Screen Master Plus, a mobile window and door screen service with over 20 years of experience, brings their custom shop directly to homeowners across the Greater Los Angeles area. But while their mobile model was highly convenient, their online presence was stuck in neutral. In 36 months, Growth Friday’s targeted local SEO strategy helped them capture high-intent repair queries, expanding their digital footprint and driving a 251% surge in organic traffic.

The challenge.

Despite offering a highly sought-after mobile service across the San Fernando Valley, San Gabriel Valley, and greater Los Angeles, Screen Master Plus struggled to capture localized search traffic. At the start of the engagement, they had zero keywords ranking in the Top 10, and their average keyword position was buried deep on page eight. As their leadership put it:

The solution.

Growth Friday implemented a Growth 360 location-first strategy, blending hyper-local repair targeting, informational content clusters, and brand protection to establish visibility in a highly fragmented LA market.

Hyper-local repair targeting.

• Optimized high-intent service pages to capture neighborhood-specific queries, securing page 1 rankings for searches like “window screen repair studio city” and “window screen repair rosemead.”
• Built structured citations to support their mobile service model across their three primary service zones: Los Angeles, San Gabriel Valley, and San Fernando Valley.
• Captured critical local intent by ranking for highly competitive regional terms like “window screen repair los angeles” and “screen door repair pasadena ca.”

Informational content & service expansion.

• Targeted high-volume top-of-funnel queries, capturing visibility for broad informational searches like “types of window screen frames” and “window screen frame types” (590 search volume).
• Positioned Screen Master as the go-to solution for specialized repairs, driving traffic for specific needs like “patio screen door repair” and “vista security screens.”
• Expanded the site's indexable footprint, taking 21 previously unranked keywords and moving them into active search results.

Brand protection & authority building.

• Secured top-5 rankings for branded searches ("screen master door & window"), ensuring past customers and referrals could easily find them online.
• Improved average keyword positions across the board, moving critical service terms out of obscurity and into competitive striking distance.
• Captured seasonal search intent, ensuring the site was highly visible during the peak spring and summer window screen repair seasons.

The results.

Screen Master Plus is now a highly visible digital competitor in the Los Angeles mobile screen repair market. Organic traffic surged from a baseline of 76 weekly visits to a peak of 267, and their website now consistently captures high-intent local queries that convert directly into booked mobile appointments.