice for people like me
• Do they offer the treatments I care about
• Do they look trustworthy and professional

Short, specific copy beats vague claims. For example, “Family and cosmetic dentistry for busy professionals in Pasadena” is much more useful than “High quality dental care for everyone.”

Fix the basics of user experience.

A conversion focused site will:

• Load quickly on mobile and desktop
• Keep navigation simple and logical
• Use clear calls to action such as “Call now”, “Request an appointment”, or “Schedule online”
• Reduce friction in forms by only asking for the information you truly need

If the site feels slow, cluttered, or confusing, you are losing a meaningful percentage of the leads you already paid to generate.

Build strong service and location pages.

Patients do not search for generic dentistry, they search for specific needs in specific places. Create pages that match how they think and search, such as:

• “Dental implants in Pasadena”
• “Clear aligners in Brentwood”
• “Emergency dentist in Santa Monica”

Each page should clearly explain who the treatment is for, what the process looks like, what to expect, pricing or financing basics, and what makes your approach different. This is also where you can later add internal links to deeper content and case studies.

Own local search and your Google Business Profile.

For most practices, local search is still the highest intent, lowest friction way to get new patients. When someone types “dentist near me” or “emergency dentist in Pasadena”, they are not browsing, they are shopping.

Two assets drive almost all of that behaviour.

• Your Google Business Profile
• Your local SEO footprint

Tighten up your Google Business Profile.

Make sure each location has a fully completed and verified profile.

• Use accurate names, addresses, phone numbers, and hours
• Choose specific categories that match your real services
• Add high quality photos of your team, reception, treatment rooms, and exterior
• Publish short posts about offers, new services, or educational tips
• Ask patients for honest reviews and respond to them with empathy and professionalism

Strengthen your local SEO.

Beyond your profile, local visibility depends on how well your site matches local intent.

• Build out location pages for the suburbs or cities you really want to serve
• Make sure your name, address, and phone details are consistent wherever they appear online
• Use internal links from relevant blogs and service pages to your priority locations, for example linking “Brentwood SEO guide” style content back to your Brentwood and Santa Monica pages

Over time, this makes it easier for search engines to understand where you are, who you help, and which pages deserve to rank.

Build trust with educational content.

Online marketing for dental practices is not only about being visible. It is about being the practice patients feel comfortable choosing once they find you.

Educational content helps you:

• Explain treatments in plain language
• Answer the questions that keep patients from booking
• Position your doctors as trusted experts, not just another clinic in a list

High leverage content types include:

• In depth service pages with photos and before and after examples (where appropriate and compliant)
• Blog posts that answer very specific questions patients ask before they call
• Short videos that introduce the doctor, walk through the practice, or explain what to expect

For example, you might write articles such as:

• “How much do dental implants really cost in your city”
• “What to expect at your first visit to a new dentist”
• “Clear aligners versus traditional braces, what is right for you”

Use paid media to target the right cases.

Organic search and referrals are powerful, but they can take time to ramp up. Paid media lets you dial up volume or focus on particular procedures more quickly.

The most common options for dentists are:

• Google Ads for high intent searches
• Meta Ads on Facebook and Instagram for education, offers, and retargeting

Start with focused Google Ads campaigns.

Rather than bidding on every possible term, build tight campaigns around specific intents such as:

• “Emergency dentist near me”
• “Dental implants in Pasadena”
• “Invisalign dentist Brentwood”

Send those clicks to landing pages that match the query and make it easy to call or book. If you have a deeper article on paid ads for dentists, you can link to it from this section to support readers who want more detail.

Use social ads to stay in front of the right people.

Paid social is valuable for keeping your practice top of mind and educating people who may not be ready to book yet.

• Run simple educational campaigns around common fears or questions
• Promote patient stories and before and after transformations where compliant
• Retarget visitors who viewed high intent pages but did not book

The key is to think of paid media as one part of the system, not a last minute fix when the schedule is light.

Nurture and retain patients with email and SMS.

New patient leads are important, but so is getting more from the patients you already have. A modest retention and recall programme can significantly increase production without any new advertising.

Simple systems include:

• Recall reminders for overdue hygiene and check ups
• Reactivation campaigns for patients who have not been in for twelve to twenty four months
• Targeted messages for specific services such as whitening, aligners, or implants
• Pre and post treatment education that improves case acceptance and satisfaction

These can be automated through your practice management system or a dedicated communication platform. The goal is to make it effortless for patients to return and accept the care they need.

Turn great experiences into reviews and referrals.

In many markets, your online reviews are the first impression patients see. A small, structured effort here can dramatically improve both lead volume and conversion.

Make reviews part of the process.

• Train your team to ask for feedback at the right moment, usually after a positive visit
• Provide a simple way for patients to leave a review, such as a follow up text with a direct link
• Respond to reviews, both positive and negative, in a way that shows you listen and care

Encourage referrals without being pushy.

You can also gently let patients know that you welcome referrals.

• Mention that you are accepting new patients on your site, in emails, and in scripts
• Provide shareable links to your booking page or contact page
• Consider small, ethical thank you gestures that show appreciation without feeling transactional

A reputation and referral system amplifies every other channel. Each new patient becomes a potential advocate.

Track what matters and know when to bring in a partner.

Online marketing only becomes a real growth engine when you can see what is working and make improvements based on data, not gut feel.

At a minimum, track:

• New patients per month, and where they are coming from
• Leads per month, calls, forms, and online bookings, and how many convert to patients
• Cost per lead and cost per new patient for each major channel
• Performance of key service and location pages in search and on site

Review these numbers at least once a quarter with simple questions.

• What should we keep doing
• What should we stop doing
• What should we test next

If you find yourself with clear goals but no time, or you are spending on marketing without understanding what is working, that is usually the point where a specialist partner makes sense. A good dental marketing agency will treat your business development and lead generation as a single system, not disconnected campaigns, and will help you turn that system into predictable, high quality growth.

Dental practices have always relied on some mix of referrals, reputation, and location to grow. But in 2026, those informal business development habits are not enough on their own. Competition is up, patients are researching more deeply online, and corporate groups are investing heavily in marketing.

If you want consistent, high quality new patient flow, you need a clear business development and lead generation system—one that connects your website, local search, paid media, referrals, and in practice experience into a single, predictable engine.

This guide breaks down how to think about business development for dental practices, where lead generation fits, and the channels and systems that actually move the needle.

Business development vs dental lead generation, how they work together.

“Business development” and “lead generation” are often used interchangeably, but they are not the same thing.

• Lead generation is everything you do to spark interest and enquiries from potential patients
• Business development is the broader strategy for growing the practice: choosing the right patients, services, partners, and channels so growth is sustainable and profitable

For a dental practice in 2026, these ideas come together in a simple way:

• Business development sets who you want to attract, which services matter most, and how the practice will grow
• Lead generation provides the systematic pipeline of enquiries from those ideal patients

When you do one without the other, you get problems:

• Aggressive lead generation without a clear business development strategy often brings in the wrong patients at the wrong price point
• A thoughtful business plan without serious lead generation leaves you over dependent on referrals and walk ins

The goal is to align both. Decide what growth you actually want, then build a lead generation machine that supports that plan.

Start with the foundation, goals, ideal patients, and numbers.

Before you redo your website or launch a new campaign, get clear on a few fundamentals.

Clarify your growth goals.

Decide what “good growth” looks like over the next 12–36 months.

• How many new patients per month do you want, realistically
• Which services or case types matter most (for example implants, clear aligners, cosmetic, full mouth reconstruction, sedation, emergencies)
• How many chairs, providers, and clinical days you need to fill

Even rough targets are better than none. It is the difference between “we need more patients” and “we are aiming for 35 new patients per month, with at least 10 high value cases.”

Know your ideal patient and case mix.

Lead generation works best when you are specific about who you want to reach.

• Demographics are helpful, but motivation and intent matter more
• Consider insurance mix, tolerance for out of pocket fees, and preferred procedures
• Clarify whether you are focused on growth from existing patients (recall, reactivation, case acceptance) or net new households

The more clearly you can describe your ideal patient, the easier it is to build campaigns, content, and offers that resonate.

Do the basic math.

A simple numbers exercise will keep your marketing decisions grounded.

• Estimate first year value per new patient, and lifetime value for key case types
• Decide what you are willing to pay in cost per lead and cost per new patient
• Use that to set a realistic monthly marketing budget, instead of guessing

For many practices, a single high value case can more than cover a month of marketing spend. When you see the math clearly, you can invest with more confidence.

Digital channels that reliably generate dental leads.

With the foundation in place, you can choose channels that match how patients actually search and decide in 2026. Think in terms of a portfolio, not a single silver bullet.

Local SEO and Google Business Profile.

For most practices, local search is still the highest intent, lowest friction source of new patient leads.

Focus on two core assets:

• Your Google Business Profile (GBP)
• Your website’s local SEO footprint

Key actions for 2026:

• Fully complete and verify your Google Business Profile for each location
• Keep hours, services, phone, and categories accurate and specific
• Add high quality, authentic photos of your practice and team
• Encourage a steady flow of reviews and respond to them professionally
• Build dedicated service pages and location pages on your site that match how patients search (for example “dental implants in Pasadena” rather than just “implants”)

Local SEO is not just about rankings. It is about showing up with enough clarity and proof that patients feel comfortable choosing you.

Your website and conversion experience.

Even when leads start from search, ads, or social, the majority of serious patients visit your website before they book.

A lead generation focused dental site in 2026 should:

• Make it obvious who you help, what you do, and why patients choose you
• Put clear, visible calls to action above the fold on mobile and desktop (call now, schedule online, request an appointment)
• Answer the basic questions that block action: insurance, financing, what to expect, timeline, and social proof
• Load quickly and work smoothly on phones, not just on desktop monitors

If your site feels outdated, slow, or vague, you will lose many of the leads you already paid to attract.

Content and thought leadership.

Patients are researching more deeply before they book, especially for higher value or elective treatments.

Use content to:

• Explain procedures in plain language
• Address fears and objections (pain, downtime, cost, outcomes)
• Position doctors as trusted experts, not just another name in a directory

Effective content formats include:

• In depth service pages with visuals and before and after examples
• Educational blog posts that answer specific questions
• Short videos introducing the doctor, explaining a treatment, or walking through the practice

Content is not about posting for the sake of posting. It is about building enough trust that when someone is ready, your practice feels like the obvious choice.

Paid media for dentists.

Paid search and paid social give you the ability to turn up volume or target specific case types faster than organic channels alone.

Common options:

• Google Ads for high intent searches like “emergency dentist near me”, “Invisalign dentist in [city]”, or “dental implants cost”
• Meta Ads (Facebook and Instagram) for education, offers, and retargeting people who have visited your site

Paid campaigns work best when:

• You have a clear sense of acceptable cost per lead and cost per new patient
• Your landing pages and phone handling are ready to convert enquiries
• You treat paid media as part of a system, not a last minute fix when the schedule gets light

Email, SMS, and retention.

New leads are important, but so is getting more from the relationships you already have.

Simple retention systems can include:

• Recall and reactivation sequences for overdue patients
• Targeted messages to promote specific services to the right segment
• Pre and post treatment education to increase case acceptance and satisfaction

When your database is nurtured consistently, every new lead you generate is more likely to stay and accept recommended treatment.

Business development systems beyond marketing campaigns.

Digital channels are only part of the picture. Strong dental practices also build offline business development systems that reinforce lead generation.

Structured patient referral programs.

Word of mouth is powerful, but it should not be left to chance.

Make it easy and natural for happy patients to refer:

• Let them know you welcome referrals and explain the types of patients you are best suited for
• Provide simple, compliant ways to share your details or book online
• Consider small, ethical thank you gestures that show appreciation without feeling transactional

A good referral program amplifies all of your other marketing, because every new patient has the potential to bring others.

Professional partnerships and local networks.

Many of your best patients already trust other professionals: physicians, specialists, accountants, attorneys, or employers.

Business development in 2026 often means:

• Building relationships with specialists and general practitioners so complex cases and specific treatments flow both ways
• Partnering with local businesses, wellness providers, or employers to offer educational sessions or preferred arrangements
• Participating in targeted community events where your ideal patients actually spend time

These relationships take longer to build than launching an ad campaign, but they can produce high quality, long term patient streams.

Build a simple dental lead generation funnel.

You do not need a complex, multi tool funnel map to grow a dental practice. You do need a clear path from first touch to booked appointment.

A simple, practical funnel looks like this:

1. Awareness. Prospects discover you through search, ads, referrals, social, or community activity
2. Consideration. They visit your site, read reviews, and compare options
3. Decision. They call, complete a form, or book online
4. Onboarding. Your team greets them warmly, confirms fit, and schedules appropriately
5. Retention and advocacy. You deliver a strong clinical and patient experience that leads to reviews and referrals

For each step, ask:

• What assets do we already have
• Where are people dropping off
• What is one improvement we can make this quarter

For example:

• Awareness: Improve your Google Business Profile and launch one focused campaign for a priority service
• Consideration: Update your website’s key service pages to be clearer and more compelling
• Decision: Tighten phone scripts and shorten contact forms so it is easier to book
• Retention: Put a simple review and referral ask into your post visit process

Track the right metrics so you know what is working.

Gut feel is not enough when you are investing serious time and money into business development.

At a minimum, track:

• New patients per month, by source where possible
• Leads per month (calls, forms, booked appointments) and how many become patients
• Cost per lead and cost per new patient from each major channel
• Performance of key service pages and location pages in search and on site

You do not need a perfect analytics setup on day one. Start with what you have, then improve.

Review these metrics at least quarterly with a clear question in mind: What should we keep, stop, and start based on this data.

When to bring in a marketing partner.

There is a point where handling all of this alone stops making sense.

You might be ready for outside help when:

• You have clear growth goals but no time to build and run campaigns
• You are spending on marketing but not sure what is actually working
• Your website, content, and local SEO have not been revisited in several years
• You want to grow higher value case types but are only attracting routine cleanings

A good partner will:

• Help you clarify strategy before proposing tactics
• Build and maintain a modern, conversion focused website
• Run integrated local SEO, content, and paid campaigns
• Report in plain language so you understand performance and next steps

The goal is not to hand marketing over and forget it. The goal is to have a partner who treats business development and lead generation as a structured, measurable system that supports the practice you want to build.

Most dental practices don’t fail at marketing because they “aren’t doing anything. They fail because they’re doing a bunch of disconnected tactics:

• A website someone’s cousin built five years ago
• A few Google Ads campaigns that “kind of” work
• An agency posting generic social content
• A reviews tool that’s not consistently used

Individually, none of these are bad. But without a clear dental marketing strategy behind them, they rarely add up to what owners actually want:

• More of the right new patients every month
• Higher-value cases
• Predictable, trackable revenue growth

This guide walks through Dental Marketing Strategy 101 — how to turn website visitors (and local searchers) into new patients by connecting your channels into a single, practical dental marketing plan.

Why most dental marketing feels fragmented (and how to fix it).

When we talk to practice owners, we hear the same story:

“We’ve tried SEO, Facebook ads, postcards… but I still don’t have a clear picture of what’s working or how many new patients are coming from marketing.”

A few common patterns:

1. Tactics before strategy

Practices start with “we should run Google Ads” instead of “we need 25 more new patients per month at an average case value of $X.”

2. Vendors in silos

One vendor “does SEO,” another “does ads,” someone in the office posts on Instagram — but nobody owns the full funnel from first click to booked appointment.

3. No agreed KPIs

Reports talk about impressions, clicks, and rankings, but not new patients, production, or case acceptance.

4. No 90-day plan

Work happens reactively: “Let’s try this for a month and see.” There’s no structured 90‑day roadmap with clear priorities.

The fix isn’t another random tactic — it’s a simple, unified dental marketing strategy built on four pillars.

The four pillars of a modern dental marketing strategy.

A strong dental marketing plan doesn’t need to be complicated. It does need to connect the right channels into a system that:

• Makes you easy to find when people search for a dentist
• Shows why you’re the right choice for the cases you want
• Makes it simple to book
• Keeps you top of mind so patients return and refer

We structure this into four pillars.

1. Local SEO & findability.

If someone searches “dentist near me” or “Invisalign dentist in [city],” you need to:

• Appear in the local map pack
• Have recent, high-quality Google reviews
• Make it clear what you offer and who you’re for

Key elements of local SEO for dental practices:

• Google Business Profile (GBP) optimization
  • Correct categories (e.g., Dentist, Cosmetic dentist, Pediatric dentist)
  • Up-to-date hours, phone number, and appointment links
  • Service descriptions that include phrases like dental implants, cosmetic dentistry, emergency dentist where relevant
• Consistent NAP (Name, Address, Phone) across directories

Make sure your practice’s name, address, and phone number match on your website, GBP, and major directories.

• Review generation and response
  • Build a simple process for asking every happy patient for a Google review.
  • Respond professionally to all reviews — especially any negative ones.
• Localized website content
  • Location pages that target phrases like dental practice marketing in [city] and dentist in [neighborhood].
  • Internal link opportunity: link from this article to your dentists pillar page (e.g. /industries/dentists).

When local SEO is working, you consistently show up where people are searching — and this article can link back to your dentists industry pillar to support that authority.

2. Website & content that convert visitors into patients.

Driving traffic without a strong website is like running water into a leaky bucket.

Your dental marketing strategy should treat the website as your primary conversion engine. That means:

• Clear positioning above the fold

When a visitor lands on your homepage or a service page, they should instantly understand:

• Who you serve (families, professionals, cosmetic cases, specific specialties)
• What you offer
• How to book (call, text, online scheduling)
• Service pages aligned to search intent
  • Each major service — implants, Invisalign, cosmetic dentistry, emergency dentistry — gets its own well-structured page.
  • These pages target core dental practice marketing keywords and answer the questions patients actually ask.
• Helpful, non-fluffy blog content

Strategy-driven blog topics like Dental Marketing Strategy 101 support broader pillars such as the dentists industry page and Solutions pages (SEO, Local SEO, Content, Paid, Reporting).

• Internal link opportunities from this article:
  • Link to your dentists pillar page (/industries/dentists).
  • Link to your SEO and Local SEO service pages when discussing search visibility.
  • Link to your Content and Paid Solutions pages when you cover those pillars.
• Conversion elements on every key page
  • Prominent “Book an appointment” / “Request a consultation” CTAs
  • Click-to-call on mobile
  • Simple forms (no unnecessary fields)

3. Paid search & social to accelerate the right demand.

SEO and local SEO build sustainable, compounding traffic — but they take time.

Paid search and paid social give you switch-on demand while your organic channels grow, and they let you target specific high-value cases.

For dental practices, a practical paid strategy usually includes:

• Google Ads for high-intent searches
  • Campaigns around “dentist near me,” “emergency dentist,” “Invisalign dentist [city],” “dental implants [city].”
  • Dedicated landing pages that mirror the ad’s promise and make booking frictionless.
• Meta (Facebook/Instagram) or other social ads for awareness and offers
  • Promoting cosmetic consults, whitening offers, or new patient specials.
  • Retargeting people who visited key pages but didn’t book.
• Tight KPI tracking
  • Cost per lead, cost per new patient, and average production per new patient — not just clicks and impressions.

Paid channels work best when they plug into the same measurement framework as your organic channels, so you can see the combined impact of your dental marketing plan.

4. Reputation & recall: reviews, email, and staying top of mind.

Most practices underestimate the lifetime value of a happy patient.

Strong reputation and recall systems make your marketing more efficient by:

• Increasing referral volume
• Boosting case acceptance (people trust you more before they even meet you)
• Keeping your schedule full without constantly chasing new strangers

Core components:

• Review flywheel
  • Ask for Google reviews as a standard step at checkout.
  • Use simple QR codes, text messages, or email prompts.
  • Highlight review snippets on your website and landing pages.
• Email and SMS nurture
  • Reminders for hygiene visits and re-care.
  • Educational content around implants, Invisalign, cosmetic dentistry.
  • Occasional promotions that align with your case mix strategy.
• Brand recall campaigns
  • Light social media presence that shows your team, office, and results.
  • Retargeting ads to keep your practice visible to website visitors.

This reputation & recall pillar supports all the others and should tie back into your reporting so you can see how reviews and retention impact revenue.

Set goals and KPIs for your dental marketing plan.

Before you adjust a single campaign, get clear on where you’re going.

For most practices, a practical goals framework looks like:

1. New patients per month
   • Example: increase from 35 to 50 new patients/month in the next 6–9 months.
2. Case mix and production
   • Example: grow cosmetic and implant production to 30–40% of total production.
3. Patient retention and reactivation
   • Improve hygiene reappointment rate and reactivate lapsed patients.

Then, define KPIs for each pillar of your dental marketing strategy:

• Local SEO & findability
  • Local pack rankings for core searches
  • Direction and call clicks from Google Business Profile
  • Review volume and average rating
• Website & content
  • Organic sessions and time on key pages
  • Conversion rate from visitors to form fills/calls
  • Engagement with cornerstone content like this guide
• Paid search & social
  • Cost per lead and cost per new patient
  • Conversion rate from landing page to booked appointment
• Reputation & recall
  • New Google reviews per month
  • Reactivation rate and recall appointment rate

Your KPIs should roll up into one simple scoreboard the leadership team can understand: new patients, production, and profit.

Build a 90-day dental marketing plan.

With your pillars and KPIs defined, turn them into a focused 90-day plan instead of a never-ending wishlist.

Here’s an example structure.

Days 1–30: Foundation and quick wins.

• Audit and fix the basics
  • Clean up Google Business Profile categories, hours, photos, and appointment links.
  • Ensure NAP consistency across main directories.
  • Fix obvious website conversion issues (slow pages, broken forms, missing CTAs).
• Clarify goals and reporting
  • Lock in target new patients/month and key service lines.
  • Set up baseline reporting across channels.

Days 31–60: Build assets and campaigns.

• Local SEO & content
  • Publish or improve location/service pages targeting core keywords.
  • Launch or refine cornerstone articles like this Dental Marketing Strategy 101 guide and link them to your dentists pillar and Solutions pages (SEO, Local SEO, Content, Paid, Reporting).
• Paid campaigns
  • Launch tightly targeted Google Ads campaigns for your highest-value services.
  • Spin up simple retargeting campaigns.
• Review system
  • Train front-desk and clinical staff on when/how to ask for reviews.
  • Implement a basic review request workflow.

Days 61–90: Optimize and scale.

• Optimize based on data
  • Shift budget toward campaigns and keywords driving booked appointments.
  • Refine landing pages, headlines, and offers.
• Double down on what works
  • Create more content around high-performing topics.
  • Strengthen internal linking between your dentists pillar page and related blogs/service pages.
• Lock in operating cadence
  • Establish a monthly review rhythm to look at KPIs, make decisions, and refresh the 90-day plan.

The goal is not a perfect plan on day one — it’s a simple, accountable roadmap you can improve every quarter.

What to insource vs. partner on.

Most practices don’t want to manage a full in-house marketing department — but they do need someone to own the strategy and hold vendors accountable.

A practical split for many dental practices:

Often insourced:

• Patient experience and in-office operations
• Asking for reviews at the right moments
• Capturing photos and stories from real cases (with consent)
• Approving messaging and offers

Often partnered:

• SEO and technical site improvements
• Local SEO and listings management
• Paid search and paid social campaign management
• Content strategy and creation
• Advanced analytics and reporting

The key is that someone — internally or via a partner — is responsible for the whole system, not just a single tactic.

How Growth Friday’s Dental Growth 360 program fits into your strategy.

Many practices come to Growth Friday after working with a mix of vendors who each “own” a piece of their marketing, but no one owns the outcome.

Dental Growth 360 is built to fix that fragmentation by:

• Starting with your business goals — new patients, production, case mix — and designing a custom dental marketing strategy around them.
• Connecting SEO, Local SEO, Content, Paid, and Reporting so every channel is measured against the same scoreboard.
• Providing a clear 90-day execution plan and an ongoing cadence of reviews and adjustments.

An article like Dental Marketing Strategy 101 becomes a core asset in that system:

• It supports your /industries/dentists pillar page with in-depth, strategy-driven content.
• It creates natural internal link opportunities into your Solutions pages (SEO, Local SEO, Content, Paid, Reporting).
• It educates potential clients on how to think about dental marketing holistically — and where Growth Friday fits in.

Next steps.

If your current marketing feels random or hard to measure, start by:

1. Mapping your activity into the four pillars above.
2. Setting clear new-patient and revenue targets.
3. Building a focused 90-day plan instead of chasing one-off tactics.

From there, decide what to keep in-house and where a partner can help you move faster.

When you’re ready to explore a more connected dental marketing strategy — one that ties SEO, local, content, paid, and reputation directly to growth — Growth Friday’s Dental Growth 360 program is designed to be that partner.