Slabjack Geotechnical, a family-owned concrete repair and slabjacking company, had a stellar reputation across Washington and Northern Idaho. But online? They were struggling to capture high-intent local searches in key expansion markets. In 36 months, Growth Friday’s location-first SEO strategy propelled them to the top of local search results across multiple cities, delivering a massive surge in organic traffic and local visibility.

The challenge.

Despite offering highly specialized, cost-saving concrete repair services (like geo-polymer slabjacking and pressure grouting), Slabjack Geotechnical lacked search visibility for competitive terms like “concrete repair kent wa” and “slabjacking spokane.” Their baseline keyword footprint was thin, with an average ranking buried deep on page nine. As their leadership put it:

The solution.

Growth Friday implemented a Growth 360™ location-first strategy, blending local SEO, technical optimization, and targeted content to establish dominance in local and category searches across Washington State.

Local SEO & service area expansion.

• Optimized high-intent location pages targeting specific markets, capturing top rankings for searches like “concrete seawall repair tacoma” and “concrete contractors mount vernon wa.”
• Built structured citations across relevant local directories to support their multi-branch model (Puget Sound, Wenatchee, Tri-Cities, Spokane).
• Created content clusters linking specific services (like void filling and seawall repair) to targeted geographic areas to build topical authority.

Technical optimization & keyword footprint.

• Expanded the site’s indexable footprint, taking 145 previously unranked keywords and moving them into active search results.
• Improved site architecture to better route users from broad informational queries (like “concrete repair methods”) to high-intent service pages.
• Monitored and adjusted technical performance to ensure the site could capitalize on seasonal traffic surges in the spring and summer construction months.

Content strategy & authority building.

• Targeted high-volume informational queries (like “sealed vs polished concrete” and “how to repair concrete slab”) to capture top-of-funnel traffic.
• Optimized visual assets, driving top-3 rankings for high-intent visual searches like “before and after concrete porch repair.”
• Increased domain authority and broadened keyword distribution across all core service lines, from simple crack sealing to complex geo-polymer injection.

The results.

Slabjack Geotechnical is now a visible leader in local concrete repair searches, appearing prominently across multiple Washington markets. Organic traffic has surged dramatically, and their website is now a magnet for high-intent commercial and residential queries.