Organic Search > Local SEO

Local SEO that puts you on the map. Literally and strategically.

When your ideal client searches for a service provider in your city or region, they should find you—not your competitor. Growth Friday’s Local SEO solution is engineered to get you seen, trusted, and chosen. We combine high-impact content optimization, technical precision, strategic local listings, and authority-building outreach to boost your visibility in Google’s local search results—especially in the map pack. Whether you’re a law firm in Los Angeles or a consultancy in Chicago, we help turn “near me” into “work with us.”

Trusted by firms that don’t believe in flings

What’s Included in Our Local SEO Service

Website Content Optimization

We update and optimize your site’s most valuable real estate—your service and location pages. That includes headline structures, meta data, schema markup, and geo-specific keywords woven naturally into your copy. We also create or refine local landing pages that target high-intent search terms tied to your geography. Every word is written to rank and convert.

Growth Friday website with search bar and National SEO Experts logo

Technical SEO

Search visibility is only as strong as your site’s foundation. We run a complete technical audit to identify and fix issues affecting crawlability, indexation, site speed, mobile usability, and more. We implement structured data for local businesses, update XML sitemaps, and optimize your internal linking—ensuring your website is fully compliant with Google’s expectations.

Chat conversation showing 145% traffic increase from SEO efforts

Google Business Profile Optimization & Management

We treat your Google Business Profile (GBP) like a mini-website—one that Google loves to rank. We optimize categories, business descriptions, services, hours, and imagery. We manage and respond to reviews, post weekly updates, monitor keyword insights, and track engagement metrics to continuously improve your visibility in local search and map results.

Business dashboard showing revenue of $12,875 and 894 leads

Local Citation Building

Your online presence doesn’t stop at your website. We audit and build consistent citations on top-tier business directories (like Yelp, Bing Places, Apple Maps), niche industry platforms, and local hubs. Clean, consistent NAP (Name, Address, Phone Number) info across the web reinforces your legitimacy in Google’s eyes and helps you rank higher locally.

Social media icons and digital marketing skills checklist with profile photo

Local Backlink Building

Local authority isn’t just about where you are—it’s who’s linking to you. We secure high-quality backlinks from local chambers, business blogs, media outlets, and niche directories to boost your domain authority and signal local relevance to search engines. This link equity helps you rank higher not just in the map pack, but across the board.

Growth Friday checklist with completed tasks and signature

Review Strategy & Reputation Support (Optional Add-On)

We provide you with everything you need to build a trustworthy, 5-star reputation. This includes review request templates, outreach cadences, and tips for collecting feedback ethically and at scale. Need more help? We can embed review prompts in your site, set up automated review flows, or run it all for you.

Statistics graph showing 145% traffic increase from SEO efforts

They combine the latest and greatest tech tools, apps and industry knowledge with good old fashioned customer service.

Professional headshot of a smiling woman in a white blazer against gray background

Kelly Conkright

The Brand Terminal

What It’s Like to Work With Growth Friday

Working with Growth Friday is refreshingly clear, collaborative, and data-driven. We don’t disappear behind deliverables—we show our work, share insights, and keep you looped in every step of the way. Here’s what the experience looks like:

1

Strategic Kickoff

We start with a deep-dive discovery call and a full audit of your current local SEO footprint. From there, we build a custom roadmap aligned to your business goals, geography, and competition.

2

Execution You Can See

We get to work optimizing your content, technical setup, citations, and Google Business Profile—all while keeping you updated via proactive check-ins and detailed implementation summaries.

3

Always-On Visibility

Every client gets access to our Client Portal, a centralized dashboard where you can track your campaign’s live performance—local rankings, traffic, conversions, review activity, and more. No guesswork. No delays. Just data, whenever you want it.

4

Clear, Monthly Reporting

Each month, we deliver a clean, executive-friendly report outlining what we did, what changed, and where the opportunities are next. You’ll never wonder where your budget is going—it’s right there in your results.

5

Real Human Access

You’ll have direct access to your strategist, content lead, and support team—no ticketing systems or handoffs. We move quickly, respond thoughtfully, and genuinely enjoy being part of your growth.

Our Reputation, Verified

We walk the talk—and our clients say so. Growth Friday maintains a 5-star rating on Google, backed by real results from firms just like yours.

"From the start, they’ve shown a strong ability to listen to the real challenges we face and tailor their approach accordingly."
After researching and speaking with multiple SEO companies - and working with a few in the past - I chose to work with Growth Friday, and I’m glad I did. From the start, they’ve shown a strong ability to listen to the real challenges we face and tailor their approach accordingly.
Junko Keller
CMO
"Growth Friday was incredibly flexible – they adjusted their strategy on short notice and still delivered great results."
I appreciated their responsive communication, friendly team and affordable pricing, especially for a digital marketing dental practices partner.
Daniel Hour
Marketing
“Daniel and the wonderful team at Growth Friday are both perfectly professional and personable.”
Daniel and the wonderful team at Growth Friday are both perfectly professional and personable. They combine the latest and greatest tech tools, apps and industry knowledge with good old fashioned customer service. As a small business that relies on smart strategies for growth, I would not go to anyone else!
Kelly Conkright
The Brand Terminal

Ready to Own Your Local Market?

We’ll help you rank, convert, and grow—one local search at a time.