Honest Chiropractic had a great reputation, but little online visibility. With Growth Friday's Growth 360 approach, they gained top rankings for high-intent local searches like "prenatal chiropractor near me," added 33 keywords to Google's Top 10, and became the go-to clinic for prenatal and pediatric care in their area. Local SEO + strong content + better UX = measurable, lasting growth.

The challenge.

Honest Chiropractic had a loyal client base and a strong local reputation in Gretna, NE, but online, they were nearly invisible across the greater Omaha area. Despite offering specialized nervous-system-based prenatal and family-focused care, they weren't appearing in search results for high-intent terms like "prenatal chiropractor near me" or "pediatric chiropractor." With competitors gaining digital traction, Dr. Makenna Conway and the Honest team needed more than just basic SEO. They needed a local visibility strategy built for today's search landscape that could capture traffic from surrounding suburbs like Bellevue, Papillion, and Omaha.

Our Growth 360 solution.

We applied Growth Friday's Growth 360 framework, starting with a deep dive into Honest Chiropractic's digital presence. From there, we executed an integrated strategy across key pillars:

Organic search (Local SEO).

• Optimized Google Business Profile to capture "near me" traffic.
• Built out geo-targeted content for surrounding areas including Omaha, Papillion, and Bellevue.
• Implemented local schema and service-based markup.
• Targeted high-value pregnancy-related chiropractic terms and specialized techniques (like the Webster technique).

Content marketing & authority building.

• Updated core service content to focus on prenatal, postpartum, and pediatric care.
• Created highly targeted, educational blog content (e.g., "How to avoid breech position in pregnancy" and "The Webster Technique") that captured massive top-of-funnel traffic.
• Added structured Q&A and location-specific relevance for better AI visibility.
• Supported on-page SEO with explainer content to increase topical authority, securing the #1 ranking for the highly competitive term "webster technique" (1,800 search volume).

User experience.

• Audited page structure and content hierarchy for mobile-first performance (which accounted for 74% of their total clicks).
• Improved calls-to-action and local trust signals across service pages.

The results.

Honest Chiropractic is now a highly visible digital leader in the Omaha metro area for prenatal and pediatric care. Over the past 13 months, organic search has become their dominant acquisition channel, driving 6,638 highly engaged sessions. Their targeted blog strategy paid off massively, capturing top-funnel traffic for breech pregnancy queries, while their local SEO efforts secured page 1 rankings for critical "near me" searches.

Performance highlights.

• 33 high-intent keywords currently ranking in Google's Top 10.
• Secured the #1 position for massive national terms like "prenatal chiropractor near me" (6,600 SV) and "webster technique" (1,800 SV).
• 15 brand new keywords indexed and ranked, with 13 of them landing directly in the Top 10.

By prioritizing highly specific prenatal and pediatric content, expanding their local footprint beyond Gretna, and optimizing for both local intent and broad educational queries, Growth Friday turned Honest Chiropractic into a dominant force in their market. Explore our full approach to chiropractic marketing to see how we do it.