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How Image Perfect Laser went from invisible to fully booked with Growth Friday’s local SEO.

Growth Friday helped Image Perfect Laser, a Newport Beach med spa, break out of online invisibility with our Growth 360™ local SEO strategy. By optimizing their Google Business Profile, building localized landing pages, and creating high-intent content, we boosted their local search visibility by 12.9%, secured 37 Top 10 keyword rankings, and drove a steady flow of qualified leads and bookings.

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The challenge.

Despite offering top-tier treatments and exceptional service, Image Perfect Laser was virtually invisible online. Their treatment pages weren’t ranking, local traffic wasn’t converting, and search visibility for high-intent local terms was low. In a market saturated with med spas, this meant lost opportunities and a booking calendar that didn’t reflect the quality of their services. They needed more than clicks - they needed local searchers to become loyal clients.

The solution.

Growth Friday applied its Growth 360™ local SEO playbook, focusing on turning online visibility into booked appointments.

Google Business Profile optimization.

We revamped their profile with keyword-rich descriptions, updated categories, service menus, and geo-tagged images to increase Local Pack appearances. See our guide to Google Business Profile optimization.

Localized landing pages for high-intent searches.

We built and optimized pages for terms like “med spa Newport Beach” and “Aquagold treatment Orange County,” targeting the exact phrases prospective clients were using.

On-page SEO & structured content updates.

We optimized treatment pages with targeted keywords, clear headings, and FAQ schema to improve rankings and capture rich snippets.

Technical SEO improvements.

Site speed and crawlability were enhanced through backend fixes, ensuring Google could fully index and reward the site’s content.

Local backlink acquisition.

We secured links from reputable local directories, beauty industry sites, and community resources to strengthen domain authority.

Content that answers client questions.

We created informative blog posts like “What is Aquagold?” which quickly rose to the #1 spot, attracting searchers at the research stage and guiding them toward booking.

The results.

The impact was immediate and measurable. Within months, Image Perfect Laser saw a dramatic shift in how - and where - they appeared in search results.

  • Visibility boost: Local search visibility jumped by 12.92%, putting them in front of more nearby prospects.
  • Ranking transformation: From zero to 37 keywords in Google’s Top 10, including 20 in the Top 3.
  • Authority wins: Secured #1 rankings for lucrative terms like “What is Aquagold” and “Benefits of IPL photofacial.”

Performance highlights.

  • +12.92% local search visibility increase
  • 37 keywords in Google’s Top 10 (20 in Top 3) - from zero
  • 95 total keywords ranking in the Top 100
  • Featured in the Local Pack, site links, and AI overviews

Most importantly, these wins translated into real business growth: more organic traffic, more qualified leads, and a steady flow of bookings from clients seeking exactly what Image Perfect Laser offers.

★★★★★
“From the start, they’ve shown a strong ability to listen to the real challenges we face and tailor their approach accordingly.”

After researching and speaking with multiple SEO companies - and working with a few in the past - I chose to work with Growth Friday, and I’m glad I did. From the start, they’ve shown a strong ability to listen to the real challenges we face and tailor their approach accordingly.

Junko KellerCMO
Junko Keller

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Published client evidence

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Results belong to this client, scope and reporting period. They are evidence of published work, not a forecast or guarantee for another firm.

  1. 01Client situation

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  2. 02Work delivered

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Evidence stated on this page

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These details are reproduced from the published case-study copy. They describe this client and engagement; they are not a forecast for another firm.

Client
Image Perfect Laser
Sector and market
Newport Beach medical spa
Work described
Local SEO, Google Business Profile work, localized pages, content and technical improvements
Measurement window
Described only as “within months”
+12.92%Reported local search visibility increase
37Keywords reported in Google’s Top 10, including 20 in the Top 3
#1Reported rank for the “What is Aquagold?” article
Evidence boundary

The published page describes leads and bookings but does not embed the booking-system or CRM record. The search metrics should not be read as a treatment or revenue guarantee.

Explore the approach behind the work.

Connect this published client context to the relevant professional-service and delivery pathways.

Industry approachMarketing for medical spas How we helpLocal SEO Connected strategyExplore Growth 360

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