Frequently asked questions.
We believe clarity builds trust. Below are answers to the questions we hear most from service firms considering a smarter path to growth.
Digital marketing for professional service firms.
Most agencies either go broad and impersonal or siloed and scattered. We take a holistic 360° approach that unifies your digital marketing across SEO, PR, social media, and paid ads - all aligned to your business goals. One strategy, one team, zero finger-pointing.
Yes. We understand the compliance and confidentiality requirements of industries like legal and medical. Our AI-enhanced marketing follows state bar rules, HIPAA guidelines, and other regulatory standards.
We specialize in growth marketing for professional service firms - think law firms, consulting companies, architecture studios, healthcare providers, and other expert-led service brands. If your business runs on reputation and referrals but needs predictable lead flow, we’re a fit.
Working with Growth Friday.
Clear, consistent, and collaborative. We don’t hide behind jargon or dashboards. You’ll always know what we’re doing and why.
Yes. While most clients hire us for full execution, we also offer strategic audits and advisory sessions. If you have an in-house team but need expert direction, we can help.
You’re not alone. Many of our clients come to us after being burned. That’s why we focus on transparency, trust, and measurable outcomes - no black boxes, no broken promises.
Onboarding and process.
After your consultation, we kick off with a deep-dive strategy session. Then we audit your current setup, align on priorities, and launch the first campaigns within 30 days. Expect a fast, collaborative, and thorough start.
You’ll work directly with a senior strategist - not passed off to a junior rep. Our team becomes an extension of yours, with consistent check-ins, fast responses, and total visibility.
Yes - securely and with your permission. To optimize your marketing, we may request access to your website CMS, analytics platforms, ad accounts, or CRM. We always respect data privacy.
Billing and payment.
We offer monthly retainers based on scope and complexity. Each engagement is custom - no cookie-cutter packages. During your consultation, we’ll walk you through exactly what’s included and how we drive ROI.
Nope. Most clients opt for either 6 or 12-month engagements, but we earn your trust monthly. We believe in results, not fine print.
We accept ACH, credit card, and wire transfers. In special cases, we offer payment flexibility for long-term partners.
Performance expectations.
We don’t sell snake oil. Instead of guarantees, we focus on transparency, consistent communication, and tracking the right metrics. Our clients stay because we deliver - not because we lock them into long contracts.
Some quick wins (like fixing ad targeting or optimizing conversion paths) can show results in weeks. But sustainable growth takes time. Most of our clients see clear performance lifts - in lead volume, quality, and ROI - within 90 days.
We tailor KPIs to your goals - think cost-per-lead, lead-to-close rate, website conversions, and pipeline impact. You’ll receive clear, candid reports with real business insights (not vanity metrics).
Reporting and transparency.
You'll receive a monthly report that breaks down what’s working, what we’re optimizing, and where we’re headed next. We’ll also schedule a monthly strategy call via Zoom to walk through everything and answer questions live - no jargon, no fluff.
Yes. Every client gets access to our private Client Portal, where you can view campaign performance, traffic data, and key lead metrics 24/7. It’s updated in real time and always just a click away.
You don’t need to wait for a report to get answers. We're available anytime for updates - whether it’s a quick status email, Slack message, or an impromptu Zoom call. Transparency and responsiveness are how we build trust.
Absolutely. We break down complex data into simple, actionable insights - always tied back to your business goals. Our reports are designed to inform, not overwhelm.
Technology and AI.
We blend cutting-edge tech with real-world strategy. From smart analytics dashboards to automated reporting and custom AI tools, our tech stack helps us move faster, track more accurately, and scale what works. But unlike agencies that throw software at every problem, we use tech to enhance - not replace - strategic thinking.
Yes - and thoughtfully. AI powers tasks like content generation, data analysis, predictive targeting, and chatbot-enabled lead capture. But nothing we deliver is ever “just AI-generated.” Our experts guide every decision and refine every output to ensure your brand voice and business goals are front and center.
We’re platform-agnostic, but commonly work with Google Analytics 4, Semrush, Meta Ads, LinkedIn Campaign Manager, HubSpot, Zapier, Jasper, Notion, and a mix of proprietary dashboards. If you already have tools in place, we’ll work with them. If not, we’ll help set up what’s best for your goals.
Great question. We never publish unchecked AI content - especially for law firms, healthcare providers, or financial services. All content is reviewed and refined by humans to meet ethical standards, bar rules, or HIPAA compliance as needed.
Ready to finally grow with confidence?
