SEO case study: Toddler Talk

21 keywords on page 1 of Google!

Learn how the team at Growth Friday implemented a National SEO campaign for Toddler Talk, that achieved 21 new keywords on the first page of Google (including 8 keywords in the top 3!) over a period of just six months.

About the client.

Toddler Talk is an online resource that provides home speech therapy activities and tools for parents and their toddlers. Founded by Stephanie Keffer, an ASHA-certified speech-language pathologist, licensed in California, and North Carolina, Toddler Talk provides structured programs for parents to work through at home with their children.

The process.

After the initial consultation, it was clear that Toddler Talk was keen to drive more traffic to their website and convert visitors into signing up for their home speech therapy programs. Armed with this knowledge, our team completed an in-depth evaluation of their current organic search performance which included:

  • Current website SEO health

  • Current organic search rankings

  • Competition performance.

Once the current landscape was determined, it was recommended that Toddler Talk move forward with our Managed National SEO “Growth” plan, allowing them to target an audience at a national level, via a broad range of keywords that target parents looking for online alternatives to traditional speech therapy for their children.

“As a small business, my aim was to invest time and resources into SEO and social media channels, minimizing the need for paid marketing to achieve success. Today, I am proud to say that I am generating nearly 2 million impressions on Google each month, thanks to the work that Daniel and the Growth Friday team did for my business.”

Stephanie Keffer, Toddler Talk

The results.

In just 9 months of working with Toddler Talk, the team at Growth Friday managed to achieve fantastic results online via the delivery of their Managed National SEO service. Highlights included:

  • Greater online visibility.

  • Organic traffic increases.

  • Leads to customers increased.

On-page content for Toddler Talk’s website was researched and optimized for high-volume keywords, which over a 9 month period all started to get significant ranking improvements on Google. Highlights included:

  • 8 KWs in the Top 3 positions.

  • 21 KWs in the Top 10 positions.

  • 24 keywords in the Top 20 positions.

  • Average keyword position up 51 positions.

Toddler Talk performance when commencing with with Growth Friday.

Toddler Talk performance after 9 months working with Growth Friday.

Toddler Talk performance graph
Toddler Talk keyword performance

Get started today.

Schedule a strategy call and chat with our Founder to discuss how our services can help improve your online visibility, and ultimately take your business to the next level.

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