Marketing strategies in the healthcare industry that work.
We help doctors and healthcare providers grow their practice with marketing strategies that build trust, improve visibility, and increase appointment bookings.

Patients are searching for care online long before they walk through your door.
Growth Friday builds healthcare marketing strategies that position your practice as trusted, visible, and approachable. Whether you're in private practice or part of a group, we help you reach the right patients, at the right time.
Over 50% of patients check Google before choosing a provider.
Over 50% of patients check Google before choosing a provider.


- Strict compliance regulations around healthcare marketing
- Difficulty standing out in competitive local searches
- Lack of trust or visibility online
- Low patient engagement and follow-through
Our tailored solutions
Strategic SEO
- Google Business Profile optimization for local search
- Service page optimization for conditions and treatments
- Blog and content strategy around patient education

Thoughtful Content Marketing
- Email reminders, education, and re-engagement flows
- Video content explaining procedures or services
- Downloadables like care guides or symptom checklists

Paid Search & Social Campaigns
- Google Ads for condition or service-specific searches
- Facebook Ads targeting patients by geography and need
- Landing pages optimized for booking and clarity

Local & Reputation Optimization
- Review generation and response management
- Directory and physician profile optimization
- Patient feedback loops to improve trust

AI-Enabled Analytics & Reporting
- Appointment tracking from ad to visit
- Channel performance and ROI dashboards
- Compliance-friendly data insights for growth planning

They combine the latest and greatest tech tools, apps and industry knowledge with good old fashioned customer service.

Kelly Conkright
The Brand Terminal
Our 360° Process
We’re not just your marketing team—we’re your growth partner. Here’s how we build trust, strategy, and results together
Discovery
Work directly with senior strategists and content specialists, not interns
Planning
Create a unified strategy combining organic, paid, reputation, and local
Execution
Implement SEO, content, ads & compliance checks in parallel.
Measurement
Use AI dashboards to surface insights weekly.
Iterate
Refine based on analytics, ongoing content & competitor moves.
Featured Case Study
Why Growth Friday?
360° Focus
One integrated strategy—no silos, just results
Expert-Led
Work directly with senior strategists and content specialists, not interns
Compliance-Savvy
Copy approved for bar rules; we stay on the right side of advertising.
Transparent & Collaborative
Weekly reports in plain English, proactive communication.
Frequently asked questions
Ready to finally grow with confidence?
Book a free, no-obligation audit tailored for your firm.


















