AI SEO / GEO
August 29, 2025

Beyond SEO: why professional services must optimize for LLMs as part of a Growth 360 strategy.

TL;DR

AI is changing how clients search, with tools like ChatGPT and Google AI Overviews delivering direct answers instead of links. GEO (Generative Engine Optimization) helps firms appear in those answers, but it’s only effective as part of a broader system. The real growth comes from Growth 360 - combining SEO, content, paid media, and user experience to turn visibility into consistent pipeline. GEO isn’t the strategy; it’s one channel within it.

For decades, the way clients found professional services online was predictable. You optimized for Google, tried to claim a spot on page one, and measured your success by how high you ranked.

But the search landscape is shifting. Increasingly, when a potential client wants advice, they don’t just search, they ask. They ask ChatGPT, Google AI Overviews, or Perplexity.

And these platforms don’t deliver a list of ten blue links. They generate direct answers. Which means your firm is no longer competing for a ranking, it’s competing to be the answer.

Enter Generative Engine Optimization (GEO). But here’s the key point: GEO is not a replacement for SEO or a magic fix. It’s simply one more channel in the mix - and its real value emerges when it’s integrated into a holistic Growth 360 strategy.

What is GEO and why does it matter?

GEO refers to the practice of structuring and publishing content in ways that make it more likely to be cited, referenced, or summarized inside AI-generated responses.

Whereas traditional SEO focuses on optimizing for search engine results pages (SERPs), GEO ensures your brand shows up in AI-driven answers.

For professional services firms such as law, consulting, architecture, financial advisory, this is increasingly important. Prospective clients are asking generative AI platforms questions like:

  • “Who are the best business litigation firms in Charlotte?”
  • “What does a mid-market consulting firm charge for strategy projects?”
  • “Which architects in Miami specialize in sustainable design?”

If your firm isn’t represented in those answers, you risk invisibility at the exact moment a qualified lead is searching for guidance.

But, and this is critical, GEO alone doesn’t build pipeline. Like SEO, PR, or paid ads, it only works as part of a larger system. That’s why Growth Friday integrates GEO into our Growth 360 framework.

Why GEO alone isn’t enough.

Every few years, a new tactic emerges that gets hyped as the “future of marketing.” A decade ago it was SEO. Then it was content marketing. Then social ads. Now it’s GEO.

The reality? No single channel is enough. GEO may help surface your firm in AI-driven responses, but without strong SEO fundamentals, compelling content, paid amplification, and a website that converts, GEO has little impact.

At Growth Friday, we don’t see GEO as a standalone fix. We see it as one more lever inside a connected system we call Growth 360 - our holistic approach to driving measurable, sustainable growth for professional services firms.

Growth 360: the four pillars of a holistic strategy.

Growth 360 is built on four marketing pillars. Together, they ensure your firm isn’t just visible. It’s credible, consistent, and compelling across every client touchpoint.

Organic search (local SEO, national SEO, AI SEO / GEO).

Traditional SEO remains foundational: keyword strategy, on-page optimization, technical health, and backlinks still drive the majority of qualified traffic.

Local SEO ensures you dominate your metro market. National SEO scales your presence for specialized niches. And GEO now complements this work, making your expertise accessible in AI-driven search results.

The key is balance. GEO is not the future instead of SEO. It’s the future alongside SEO.

Content marketing (social media, PR, email marketing).

High-quality content is what LLMs (and human clients) rely on to evaluate authority. Articles, thought leadership, and case studies create the raw material generative engines draw from.

PR placements and syndicated mentions increase the likelihood your firm is referenced by AI tools. Social content expands reach, while email nurtures relationships long after the first touchpoint.

Paid media (Google Ads, Meta Ads, LinkedIn Ads).

SEO and GEO build authority over time, but they take months to mature. Paid media accelerates visibility immediately.

Google Ads capture intent-driven leads. LinkedIn Ads reach senior decision-makers at target firms. Meta Ads build awareness cost-effectively. Together, they ensure your message stays in market while organic strategies compound.

User experience (website design, UX).

Getting found is only half the battle. If your site fails to convert, visibility doesn’t matter.

Your website is often the first impression after someone sees your firm in a search result, AI-generated answer, or ad. A Growth 360 approach ensures your site is modern, mobile-friendly, fast, and persuasive - with clear pathways from interest to inquiry.‍

Practical steps to optimize for GEO within Growth 360.

If GEO is just one pillar, how do you prepare your firm to benefit from it without over-investing in a siloed tactic?

Here are five practical steps:

  1. Structure content for clarity.
    Use schema markup, clear H2/H3s, and FAQs. This helps AI tools parse your content while also improving readability for clients.
  2. Adopt a Q&A style.
    LLMs favor content that mirrors the way people ask questions. FAQs, explainer blogs, and “how-to” guides are more likely to be pulled into AI answers.
  3. Build authority signals (EEAT).
    Publish thought leadership under partner or senior consultant bylines. Highlight reviews, case results, and media mentions to demonstrate Expertise, Experience, Authority, and Trustworthiness.
  4. Maintain data consistency.
    Ensure your firm’s name, address, services, and bios are consistent across your website, directories, and PR. This reduces misinformation in AI responses.
  5. Experiment with emerging tools.
    Features like llms.txt (the AI equivalent of robots.txt) are still evolving but will likely shape how LLMs crawl and cite content. Early adoption positions you ahead of competitors.

Ethics and risks: playing fair with AI.

Like SEO in its early days, GEO comes with hype and a temptation to game the system. But for professional services firms, shortcuts can backfire.

Accuracy, compliance, and ethics aren’t optional. Publishing misleading content or over-optimizing for AI may boost short-term visibility, but it risks credibility with clients, and could invite scrutiny from bar associations, regulators, or industry bodies.

Our philosophy at Growth Friday is clear: optimize for truth, authority, and client-first integrity. That way, when AI tools reference your content, they’re surfacing real expertise - not manufactured manipulation.

Measuring success in a GEO + Growth 360 world.

How do you know if your efforts are working? Traditional SEO metrics still matter: rankings, traffic, domain authority. But GEO adds new layers:

  • AI citation frequency. How often is your firm mentioned in AI-generated responses?
  • Cross-platform consistency. Do ChatGPT, Perplexity, and Google AI summarize your firm’s services accurately?
  • Full-funnel impact. Are AI-driven mentions leading to site visits, consultations, and signed clients?

Growth 360 pulls all of this into one dashboard, giving you a transparent view of how organic, paid, content, and UX combine to create pipeline lift.

GEO as the next competitive edge.

The future of search isn’t ten blue links. It’s one synthesized answer. And in that world, the firms who prepare now will own tomorrow’s clients.

But let’s be clear: GEO is not the strategy. It’s a channel. One that only works when integrated into a broader, balanced approach.

Growth Friday’s Growth 360 framework unites four pillars: Organic Search, Content Marketing, Paid Media, and User Experience. GEO strengthens the first, but its impact multiplies when supported by the others.

Because tomorrow’s clients won’t just be searching. They’ll be asking. And the firms that appear consistently - in Google, in AI answers, in inboxes, and in ads - will be the ones that grow.

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AI SEO / GEO
September 24, 2025

Growth Friday: The AI SEO agency professional service firms trust.

If you run a professional service firm, whether a law practice, chiropractor practice, or architecture studio, you already know how tough it is to build a reliable pipeline. Referrals are valuable but inconsistent. Paid ads can work, but costs keep climbing. And traditional SEO alone often feels like a waiting game with unpredictable results.

That’s why we built our AI + GEO platform, a smarter way to approach search. As a specialized AI SEO agency, Growth Friday helps firms strengthen their digital presence, improve visibility in AI-powered search results, and generate predictable growth. Whether you’re comparing AI SEO consultants or looking at AI SEO companies, our Growth 360 framework delivers the clarity and consistency you need.

Why firms can’t rely on traditional SEO alone (and need an AI SEO agency).

Many firms come to us with the same frustrations:

  • “Our rankings go up and down every time Google changes its algorithm.”
  • “We’re spending more on PPC, but the ROI is shrinking.”
  • “We hired an SEO vendor before, but we never knew what they were actually doing.”

The landscape has shifted. Prospects don’t just search on Google - they turn to LinkedIn, YouTube, industry publications, and even AI-driven assistants like ChatGPT or Perplexity. That’s why working with an AI SEO agency isn’t just about ranking keywords, it’s about showing up wherever your future clients are searching.

How Growth 360 makes us different from other AI SEO companies.

Growth 360 is our holistic growth marketing framework. Instead of piecemeal tactics, it combines four interconnected pillars to drive compounding results:

Organic search with AI SEO consultants.

  • GEO optimization: Improve visibility in AI-driven platforms like ChatGPT and Perplexity.
  • National SEO: Build authority for competitive, industry-defining keywords.
  • Local SEO: Dominate “near me” and regional searches that capture high-intent leads.

Content marketing that amplifies AI SEO.

  • Social media: Position your firm as a thought leader on LinkedIn.
  • PR and syndicated news: Secure coverage that builds both authority and backlinks.
  • Email marketing: Nurture leads and stay top-of-mind with decision-makers.

Paid media to accelerate results.

  • Google Ads for demand capture.
  • Meta Ads (Facebook/Instagram) for visibility and retargeting.
  • LinkedIn Ads for precision targeting in B2B.

User experience that converts.

  • Website design that inspires trust.
  • UX improvements that make conversion seamless.
  • Ongoing website maintenance to keep performance strong.

This is what separates us from typical AI SEO companies, we don’t just optimize your site and hope for the best. We integrate AI SEO into a broader ecosystem that builds authority, credibility, and steady lead flow.

Where our AI SEO consultants focus: AI + GEO.

At the heart of Growth 360 is our AI + GEO platform, designed to future-proof your visibility:

  • AI-driven insights: Machine learning spots opportunities faster and adapts to algorithm shifts in real time.
  • Geographic precision: Target the searches that matter in your market, from “management consultant New York” to “business litigation lawyer Phoenix.”
  • LLM visibility: Optimize structured content and authority signals so your firm appears in AI-powered search results.

The result: consistent, high-quality inbound leads that fuel growth across every channel.

Screenshot of AI summary in SERPs

Why AI SEO isn’t replacing traditional SEO - it’s expanding it.

Every few years, you’ll hear, “SEO is dead.” The truth? SEO isn’t dead - it’s evolving.

  • Google search is still the top driver of high-intent leads.
  • Local and national SEO remain critical for discoverability.
  • What’s new is that prospects also find firms through LinkedIn, PR coverage, YouTube, and yes - AI assistants like ChatGPT.

Our role as an AI SEO agency is to help you adapt to this expanded search ecosystem. Instead of competing in just one lane, we make sure your firm is discoverable across all of them.

What this means for professional service firms choosing AI SEO companies.

For consulting firms, law practices, and other professional advisors, visibility is everything. Our work with clients shows just how transformative AI SEO can be:

  • Consulting firms: Keep billable hours billable while we generate a steady stream of inbound leads.
  • Law firms: Grow ethically and predictably while staying compliant.
  • Architects and advisors: Win larger, higher-value projects by dominating regional and industry-specific searches.

Other AI SEO companies might stop at rankings. We go further - building full growth systems that connect search to pipeline, revenue, and firm reputation.

Proof in action from our AI SEO consultants.

Clients using Growth Friday’s AI + GEO system as part of Growth 360 have already seen:

  • 3x increase in qualified leads within 90 days.
  • Lower reliance on high-cost PPC, freeing budget for brand-building.
  • Higher conversion rates from search traffic, thanks to improved local and AI-powered visibility.

As one law firm client told us:

“This is the first time our SEO has felt like a reliable business driver, not a gamble.”

Final word: why Growth Friday is the AI SEO agency for firms that want clarity and growth.

Growth Friday isn’t just another vendor offering SEO tweaks. As a true AI SEO agency, we’re building future-ready systems that combine AI, GEO targeting, and holistic strategy. For firms comparing AI SEO consultants or evaluating AI SEO companies, the difference is clear:

  • We integrate SEO into your full Growth 360 strategy.
  • We combine AI-driven insights with human expertise.
  • We focus on business outcomes—not just rankings.

If your firm is ready for predictable, scalable growth, Growth Friday is the partner you’ve been searching for.

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Growth 360
September 22, 2025

Marketing for SaaS startups: How Growth Friday’s 360° approach drives scalable growth.

SaaS startups don’t grow the same way as an ecommerce store or a local business. Their marketing challenges are more complex and require a different mindset.

  • Crowded markets: In almost every SaaS category, dozens of products are competing for the same audience.
  • Longer buying cycles: Particularly in B2B, decisions involve multiple stakeholders and careful evaluation.
  • Retention-driven growth: A trial sign-up doesn’t mean much unless users activate and renew.
  • CAC pressure: Paid channels can scale quickly, but costs rise fast if organic channels don’t balance the equation.

This is why marketing for SaaS startups can’t rely on a single tactic. Running ads without a strong content strategy, or writing blog posts without a conversion-optimized site, leads to wasted effort. Success comes from treating every channel as part of a connected system.

The Growth 360 framework for SaaS startups.

At Growth Friday, we call that system the Growth 360 framework. It’s built to unify what too many startups approach in silos.

Here’s how it works:

Organic search and GEO.

Content marketing and PR.

  • SEO-driven social media content
  • PR placements that build credibility in industry media
  • Repurposing content across LinkedIn, email, and other channels

Paid media.

User experience.

The result isn’t just more traffic. It’s a marketing engine that generates pipeline growth predictably and sustainably.

Case study 1: Lunafi — 681% growth with a SaaS SEO strategy.

The challenge.

Lunafi, a fintech SaaS startup, had the right product but low visibility. They weren’t ranking for the keywords that mattered, and their organic traffic was too limited to support growth.

Screenshot of SaaS product

Our Growth 360 solution.

  • Designed a national SEO strategy focused on SaaS and fintech search terms
  • Built content clusters mapped to the customer journey
  • Improved site UX to make sure traffic converted into engaged users

The results.

  • 681% increase in sessions within six months
  • Top 3 rankings for high-intent target keywords
  • A scalable content and SEO foundation that continues to deliver growth

Read the full Lunafi case study.

Case Study 2: Entrapeer — 256% growth with SaaS digital marketing.

The challenge.

Entrapeer, a SaaS platform connecting enterprises with startups, had product-market fit but little visibility. Their domain authority was weak, backlinks were scarce, and search rankings were almost nonexistent.

Our Growth 360 solution.

  • Launched a national SEO campaign targeting enterprise SaaS queries
  • Built an ongoing PR and backlink program to strengthen authority
  • Enhanced user experience to streamline navigation and drive trial sign-ups

The results.

  • 256% growth in active users within 12 months
  • Domain Authority increase from 15 to 21
  • Backlinks more than doubled, from 6,000 to 14,000

Read the full entrapeer case study.

The four pillars of marketing for SaaS startups.

Looking across these client stories, it’s clear that SaaS companies grow fastest when they invest across four core areas.

Organic search and SaaS SEO strategy.

  • National SEO for competitive categories
  • Local SEO for regionally focused SaaS products
  • GEO optimization to capture visibility in AI-driven search engines

Why it works: SEO compounds over time, driving down CAC and building long-term visibility.

Content marketing and PR for SaaS growth.

  • Long-form, SEO-driven articles that educate and build trust
  • PR placements in industry outlets to establish credibility
  • Repurposing content into LinkedIn posts, newsletters, and nurture campaigns

Why it works: SaaS startups can’t survive on awareness alone — they need authority. Strong content and PR provide it.

Paid media in SaaS digital marketing.

  • Google Ads to capture bottom-of-funnel intent
  • LinkedIn Ads for precise account-based targeting
  • Meta Ads for brand awareness and retargeting

Why it works: Paid media accelerates growth while organic channels build momentum. The key is using ads to validate messaging, not as a crutch.

UX and conversion optimization for SaaS.

  • Trust-building website design
  • Frictionless trial and onboarding flows
  • Continuous optimization with CRO testing

Why it works: Traffic is meaningless if it doesn’t convert. UX ensures growth efforts translate into real adoption and revenue.

Why SaaS startups need an integrated growth partner.

Many SaaS founders attempt to stitch together growth by hiring different specialists — a freelancer for SEO, a small PR shop, someone internal to run ads. The result is a patchwork of efforts that don’t connect, making it hard to track ROI and even harder to scale.

Growth Friday’s Growth 360 framework solves this by:

  • Consolidating all growth levers under one accountable partner
  • Providing transparent reporting tied to pipeline and revenue metrics
  • Balancing short-term acceleration (paid ads) with long-term sustainability (SEO, content, UX)

This is how SaaS startups like Lunafi and Entrapeer achieved measurable growth in less time — and why integration matters more than ever in marketing for SaaS startups.

Key takeaways: Building a scalable SaaS digital marketing engine.

  • Growth comes from systems, not silos
  • Organic and paid should work together, not compete
  • Authority lowers CAC and builds trust in competitive markets
  • UX turns traffic into active users and paying customers

For SaaS startups, digital marketing isn’t about quick wins. It’s about building a growth engine that compounds and supports the business for years to come.

Ready to transform your marketing for SaaS startups?

At Growth Friday, we’ve seen firsthand how SaaS startups scale faster with a unified approach. From SEO and PR to paid media and UX, our Growth 360 framework gives startups the clarity, strategy, and execution needed to build a reliable growth pipeline.

Book your Growth Strategy Call to explore how we can help your SaaS scale with confidence.

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News
September 17, 2025

Introducing the Growth Friday client portal: Raising the standard for client portals for marketing agencies.

At Growth Friday, our mission has always been to make growth marketing simpler, smarter, and more effective for professional service firms. That commitment doesn’t just apply to campaigns — it also applies to how you access and manage the work we do together.

That’s why we’re excited to introduce the Growth Friday Client Portal, a next-generation example of what client portals for marketing agencies should look like: transparent, data-driven, and designed to give clients full visibility and control over their campaigns. Whether you’re a long-time client or exploring Growth Friday for the first time, this portal represents a major step forward in performance visibility and client experience.

Why client portals for marketing agencies matter.

Marketing can feel complex when information is scattered across emails, spreadsheets, and disconnected dashboards. Client portals for marketing agencies solve that problem by bringing everything into one central platform. With the Growth Friday Client Portal, you get clarity, accountability, and efficiency without adding layers of complexity.

One central place for everything.

No more juggling multiple systems. The Client Portal aggregates all of your account and campaign information in one place. From SEO progress to paid media campaigns and PR activity, you’ll always know exactly where things stand.

Real-time performance reporting.

Data should empower, not overwhelm. The Growth Friday Client Portal delivers real-time reporting across all Growth 360 channels — including Organic Search, Content Marketing, and Paid Media. Unlike static monthly reports, you get a live view of your marketing impact anytime you log in.

Easy access to billing and account details.

Every great client portal for marketing agencies should simplify the business side, too. Inside the portal, you’ll find all of your invoices and payment history, plus the ability to update payment information securely and easily.

Streamlined Support with ticketing.

The new ticketing system makes it easy to raise requests, track progress, and see resolutions. You’ll never lose track of a support request again — it’s all logged in one place for full transparency.

Built for the future.

Unlike most client portals for marketing agencies, the Growth Friday Client Portal is designed to evolve. Coming soon, you’ll have access to:

  • AI Visibility Tracking and Optimization — auditing and reporting on how your brand shows up in search engines and AI platforms like ChatGPT and Perplexity.
  • ROI Performance Calculators — tying campaign metrics directly to pipeline and revenue outcomes.

Monthly reports will continue.

We know many clients love the monthly reports they’ve come to rely on. Those will continue, but the Client Portal adds on-demand visibility — giving you both a snapshot and a live dashboard whenever you need it.

Why this portal stands out.

For new clients, the Growth Friday Client Portal offers a consolidated view of marketing performance from day one. For existing partners, it reflects our ongoing commitment to innovation and transparency. And for prospects evaluating different client portals for marketing agencies, it shows the level of accountability and client-first service that sets Growth Friday apart.

Our goal is simple: to give you clarity and control, without unnecessary complexity.

Ready to explore?

If you’re an existing client, you should already have access to the portal. If you haven’t logged in yet, your Account Manager can help you get set up.

If you’re exploring Growth Friday for the first time, we’d love to show you how our approach — powered by Growth 360 and our Client Portal — can transform your marketing experience. Book a call with our team to see it in action.

Frequently asked questions about client portals for marketing agencies.

What is a client portal for marketing agencies?
A client portal for marketing agencies is a secure online platform where clients can access campaign performance data, invoices, project updates, and communications in one place. The goal is to provide transparency, convenience, and accountability while making it easier for clients to stay informed.

Why are client portals important for marketing agencies?
Client portals streamline communication and reporting by replacing scattered emails, spreadsheets, and dashboards with a single hub. They allow agencies to demonstrate results in real time, improve client satisfaction, and build trust through transparency.

What features should a good client portal for marketing agencies include?
The best portals include real-time reporting across SEO, paid media, and content marketing; centralized billing and invoices; secure account management; a support ticketing system; and forward-looking tools like ROI calculators or AI visibility tracking.

Does the Growth Friday Client Portal replace monthly reports?
No. Monthly reports will continue as usual. The Client Portal adds value by giving clients live, on-demand visibility into campaign performance whenever they need it.

How is the Growth Friday Client Portal different from other client portals for marketing agencies?
While many portals focus only on reporting, Growth Friday’s Client Portal is built for holistic growth marketing. It integrates across all four pillars of our Growth 360 model — Organic Search, Content Marketing, Paid Media, and User Experience — and is designed to evolve with features like AI visibility tracking and ROI performance calculators.

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