How SEO can generate new clients for chiropractors

Looking for new clients is essential to a thriving chiropractor’s business. How can you grow if you aren’t seeking new sales?

Yet, in the age of the internet, finding new clients is both easier and more difficult than ever. Thousands of people can find you, yet the competition is steeper than ever. Many other chiropractors are advertising their business online; how can people sift through them all to find yours?

The best way to make your business stand out amongst the many other chiropractors online is with SEO.

What is SEO?

SEO stands for Search Engine Optimization. SEO is a way of making your company appear as one of the first few results when people use search engines. Good SEO means more people will find your website and hopefully become new clients. The ways to get good SEO are varied and sometimes complicated but can lead to great positive change for your business.

But why should chiropractors use SEO? And what techniques can chiropractors use to improve their SEO? 

Traffic

The most important reason for SEO use is generating traffic. With good SEO, your website will appear high in search engine rankings when potential clients search keywords. The higher you rank, the more likely your website is to be clicked on.

Did you know that 75% of people never click further than the first page of results in search engines? This statistic shows how important it is to have good enough SEO to get your website onto the first page of results.

Once you have a searcher on your website, you have a higher chance of winning their business. Higher traffic almost always correlates to higher sales. With good SEO, you can grow your company through revenue and visibility.

The best thing about using SEO to attract new clients is that you will primarily be in contact with those already in the market for a chiropractor. Because – in a sense – they find you by searching online, half the work is already done. If they are searching ‘chiropractors near me,’ you don’t need to convince them they need your services. All you have to do is convince them you are their best choice, not a different chiropractor service.

What are the best techniques for improving SEO for chiropractors?

When it comes to improving traffic through SEO, you need to focus on keywords. When someone searches with a search engine, they will focus on specific words. For example, they might search: ‘plant sale selling succulents near me’ or ‘best places to eat in Boston.’ As you can see, these searches have specific words. If we take the first example, the key phrases are ‘plant sale,’ ‘succulents,’ and ‘near me.’

Plant shops are more likely to come up if they have used keywords relating to specific products – like ‘succulents’ – or if they mention their location (but more on that later!).

For this reason, using keywords for chiropractic services is essential. You want search engines to scan through your pages and notice that you offer searchers what they are looking for.

Use keywords once in the title, once in the intro, and spread evenly throughout the article for best SEO practice. The more relevant, useful, well-keyworded content you provide, the more likely you are to rise in the search engine rankings. After all, if there is more content out there, there are more chances for people to find your business.

Local clients

With in-store businesses like chiropractors, it’s likely the majority of your clients will be local. Luckily, SEO for chiropractors works specifically to match searchers with practice options local to them. This is called local SEO.

Local SEO targets searchers in the nearby area. By targeting these people, you are more likely to have clients that will come in-store to your practice, not just look online and move on.

What techniques should chiropractors use to improve local SEO?

The best way to improve local SEO for chiropractors is to make your location clear. On your landing page, on your business pages, on your contact page. This way, when someone searches, say: ‘chiropractors in Sacramento,’ the word ‘Sacramento’ on several of your pages (listed as your location) acts as a kind of keyword and will be flagged by the search engine. Therefore, you are more likely to appear at the top of search pages. 

You can also generate local SEO by setting up a Google My Business profile. This allows you to add a description of your services, photos, contact details, and location. Once this is set up, your business should appear on Google Maps. If anyone searches through Maps, you should pop up. This way, you can find local customers who need your services.

Interested in getting started with SEO for your Practice?

Getting started is easy and affordable. Simply book your free discovery call with our Founder, Daniel Harman, to discuss your business and online goals.