The importance of SEO for solar companies

In the United States alone, there are at least 10,000 solar companies. In order to draw in customers, every business needs an online presence; this means that there are about 10,000 websites, social media pages, online ads, and online directory listings from solar companies just like yours cluttering up the internet.

With everyone fighting for the customer’s attention, you’re in for some serious competition. To create brand awareness, you somehow need to overcome all of the competition to land on the first page of the search engine results page (SERP). In order to accomplish this, you need search engine optimization.

Search engine optimization, or SEO, is the process of carefully curating your online presence so that search engines will rank your websites higher in SERPs. With your company’s name on the first page, your organic traffic will skyrocket along with your sales.

Confused? Don’t worry; we’ll walk you through the basics of SEO and what it can do for your solar company.

First Things First: What’s SEO?

Search engine optimization refers to the process of improving a website’s visibility on search engines. SEO has become a bit of a buzzword in the world of digital marketing; we’re here to demystify the concept.

Improving your company’s visibility via SEO means more than ensuring that your site is searchable. Millions of other sites are already searchable. However, only a few of these websites convert visitors into paying customers.

By “improving visibility,” we mean positioning your website in the first place that everyone sees when they look for solar services — the first page of the SERPs. This is so important because landing your site on the first page makes a user 95% more likely to click on your website. So, if you want more visibility and traffic for your site, solar SEO is the way to go.

So, how will this spike in online traffic benefit your business? Allow us to explain.

The Benefits of SEO for Solar Companies

Increased Site Traffic

Website traffic is a valuable commodity for anyone with a website. The more people visit and hang around your site, the better. However, a vast amount of your potential clients don’t know the name of your company yet, much less the URL of your website. This means that a SERP is likely to be the first point of contact between your company and your leads.

Let’s imagine that a member of your local target audience is on Google searching for “solar panels near me.” Google will display a SERP with several solar companies in their local area. From the options listed, customers size up each company based on their meta descriptions, reviews, and their online presence.

As much as possible, you’ll want to bypass the customer’s screening process. Since customers are far more likely to click on companies towards the top of the list, proper solar SEO will land you at the top of the SERP and at the top of your customer’s mind, driving up organic traffic for your website. With enough people on your site, it’s just a matter of time before someone gets in touch with you about your services.

It’s not easy optimizing your site for the first page of the SERPs. However, managed SEO services from Growth Friday can take this off of your plate. Leave this part of your marketing to us.

Higher Conversion Rates

Getting people to your website is only half of the battle. The second half is making sure they contact you or make a purchase. SEO not only ensures that more people see your website; it also keeps your website interesting for viewers, keeping them around long enough to call you about your services. Our managed SEO services for solar companies can improve your conversion rates in two ways:

First, we tweak your webpages with our technical SEO expertise. Our technical SEO services improve the invisible parts of your website, like the loading speed and your site’s mobile-friendliness. With improved loading speed, no visitor will leave your website due to lag time. Furthermore, if your site loads well on mobile devices, users will be less likely to leave your site without making a purchase. With your website technically optimized, your visitors will have a positive experience, staying glued long enough to click your “contact us” button.

The second way we improve conversions is through our on-page SEO services. Our on-page SEO expertise takes care of everything the visitor sees on your website, from its clickable elements to its content. We organize your web pages and content in a way that eases your site’s visitors to your landing page. Once they end up on this page, they’ll be calling you, asking for a service quote, or buying something from you.

Improved Brand Awareness

There’s a difference between advertising and creating brand awareness. The former just tell online users that your site exists, while the latter spread the news about your business in a way that makes an impression. This lasting impression allows your business to remain in the minds of potential customers.

SEO for solar companies allows your business to be first not just in the SERPs, but also in your customer’s list of options. By being the most visible solar business in the results pages, SEO creates curiosity that leads to a click. From here, clients will see your stellar products and services, leading them to either inquire about them or recommend them.

This awareness creates a ripple effect that leads to more people speaking your solar business’s name. Our on-page, off-page, and technical SEO services will turn your site’s visitors into your brand’s ambassadors.

Let Your Website See the Light of Day with SEO

At the end of the day, marketing is all about generating awareness and keeping your audience hooked. This and more is guaranteed when you enlist Growth Friday’s experienced team of digital marketers for our managed solar SEO services.

With SEO, your solar company’s website will dominate results pages, gathering clicks and converting visitors regularly. Your brand will linger in your audience’s minds far longer than it would from a simple ad or commercial.

Are you ready to give your solar business the bright future it deserves? Book your free strategy call today to discuss how we can help your business via a managed Local SEO service.